Orthodontic Visionary Dr. Benjamin Cassalia Expands His Role at Alta Smiles as Chief Clinical Officer

 Orthodontic pioneer Dr. Benjamin Cassalia joins groundbreaking orthodontic technology and services company Alta Smiles as their Chief Clinical Officer. Alta Smiles has joined forces with Dr. Cassalia with a plan to bring its innovative new technologies like C5 Hidden Orthodontics to dentists and orthodontists worldwide.

Dr. Cassalia’s role as Chief Clinical Officer focuses on clinical instruction, training, and support to those dental providers looking to offer C5 Hidden Orthodontics in their practice. Dr. Cassalia will also continue to develop and expand the next generation of clinical technologies and add to Alta Smiles’ already comprehensive services and capabilities.

Dr. Cassalia began developing the patented Wirelign® technology, the core of Alta Smile’s C5 Hidden Orthodontics treatment, in 1997. For years, Dr. Cassalia saw an increased interest from adults in his practice looking to straighten teeth without brackets or aligners. His invention of the Wirelign® system allowed him to provide this service to his patients but meeting the volume of interested patients and providers posed a challenge. This was the catalyst for Dr. Cassalia’s interest in working with Alta Smiles. Dr. Cassalia joined Alta Smiles early on in its inception as an equity owner and lead orthodontist.

Alta Smiles was formed to make high-quality orthodontic and oral care solutions more accessible and convenient through innovation and technology. Founder and Chief Executive Officer Gary Giegerich and Dr. Cassalia were both working to transform the orthodontic industry and recognized the opportunity to collaborate.

“For years, I was working on my own technology (Wirelign®) and trying to figure out how to get it out to other dentists and orthodontists. With the impressive advances Alta Smiles has been making in 3D treatment planning and patient at-home imaging, it made sense to leverage Alta Smiles’ technology with my patents and the confidence that I have gained from successfully transforming thousands of smiles with my totally discreet and comfortable orthodontic solutions,” Dr. Cassalia describes.

“Dr. Cassalia joined our ownership team early on, and now we’re fortunate to have him serve as Chief Clinical Officer. He’s a true orthodontic visionary, and his many innovations enable us to build upon our already robust offerings of orthodontic solutions,” says Giegerich. “Combining our current technologies and C5, we’re on the cusp of completely transforming the orthodontic industry with a readily scalable solution that can integrate with any dental provider anywhere in the world.”

Alta Smiles’ innovative C5 Hidden Orthodontics is the next generation of the proven Wirelign® technology. C5 is designed to offer the most discreet alternative to traditional braces and aligners, setting a new standard of truly hidden and totally comfortable smile transformations. Using tiny Super-flex™ adjustable wires that are bonded to the back of the patient’s teeth, they gently exert pressure to straighten them. Combining unmatched discreetness with Alta’s comprehensive Opti-IP™ digital treatment planning protocols and exclusive V5x™ remote patient monitoring technology, any dental office across the country can be trained to perform the procedure.

Dentists can utilize this treatment for cases of mild to moderate tooth correction, teeth crowding, spacing, and rotation that they often see during routine hygiene appointments. It’s ideal for anyone who would like to straighten their teeth and is particularly popular with people who have had braces in the past and whose teeth have relapsed or shifted. And what attracts patients to this “fix and forget treatment” is that it is more comfortable than other lingual systems, has a low surface profile, no speech-related problems, and the patient’s overall lifestyle doesn’t have to change, unlike with many clear aligners.

“Since joining Alta Smiles, I can sense the excitement around bringing a better product and more advanced technology to the market. My goal is to get this procedure out to other doctors nationally, even globally, and to provide a service and treatment to patients who may not know this is an option. Alta Smiles can take this product further than I could ever imagine,” explains Dr. Cassalia.

Dr. Cassalia is a graduate of Temple University School of Dentistry, where he continued his education in the post-graduate program specializing in orthodontics. While attending Temple University, Dr. Cassalia was inducted into the Omicron Kappa Epsilon National Dental Honor Society and was a recipient of the All-American Scholar Collegiate Award for Academic Excellence. Dr. Cassalia has also published articles in the Journal of Clinical Orthodontics and the Bucks County Women’s Journal.

