Volkswagen reorganizes Procurement


  • Effective January 1, 2023, Dirk Groe-Loheide will become Head of Group Procurement on the Extended Executive Committee and will take over responsibility for Procurement on the Board of Management of the Volkswagen Passenger Cars brand from Murat Aksel
  • The Board Procurement functions and IT at Audi will also continue to be overseen on a temporary basis by Dirk Groe-Loheide
  • Murat Aksel to take over responsibility for Procurement from Stefan Gramse as a member of the Board of Management of MAN Truck & Bus
  • CEO Oliver Blume: For a global company like Volkswagen maintaining robust supply chains is a critical factor in our success. This restructuring will enable us to strengthen the procurement function on the Group level and in two core areas: Two top managers with crisis experience, Dirk Groe-Loheide and Murat Aksel, will assume responsibility for this central job at the volume brand Volkswagen Passenger Cars and MAN Truck & Bus. By taking this step, we will ensure that the strategic restructuring of Group procurement will rapidly move forward.

The Volkswagen Group will restructure the Board Procurement functions on the Group level and at the Volkswagen Passenger Cars and MAN Truck & Bus brands at the start of the year. Effective January 1, 2023, Dirk Groe-Loheide will assume responsibility for Group Procurement and will become a member of the Extended Executive Committee in which the Group bundles the horizontal functions procurement and production, quality, sales, design and development. At the same time, he will also become the Board member responsible for Procurement at the Volkswagen Passenger Cars brand. Groe-Loheide will succeed Murat Aksel, who will join the Board of Management of MAN Truck & Bus effective January 1, 2023. Murat Aksel will assume responsibility for Procurement on the Board of Management of MAN Truck & Bus from Stefan Gramse, who will move to a Group function at Volkswagen. At Audi, Groe-Loheide will continue to oversee the Board Procurement functions and IT on a temporary basis until his successor is appointed. The restructuring at the Group will bolster its procurement operation in volatile times and will position it to tackle the challenges of the future.

CEO Oliver Blume, the CEO of Volkswagen, said: For a global company like Volkswagen maintaining robust supply chains is a critical factor in our success. This restructuring will enable us to strengthen the procurement function both on the Group level and in two core areas: Two top managers with crisis experience, Dirk Groe-Loheide and Murat Aksel, will assume responsibility for this central job at the volume brand Volkswagen Passenger Cars and MAN Truck & Bus. By taking this step, we will ensure that the strategic restructuring of Group procurement will rapidly move forward.

Murat Aksel had been a member of the Group Board of Management and the Chief Purchasing Officer (CPO) since January 2021. In these positions, he assumed overall responsibility in the Volkswagen Group for the management of material procurement and the provision of services. He was also responsible for Procurement on the Board of Management of the Volkswagen Passenger Cars brand. In the Extended Executive Committee created in September 2022, Murat Aksel, together with his team, managed the procurement organizations of the brands and regions. Murat Aksel will take over the Board of Management position at MAN Truck & Bus from Stefan Gramse, who will assume a central function in the Volkswagen Group. For Murat Aksel, the move to MAN Truck & Bus also marks the return to the south of Germany, his professional home for many years, where he had worked, among other things, in executive positions for the BMW Group between 2009 and 2017.

On behalf of the entire Board of Management, I would like to thank Murat Aksel for his hard work in Group Procurement and at the Volkswagen brand; Oliver Blume said. During exceptionally challenging times, Murat has laid the foundation for the strategic realignment of Procurement. He will now continue to play this role at MAN Truck & Bus. In the process, he can draw on more than 25 years of experience in international supply chain management in the automotive industry.

One of the key tasks assigned to Murat Aksel at MAN Truck & Bus will be to further stabilize the companys supply chains, which continue to be strained during the continuing ramp-up of truck production for heavy commercial vehicles, Oliver Blume added. The Board of Management also thanked Stefan Gramse for his accomplishments. Gramse restructured Procurement at MAN Truck & Bus, generated important momentum for the companys transformation and led both the Covid-19 crisis team and the Task Force Ukraine at MAN.

