Vesper Public Relations Pushes Through 2021: A Year of the New Normal

Owner Mariluz Gonzalez adds to her reputation as one of the most important PR women in Latin Music and in SoCal’s Top Multicultural Events

LOS ANGELESJan. 7, 2022PRLog — While 2020 was the year of adapting to the pandemic, 2021 was the year in which Vesper PR clients pushed forward and fought their way back. If they did not go back to normal, then they at least fought their way towards a new normal. Excited for 2022, Vesper PR gears towards another successful year with new and returning projects.

Vesper PR -Recap 2021 here:

Longtime Vesper PR clients like Hola Mexico Film Festival and Festival Chapin returned to in-person attendance at their much celebrated events. Vesper PR not only spread the great news of these events returning to in-person attendance and the importance that such news holds, but was also responsible for sharing the message that pandemic safety protocols were in place.

Vesper PR worked on “Somos Boyle Heights,” an initiative to discover the rich, vibrant, and uniquely Latin-American flavors of the historic LA neighborhood as told by its local artists, merchants, and residents. To bring the interactive campaign to life by DoorDash, this project included the collaboration of muralists Levi Ponce, Marlene Solorio, Hector Arias, and the Kalli Arte Collective. The custom murals combine art with interactive technology by encouraging visitors to scan a QR code to visit Visitors who scan the QR code are transported to a dedicated microsite which features photos of local residents and restaurant owners, in addition to a short documentary that highlights local residents’ stories.

For four consecutive years, Vesper PR has been the company of choice for the beloved concert series, Boleros de Noche. Boleros de Noche’s goal is to preserve, uplift, and celebrate Latin American bolero music history in Los Angeles. The series is committed to the coordination of quality, cultural events that convene an intergenerational audience to share live bolero music. This year, the organization hosted a virtual concert early in the year and one in person. Thanks to our media coverage, Boleros de Noche was able to produce a packed house of concertgoers for a live concert at the Ford Theater.

Recognizing Vesper PR’s excellence in connecting Angelinos with the music, food, and culture unique to Southern California, it is no wonder that Levitt Pavilion Los Angeles chose Vesper PR to represent the non-profit organization’s Free 2021 Summer Concert Series. Armed with the experience of sharing messages for a mix of in-person attendance and virtual screenings, Vesper PR was able to help Levitt Los Angeles pack MacArthur Park for a dozen free summer concerts.

Once again, Vesper PR proves it is the go-to firm for all things Latinx. For the second year in a row, Billboard Magazine featured Vesper PR owner, Mariluz Gonzalez, as one of their “Top Women Behind Latin Superstars” as part of the magazine’s celebration of Women’s History month.

Read Mariluz Gonzalez’ feature in Billboard Magazine:…

Mariluz Gonzalez is also featured in LA Scene – alongside her Travel Tips to Aztlan radio show co-host Mark Torres – a mini docuseries on Rock en Español in Los Angeles.

Watch Mariluz Gonzalez’ interview from LA Scene:

Mariluz Gonzalez, founder and owner of Vesper PR, claims “it sounds so cliche, the new normal, but that’s exactly what we have to do, to try to get back to normal except we need to go about it via new and exceptional ways, and of course always with the health and safety of the public in mind. That has been at the heart of our messaging for the past year. That messaging will probably be here with us for much of the new year too, but so will we, and by we I mean us, together all of us. We will get through this and I’m looking forward to seeing everyone on the other side.”

Founded by Mariluz Gonzalez, who after graduating with a B.A in Latin American Studies from UCLA, began working in Public Relations with well-established entertainment labels. However, her love of Latino art and culture and entrepreneurial spirit led her to successfully launch Vesper Public Relations & Marketing in 2008. Mariluz Gonzalez is also a longtime co-host of KPFK’s long-running Latin Alternative music show, Travel Tips for Aztlan, bringing a deeper level of entertainment expertise to her clients.

Vesper PR ‘s Mariluz Gonzalez named by Billboard as one of the Top PR Women in Latin Entertainment

In celebration of International Women’s Day on March 8, 2021 Billboard compiled a list of the most important publicists in the Latin market and Vesper Public Relations owner Mariluz Gonzalez is among them! The San Fernando Valley raised Latina of Mexican descent was highlighted for her work in the promotion and marketing of Latin music and entertainment.