For more information about C5 Hidden Orthodontics, visit https://www.c5ortho.com.

About Alta Smiles, LLC

Founded in 2019 and guided by a world-class board of advisors that includes leading investors and executives from the dental and healthcare industries, Alta Smiles is a technology and services company poised to transform the delivery of orthodontic care. Our unique patented and patent-pending technologies and methodologies untether comprehensive orthodontic care from the confines of the orthodontist’s office. This innovative approach enables dentists and their assistants to deliver all forms of orthodontic care, including C5 Hidden Orthodontics, with a high level of expertise and confidence. Alta Smiles is opening the door for more people to have amazing smiles.

BC Public Relations

Barrie Cohen




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Atos positioned as a Visionary in the Gartner® Magic Quadrant™ for Public Cloud IT Transformation Services, 2022

Evaluation positions Atos in the report for the first time in the Visionary Quadrant


Atos today announced that it has been positioned as a Visionary in the Gartner Magic Quadrant for Public Cloud IT Transformation Services, 2022, Worldwide, based on its completeness of vision and ability to execute.[1] This is the first time that Atos has been recognized in this report.

The public cloud IT transformation services (PCITS) market delivers transformational outcomes via cloud-native professional and managed application services built exclusively from public hyperscale cloud infrastructure and platform services.

Gartner estimates that ‘as the benefits of cloud-native solutions become self-apparent, underscored by the speed of transformation during the pandemic, a new market that focuses on cloud-native development and management engagements has quickly taken shape’.

“We consider our debut positioning in this report as confirmation of our strategic move to a value-led focus that reflects market expectations for end-to-end cloud transformation” said Michael Liebow, Head of Atos OneCloud“Our acquisition of Cloudreach earlier this year and continued investment in our people and assets has only further strengthened our Atos OneCloud practice, bringing cloud-native competency and reinforcing our global partnerships with Amazon Web Services, Google Cloud, and Microsoft Azure. We’re keenly focused on leveraging our leading cloud expertise to accelerate business outcomes for our clients and to speed the development and delivery of cloud transformation and run services.”

To find out more about Atos’ full suite of cloud services, visit https://atos.net/en/onecloud-hub

To download a copy of the report, please go to Visionary in the 2022 Gartner® Magic QuadrantTM – Atos

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER and Magic Quadrant are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.


About Atos

Atos is a global leader in digital transformation with 111,000 employees and annual revenue of c. € 11 billion. European number one in cybersecurity, cloud and high performance computing, the Group provides tailored end-to-end solutions for all industries in 71 countries. A pioneer in decarbonization services and products, Atos is committed to a secure and decarbonized digital for its clients. Atos is a SE (Societas Europaea), listed on Euronext Paris and included in the CAC 40 ESG and Next 20 Paris Stock indexes.

The purpose of Atos is to help design the future of the information space. Its expertise and services support the development of knowledge, education and research in a multicultural approach and contribute to the development of scientific and technological excellence. Across the world, the Group enables its customers and employees, and members of societies at large to live, work and develop sustainably, in a safe and secure information space.

Leading visionary AI Leaders to convene in Indonesia to explore the potential of AI and RPA

The 34th global edition of World AI & RPA Show, supported by Kolaborasi Riset dan Inovasi industri Kecerdasan Artifisial (KORIKA) & Indonesia AI Society (IAIS), is taking place on 8 – 9 June 2022 at JW Marriott, Jakarta.
Government & future-tech leaders are coming together to explore future the National AI Strategy Framework, which aims to tie together many of the country’s digital initiatives and maps closely to Vision Indonesia 2045, which is a step closer to shaping the future of Indonesia.