Dirk Groe-Loheide previously oversaw the Board Procurement functions at the brand Volkswagen Passenger Cars between October 2019 and April 2020. In his future roles as the Board member responsible for Procurement at the Volkswagen Passenger Cars brand and as a member of the Extended Executive Committee, he will also oversee the procurement organizations of the brands and regions. At Audi, Groe-Loheide will continue to oversee the Board Procurement functions and IT on a temporary basis until his successor is appointed.

In Dirk Groe-Loheide, we have won another procurement expert with international experience for this strategic key function in the brand and in the Group. He had previously demonstrated his ability to manage Procurement effectively at Audi, the Volkswagen brand and at Group level. His task will be to further stabilize the supply chains in close collaboration with suppliers to allow us to deliver products to our customers as quickly as possible. He will rigorously continue on the path Murat Aksel and his team have embarked on, which involves strategically preparing the procurement function as a whole in the brands and regions for the challenges of the future, Oliver Blume said.

Dirk Groe-Loheide began his career at Volkswagen in machinery procurement in 1990 in Wolfsburg. He assumed the position of Board Member for Procurement and Production at VolkswagenCommercialVehicles in Hanover in 2007. Groe-Loheide joined MAN Truck & Bus in 2017 as the Board Member for Procurement and simultaneously became Head of Procurement for the company that is known today as the TRATON GROUP, which comprises MAN as well as the Scania and Volkswagen Truck & Bus brands. He became Head of Group Operations Procurement in April 2019. On October 1, 2019, he became a member of the Brand Board of Management for Volkswagen Passenger Cars, overseeing Procurement functions. On April 1, 2020, he also assumed responsibility for the Board Procurement functions and IT at Audi.

Volkswagen to strengthen regional development competence for autonomous driving in China through joint venture between CARIAD and Horizon Robotics


  • Partnership to help Volkswagen Group to speed up customization of automated driving solutions for the Chinese market
  • As part of the cooperation, CARIAD and Horizon Robotics intend to establish a joint venture in China, in which CARIAD will hold a majority stake of 60%
  • Volkswagen Management Board Member Ralf Brandstätter: “Teaming up with Horizon Robotics will allow Volkswagen to accelerate the development of automated driving as part of our NEW AUTO strategy and drive the repositioning of our China business.”
  • Volkswagen Group to invest in a cooperation with Horizon Robotics, a leading supplier of energy-efficient computing solutions for smart vehicles
  • Integration of numerous functions in one integrated chip is intended to increase stability and reduce energy consumption of entire automated systems, allowing for scalable ADAS and AD solutions with differentiating innovation
  • Horizon Robotics CEO Dr. Kai Yu: “As one of the leading companies to commercialize and mass produce computing solutions of autonomous driving in China, we will bring in our expertise to our partnership with CARIAD to develop next-generation technologies for smart vehicle users.”

The Volkswagen Group is strengthening its development competence “in China, for China” to accelerate the pace of innovation, promote technological localization and further strengthen its customer focus in this important market. A new partnership between its software company CARIAD and Horizon Robotics, one of the leading providers of computing solutions for smart vehicles in China, will accelerate the regional development of Advanced Driver Assistance System (ADAS) and Autonomous Driving (AD) systems for the Chinese market. As part of the cooperation, CARIAD and Horizon Robotics plan to also establish a joint venture, with CARIAD being majority shareholder. Volkswagen Group willoverall invest approximately EUR 2.4 billion in the cooperation with Horizon Robotics. The transaction is expected to be completed in the first half of 2023. Together CARIAD and Horizon Robotics plan to develop cutting-edge, highly optimized full stack ADAS/AD solutions for China to drive forward the integration of numerous functions on one chip, increasing the stability of the system, saving costs, and reducing energy consumption. The fully integrated software/hardware technology offers differentiation and provides scalable as well as cost efficient ADAS/AD solutions for the Group’s BEV (Battery Electric Vehicles) models in China. The closing of the transaction is subject to the final signing of transaction documents between the parties involved and customary government approval, as well as, in particular, the approval of merger control and foreign investment authorities.

“The partnership with Horizon Robotics is a central cornerstone of our strategy to realign and further strengthen our activities in our most important market worldwide. Localized technology development grants the region more autonomy to further expand its position in the dynamic automotive market. Cutting edge technology comprising the full software and hardware stack, which the new joint venture will develop, will enable us to tailor our products and services even faster and more consistently to the needs of our Chinese customers. Teaming up with Horizon Robotics will allow Volkswagen to accelerate the development of automated driving solutions as part of our NEW AUTO strategy and drive the repositioning of our China business,” said Ralf Brandstätter, Member of the Management Board of Volkswagen AG for China.