Mariluz was asked what she, as a woman and as owner of her own independent multi-cultural PR agency, has learned over more than a decade of promoting Latin music.

“Over the years I’ve learned not to take myself for granted, not to undervalue my work,” said the woman responsible for media campaigns of many Fonovisa recording artists (the Regional Mexican powerhouse a division of Universal Music Entertainment) based in Hollywood.

This is the second year in a row that the Vesper PR owner was recognized in Billboard’s “The PR Ladies Behind Latin Superstars,” an article celebrating Women’s History Month. Mariluz’ recognition in Billboard last year was one of many great achievements during a trying and heartbreaking 2020. Mariluz Gonzalez expects the Billboard recognition to once again herald a prosperous year for Vesper Public Relations.

Last year, the beginning of our new normal, brought new clients to Vesper Public Relations, clients such as Primestore Development which sought out Vesper PR to spread news of the company’s efforts to keep patrons of their shopping centers safe during the early days of the pandemic.

2020 was the year of closures, cancelations, and reimagining of events. Vesper PR not only announced the Hola Mexico Virtual Theater in May, but also coordinated national media coverage for the official 2020 Hola Mexico Film Festival streaming on Pantaya network during Hispanic Heritage Month.

Speaking of Hispanic Heritage Month, Vesper Public Relations was called upon by Los Angeles City Councilwoman Monica Rodriguez who is responsible for organizing the City’s multicultural events. Councilwoman Rodriguez brought on Vesper PR to coordinate media coverage of both the 2020 virtual “El Grito” celebration and the 2020 virtual “Dia de los Muertos” drive through experience. The “Dia de los Muertos” event was extra special last year as the holiday altar covered the entire facade of Pacoima’s city hall building with photos of loved ones lost to the COVID-19 pandemic.

Of course the main reason Mariluz Gonzalez and Vesper Public Relations has been recognized by Billboard is  due to her fantastic media relations efforts for Fonovisa Records, the U.S. based Regional Mexican record label of Universal Music Latin Entertainment (UMLE), the world’s leading Latin entertainment company, a perennial client of Vesper PR’s for well over a decade. In 2020 Vesper PR created new virtual promotional media tour opportunities for Fonovisa artists including Latin Grammy recording artist Buyuchek & Abuela Irma Silva the oldest 82 year old nominee in the Best Norteño Album category.

Proving that Vesper PR is the go to firm for all things Latinx, media outlets looking for quotes on Latin culture continue to interview Vesper PR founder Mariluz Gonzalez for her unique insight. Most recently she was featured in ShoutOut LA, The Queso Podcast and on Beond TV.…

Says Mariluz Gonzalez founder and owner of Vesper PR, “2020 was scary for all of us, devastating for many of us, but no matter how terrible things get we still have responsibilities, we still have people depending on us and that is why we work. There will be great losses in life, but there will also be little victories that push us onward. Here is to those small victories.”

Vesper Public Relations & Marketing was founded by Mariluz Gonzalez, who after graduating with a B.A in Latin American Studies from UCLA, began working in public relations with well-established entertainment labels. However, her love of Latino Arts & Culture and entrepreneurial spirit led her to successfully launch Vesper Public Relations & Marketing in 2008. Mariluz Gonzalez is also a long-time co-host of KPFK’s long-running Latin Alternative music show, Travel Tips for Aztlan, bringing a deeper level of entertainment expertise to her clients.

Vesper PR’s extensive knowledge in the diverse, contemporary Latino culture and the team’s reputable relationships with various media producers and other cultural influencers differentiates the agency as true specialists in the industry.

Vesper PR is known for building profitable alliances between promoters and organizations, brands and events. Embracing an avant-garde vision, Vesper PR seeks out and utilize all avenues of promotion be it traditional or alternative in order to remain as innovative and fresh as their clients.

Both Vesper Public Relations and Mariluz Gonzalez have been recognized by the City of Los Angeles for their work in deepening the cultural presence of artists in the city. Recently, Mariluz was honored amongst 31 other women from the San Fernando Valley by the popular blog; I am San Fernando, for their contribution to their community.