The event will focus on AI and RPA as the “Next Hotspot in Jakarta’s Innovation Ecosystem”, adoption of AI in companies to make businesses more productive, leveraging at the forefront of the Indonesian AI and RPA movement and rise as the region’s leading platform to bring together tech leaders, entrepreneurs, experts and government decision-makers to exchange ideas, share insights and build collaborations.

“AI empower Indonesia’s vision as one of the largest economy in the world by 2045. The Digital Transformation and Innovation ecosystem are the main drivers to achieve this goal,” says Prof. Dr. Hammam Riza, Principal Expert, National Research and Innovation Agency (BRIN) President of KORIKA, Indonesia.

The show will provide informative keynotes, technological use cases, panel discussions, product showcase, and more. It will also include top AI and RPA solution architects demonstrating the most-recent breakthroughs in the AI and RPA space, with delegates able to address their concerns.

The show will feature a ground-breaking collaboration of experts such as:
– Prof. Dr. Hammam Riza, Principal Expert, National Research and Innovation Agency (BRIN) President of KORIKA, Indonesia;
– Dr. Eng. Hary Budiarto; Chairman of Research and Talent Development Agency, Ministry of ICT, Indonesia;
– Bambang Dwi Anggono, Director of e-Government, Department of Communications and Informatics, Republic of Indonesia, Indonesia;
– Setiaji, Chief of Digital Transformation Office, Minister of Health of The Republic of Indonesia;
– Dr. Lukas, Co-founder and Chairperson, Indonesia AI Society;
– Suganthi Shivkumar; Vice President – Asia, Alteryx;
– Indra Hidayatullah, Data Management & Analytics Division Head, PT Bank Tabungan Negara (Persero) Tbk;
– Kevin Lim, Regional Vice President, SEATH Dataiku Singapore;
– Katrina Briedis; Sr. Product Marketing Manager, APAC, Denodo, Australia;
– Satchit Joglekar; Regional Director, ASEAN Emerging Markets, Snowflake Singapore;
– Benedikta Satya; Country Director, Searce, Indonesia;
– Tauhid Abddul Jalil; Principal Consultant, Southeast Asia, Laiye;
– Jean-marc Provost; Director Digital and Conversational AI, Genesys, Singapore;
– Prof. Dr. Ir. Arwin Sumari; Senior Officer, Indonesian Air Force, Adjunct Professor, Politeknik Negeri Malang Indonesia and more.

“For the upcoming edition of World AI & RPA Show – Jakarta, Indonesia is reinventing its economies, and the key to successfully harnessing the power of AI and RPA is to foster an innovative culture. AI is enabling Indonesia to become a prominent player in both regional and global markets, and this conference provides a great opportunity for AI and RPA thought leaders and enterprises to exchange ideas, build partnerships, and collaborate towards a shared vision,” says Mithun Shetty, CEO of Trescon.

The 34th global editions of World AI & RPA Show is officially supported by KORIKA, IAIS; & officially sponsored by:
– Lead Sponsor – Dataiku | iZeno;
– Gold Sponsors- Denodo, Alteryx, Searce & Snowflake;
– Silver Sponsors- Laiye & Genesys | Phincon;
– Bronze Sponsor – Darktrace
– Official Media Partners – The Jakarta Post & PR Newswire, a Cision company.

About World AI & RPA Show

World AI Show is a thought-leadership-driven, business-focused, global series of events that takes place in strategic locations across the world. It connects top AI experts, enterprises, government representatives, data scientists, technology leaders, startups, investors, researchers, academicians, and global AI innovators – to discuss the impact of AI on commercial applications and the revolutionary ways it can transform businesses and government functions.

About Trescon

Trescon is a global business events and consulting firm that provide a wide range of business services to a diversified client base that includes corporations, governments and individuals. Trescon is specialized in producing highly focused B2B events that connect businesses with opportunities through conferences, roadshows, expos, demand generation, investor connect and consulting services.

For more information visit: https://tresconglobal.com/conferences/ai/jakarta/

For further details about the announcement, please contact: Jagriti Jaiswal, Marketing Lead, Trescon, media@tresconglobal.com

Topic: Press release summary