“As the global automotive software and technology company of Volkswagen Group, CARIAD is an important force in the Group’s transformation into a software-driven mobility provider. Through the joint venture with Horizon Robotics in China and further investment in autonomous driving technology, we are underlining our position in innovation and modernization in China’s automotive industry. Our goal is to create long- term value in China for the Group and our shareholders in line with expected market development”, said CARIAD CEO Dirk Hilgenberg.

“Horizon Robotics is committed to empowering smart vehicles through integrated computing solutions with the mission to make human life safer and better,” said Dr. Kai Yu, founder and CEO of Horizon Robotics, “As one of the leading companies to commercialize and mass produce computing solutions of autonomous driving in China, we will bring in our expertise to the partnership with CARIAD to develop

next-generation technologies for smart vehicle users. We believe our integrated software and hardware solutions will continue to position Horizon Robotics as a partner of choice for international auto makers in China.”

Smart, intelligent driving enabled by advanced ADAS/AD systems is the key technology of future mobility and an area with high potential for market growth, in which the speed of development is paramount. The partnership of CARIAD and Horizon Robotics foresees the formation of a joint venture, in which CARIAD shall hold a 60 percent stake. CARIAD and Horizon Robotics aim to accelerate the development and commercialization of software and hardware technologies in the automotive sector in China to make automated driving for Chinese customers a reality faster.


Volkswagen Group and Canada aim to advance sustainable battery supply chain in North America

– Volkswagen signs agreement with Prime Minister Justin Trudeau’s government on battery value creation and raw material security

– Volkswagen Group’s battery company PowerCo pushes ramp-up of its global battery business, further proof of Volkswagen’s ambitious growth strategy in North America


Volkswagen AG and the Government of Canada aim to promote e-mobility in the country and to explore opportunities across Canada’s automotive and battery supply chain. This was agreed in a “Memorandum of Understanding” (MoU) signed today in Toronto by Volkswagen CEO Herbert Diess and Canada’s Minister of Innovation, Science, and Industry, François-Philippe Champagne, in the presence of German Chancellor Olaf Scholz and Canadian Prime Minister Justin Trudeau. Both parties will investigate opportunities for Canada to contribute to Volkswagen’s global and regional battery supply chains. PowerCo, the newly founded battery company of the Group, has a central role in these efforts and will drive forward the planned cooperation in the fields of battery value creation, raw materials supply chains and cathode material production in the North American region.


PowerCo SE is responsible for all global Group activities along the battery value chain, securing battery cell supply for Volkswagen’s e-mobility push. The rapidly growing global battery cell business is a key pillar of Volkswagen’s NEW AUTO strategy, which aims to make Volkswagen the leading provider of sustainable and software-driven mobility. The plan is to quickly build up highly standardized cell production capacities totaling 240 gigawatt hours per year in Europe alone. In addition, there are plans to establish a dedicated gigafactory in North America. Possible production sites are currently being examined.

Olaf Scholz, Chancellor of the Federal Republic of Germany: “I welcome that Volkswagen and Canada have signed a Memorandum of Understanding on battery value creation today. This is excellent proof that the cooperation with our close friends and allies in Canada is further deepening also in the context of raw material security and may encourage other companies to follow.“

The Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, said: “Canada is quickly becoming the green supplier of choice for major auto companies, including leading European manufacturers, as we transition to a cleaner, greener future. By partnering with Volkswagen, Canada is strengthening its leadership role as a world class automotive innovation ecosystem for clean transportation solutions. Canada is committed to building a strong and reliable automotive and battery supply chain here in North America to help the world meet global climate goals.”

