Unisys Brand Transformation Work Shines with Three Gold Awards at Transform Awards North America 2023


Unisys(NYSE: UIS) and its brand agency of record, Landor & Fitch, were recognized with three Gold awards and one Highly Commended recognition at theTransform Awards North America2023 for their comprehensive brand transformation work.

In its ninth year, the Transform Awards North America celebrates excellence in brand development, rebranding and reputation management. The collaboration between Unisys and Landor & Fitch resulted in a multi-dimensional creative reimagining that modernized the 150-year-old IT brand for the first time since 1986.

Up against major brands, Unisys took home four accolades:

  • Goldfor Best Creative Strategy
  • Goldfor Best Visual Identity in the Technology, Media and Telecommunications Sector
  • Goldfor Best Implementation of Brand Development Project
  • Highly Commendedrecognition for Best Brand Evolution (Corporate)

Unisys has a reputation for reinventing itself, and our brand is all about relentlessly reimagining the status quo to propel people and organizations forward, said Teresa Poggenpohl, chief marketing officer for Unisys. Our brand has evolved into a strategic pipeline driver, and its incredibly gratifying to be recognized for our efforts by industry colleagues.

The brand relaunch was more than a new logo. The award-winning work, spearheaded by Poggenpohl, encompassed a fresh visual identity, a modern brand voice and a cultural transformation that extends into both the employee experience and recruiting. Unisys and Landor & Fitch elevated the tech companys classic brand to a leading-edge and purpose-driven model. Today, the brand serves as an extension of the business strategy.

The results speak for themselves.Unisys.comhas had the highest number of visitors in company history in 2023 and has seen a 19% increase quarter over quarter in traffic from high-value clients and targets. Since the brand relaunch, website traffic has consistently increased every month, improving performance, driving awareness and creating pipeline. The companys LinkedIn audience also grew by 26% during this time.

The Unisys leadership teams ambition and willingness to be bold was a critical factor in creating such a successful brand transformation, said Thomas Ordahl, global chief strategy officer of Landor & Fitch. During our work together, there was a multidisciplinary feedback loop fueled by chemistry, trust and respect. The honors from Transform really speak to what happens when you go for it.

During the awards ceremony held in New York City, Transform Magazine said that this was one of their most significant years for submissions, and they handed out nearly 200 recognitions across 52 categories during the event. The creative strategy category is usually where B2C brands dominate, but the Unisys brand broke the mold by clinching a gold honor for the B2B brand.

See more about thecompanys brand transformation.

About Unisys

Unisys is a global technology solutions company that powers breakthroughs for the worlds leading organizations. Our solutions digital workplace; cloud, applications & infrastructure; enterprise computing; and business process help our clients challenge the status quo and create new possibilities. To learn how we deliver breakthroughs for our clients and have been pushing the possible for 150 years visitunisys.com

Unisys Announces First Quarter 2022 Wins for Digital Workplace and Cloud and Infrastructure Solutions


 Unisys Corporation (NYSE: UIS) announced a range of first-quarter 2022 contracts for its digital workplace and cloud and infrastructure solutions.

The contract announcements are:

  • A new logo contract with a global technology company that engineers consumer products and goods. Unisys will provide its entire suite of digital workplace solutions, which includes modern device management, proactive experience, seamless collaboration, intelligent workplace services and workplace as a service. 
  • A contract with a major Latin American financial institution that was already an enterprise computing client, to provide a wide range of secure digital workplace solutions and cloud and infrastructure solutions.
  • A contract with a global marketing and communications company to migrate the client’s largest European data center to the public cloud, supporting the client’s strategy of increasing operational efficiency, security and agility. 

“Clients are responding positively to our expanded and enhanced solution portfolio,” said Maureen Sweeny, senior vice president and chief commercial officer of Unisys. “With digital workplace, we are winning contracts with new and current clients looking to transform their employees’ experience through technology. With cloud and infrastructure, clients choose Unisys to not just help them move to a multi-cloud environment at scale but to help them fully leverage the benefits of the cloud ecosystem.”

About Unisys

Unisys is a technology solutions company that delivers successful outcomes for the most demanding organizations around the world. Unisys offerings include digital workplace solutions, cloud and infrastructure solutions, enterprise computing solutions and business process solutions. For more information on how Unisys delivers for its clients across the commercial, financial services and government sectors, visit www.unisys.com.