Dr. Herbert Diess, CEO of Volkswagen Group: “Volkswagen has been vigorously pushing the transformation to e-mobility, recognizing the industry‘s responsibility in the global battle against climate change. The Group today not only offers the broadest range of electric models to customers but is also rolling out an ambitious battery and charging strategy. Working hand in hand with governments around the world is an absolute prerequisite to meet our climate goals and I want to thank the Canadian government for their support. The supply of battery raw materials and the production of precursor and cathode materials with a low carbon footprint will allow for a fast and sustainable ramp-up of battery capacity — a key lever for our growth strategy in North America.“

Thomas Schmall, Volkswagen Group Board of Management member for Technology: ”As an automaker, we see compliance with stringent sustainability criteria as a top priority. For us, the availability of power from renewable sources and a raw materials sector with mines supplying materials conforming to the globally recognized environmental and social standards are crucially important. That is why Canada is an ideal partner for our e-mobility and battery strategy.”

Joint statement with respect to sustainable battery manufacturing and reliable raw material supply

For the development of sustainable battery production, both parties intend to boost cooperation based on recognized ESG (Environment, Social, Governance) criteria between PowerCo and the Canadian mining sector, which is seen as a world leader in terms of responsibility and transparency. For this purpose PowerCo is planning to establish a new, dedicated liaison office in Canada. A key focus of cooperation is the supply of critical raw materials such as lithium, nickel and cobalt.

Both parties see significant prospects for Volkswagen and PowerCo to ramp up cathode material production together with partners and to offer Canadian suppliers an opportunity to act as raw material suppliers, refiners and processors.

With its vast raw material resources, good infrastructure and highly developed automotive industry with considerable production expertise and highly qualified workforce, Canada sees itself outstandingly well-positioned for joint projects.

Schmall commented: “The Government of Canada is a forward-thinking, effective enabler of businesses creating future-proof, well-paying jobs for Canadians, particularly in the green economy. This is one reason why Volkswagen and PowerCo are excited to work with such an approachable partner offering promising cooperation and engagement at all levels of government.”

Next Step of Growth Strategy for North America

The Volkswagen Group brands plan to offer the most comprehensive electric product portfolio in North America with more than 25 battery-electric models by the end of the decade; at the same time, strong regional capabilities for EV research and development, vehicle assembly, component production and supply relationships are being expanded across the North American continent.

“We’re committed to bringing electric mobility to consumers and communities in North America. Today’s agreement between the Volkswagen Group and the Government of Canada will enable us to work closely with local suppliers and expand our capabilities,” said Pablo Di Si, incoming President and CEO, Volkswagen Group of America, Inc. “We continue to invest in electrification with plans to launch more than 25 battery-electric vehicles planned by 2030. A broad-based supply of raw materials from across the region will be key to support our ambitious growth plans.”


NEW AUTO goes TikTok: Volkswagen Group debuts on video platform for digital natives


Starting now, Volkswagen’s transformation into a tech company will be accompanied by a TikTok channel called “newauto” – the name of the Group’s strategy. This is the Volkswagen Group’s first appearance on the trendy video platform. Creative and entertaining videos on the channel explain the historic transformation towards the mobility world of the future, which Volkswagen pushes forward with its NEW AUTO strategy.

Infotainment on topics such as decarbonization, circular economy, battery & charging, car software or autonomous driving show the young target group Volkswagen’s path to the future – towards a mobility that will be emission-free, autonomous and more individual than ever.

“We are experiencing the biggest transformation in the history of the car. That means new business areas and disruption. To promote trust in NEW AUTO, we also want to reach the digital, environmentally-conscious Generation Z. Instead of saying: strategy is too complex for a platform like TikTok, we are simply going ahead and trying it out – with infotainment,” explains Michael Manske, Head of CEO & Digital Communications at the Volkswagen Group. By appearing on TikTok, the Group is increasingly becoming a provider of owned content. The main focus for Volkswagen is authenticity: the videos will focus on employees as TikTok creators.

The Group is continuously expanding its presence on international online platforms and is increasing direct interaction with its target groups. The strategic goal is to reach the most important target groups in the markets of Europe, the USA and China. To this end, interaction on Twitter, LinkedIn, Reddit, and TikTok in Europe and the United States has been established and expanded within the past 12 months, as well as on Weibo for the Chinese market.

The TikTok community is tech-savvy and interested in sustainability

More than one billion people worldwide come to TikTok every month to be entertained, learn, laugh, or discover something new. The leading platform for short mobile videos gives brands the opportunity to reach target groups they can hardly reach on other platforms. Instead of glossy videos, the focus is on humor, authenticity and creativity in order to reach Gen Z and millennials in particular, but also the fast-growing 25+ group at eye level.

Car fans on TikTok are very tech-savvy: 77% (globally) said in a study of car-enthusiast users (GlobalWebIndex, Q3 2020), that they were interested in technology (Germany: 61.3%). 51.9% of respondents said they cared about environmental issues (Germany: 42.9%).

Volkswagen also strikes a chord with the TikTok community by using employees as creators.

Traditional, work-related content is enthusiastically reimagined on TikTok and presented with an entertaining and humorous touch. And this is well received: 40% of TikTok users would like to see videos shot “behind the scenes” of a company (TikTok Marketing Science French Trends Study 2021 conducted by ifopBase: TikTok users who agree that TikTok is a good place for brands to discuss employment trends).

Brose and Volkswagen launch joint venture Brose Sitech for seat systems

– Joint venture has started operations since January 1, 2022

– Brose and Volkswagen each hold 50 percent

– Brose Sitech operates independently and is to establish itself as a global supplier of seat systems and interior solutions

Polkowice / Coburg / Wolfsburg – WEBWIRE

Brose Sitech has been operating on the global market as an independent supplier of seat systems since January 1, 2022. The cooperation partners Brose and Volkswagen each hold a 50 percent stake in the joint venture. The headquarters is Polkowice in Poland. Around 5,000 employees work at a total of eight sites in Poland, Germany, China and the Czech Republic. Brose Sitech expects to double business volume to 2.8 billion euros by 2030. The number of employees is expected to rise to around 7,000.


Thomas Schmall, Group Board Member for Engineering Volkswagen and member of the Supervisory Board of Brose Sitech, sees great potential in the joint venture: “We had an intensive period of planning and preparation. I am delighted that Brose Sitech is now launching on the market as an independent full-range supplier of seat systems. The merger continues to be supported by Volkswagen and at the same time opens up many new perspectives. Brose Sitech is becoming a strong, sustainable company.”

The joint venture between the cooperation partners Brose and Volkswagen is perfectly positioned to meet the challenges of the changing automotive industry. The megatrends E-mobility and autonomous driving are changing the requirements for vehicle interiors. The vehicle is becoming a mobile living space, and the importance of interior and seats as a differentiating feature is increasing.

“Brose Sitech has the expertise and know-how to meet current and future demands for interior comfort, safety and flexibility. With innovative solutions for changing market requirements, the joint venture has everything it needs to convince customers and succeed in a highly competitive market,”explains Ulrich Schrickel, CEO of the Brose Group and Chairman of the Supervisory Board of Brose Sitech. Brose will take over industrial leadership in the joint venture and completely consolidate its operations.

Thomas Spangler, previously Executive Vice President Operations of the Brose Group, chairs the Brose Sitech executive board. The top management team also includes Tomasz Lewandowski, Chief Financial Officer, and Stefanie Wangemann, Chief Human Resources Officer. “The joint venture marks the beginning of a promising new chapter in the seat market,” says Spangler. “The competencies of Brose and Sitech complement each other perfectly. We have the best opportunities to leverage our synergies in product development and manufacturing, jointly open up new markets worldwide and win additional customers.”

Brose Sitech intends to further expand its business with the Volkswagen Group and also supply other automakers with seat systems. In addition to existing development and production sites in Eastern Europe, Germany and China, plans are underway to expand activities in Europe, America and Asia. In the long term, the joint venture’s portfolio is to be expanded to include innovative solutions for the entire vehicle interior. “Thanks to the strong partnership between Volkswagen and Brose, we can make important investments for the future and pave the way for growth in the coming years,” explains Lewandowski.

Wangemann acknowledges the great commitment of the employees in Poland, Germany and China, who made it possible to launch the joint venture on schedule at the beginning of the year despite the current difficult market environment. “I would like to thank our employees for their efforts. With the dedication and will to succeed demonstrated by the team in recent months, Brose Sitech will be able to hold its own in the face of global competition. This also means that we will be able to offer attractive and future-proof jobs in the long term.”

As a leading supplier of seat systems, Brose contributes many years of expertise in manual and power seat structures and their adjuster components to the joint venture. In addition, the automotive supplier combines its mechatronic products into intelligent systems using software and sensor technology. Sitech has extensive expertise in the development, assembly and logistics of complete seat systems as well as metal structures.