Global ‘Rules of the Road’ Included in Landmark Update to Space Safety Best Practices

An international coalition of industry and government satellite operators, launch vehicle and spacecraft manufacturers, SSA companies, and other space stakeholders today announced an important update to its landmark set of best practice guidelines and expected norms of behavior in space, establishing a new set of “rules of the road” for coordination of space operations. The Space Safety Coalition (SSC) published an enhanced version of its “Best Practices for the Sustainability of Space Operations” (SSC Best Practices) document to address emerging safety and sustainability concerns more proactively in the space environment. The practices provide a model framework of topics that are critical to address for space safety.

“The SSC’s new guidelines are particularly important given today’s rapidly increasing risk of collisions,” said Dan Oltrogge, SSC founder and administrator. “Best practices spanning all phases of the spacecraft life cycle must keep pace as our use of and reliance upon space ever deepens.”

Founded in 2019, the SSC was established to evolve, maintain, and promote a set of best practices for safe space operations. The updated best practices incorporate recent updates to international guidelines and standards from several international governing bodies, including the UN, IADC, ISO, and CCSDS. The revised practices improve specific guidance for launch vehicle and spacecraft disposal upon mission completion and add recommendations for cybersecurity, spacecraft anomaly root cause assessment, and prevention of intentional collision or fragmentation events.

“These best practices clearly set aspirational targets to encourage all space actors to advance towards a safer, more responsible and sustainable use of space,” said Charles Law, Sr. Manager of Flight Dynamics at SES. “Importantly, these best practices seek to stop intentional collisions and fragmentations, and it is encouraging to see a framework to coordinate between maneuverable satellites and to exchange orbit information.”

To date, 27 industry representatives from the commercial space community have endorsed the updated guidelines, including manufacturers, launch providers, spacecraft operators, consultants, foundations, mission extension, active debris removal service providers, commercial SSA companies, and insurers.

“At Planet Labs, the operator of the largest fleet of Earth observation satellites in orbit, we care deeply about safe and sustainable space operations and are proud to endorse these community-led best practices around data sharing and responsible operations, which will help preserve low earth orbit as a global commons for all operators,” said James Mason, SVP of Space Systems at Planet Labs PBC.

“Negotiation to build consensus around norms like these are crucial to safeguard space systems,” said Luc Riesbeck, SSC assistant administrator and a policy research analyst at Astroscale U.S. “We welcome interested stakeholders to participate in this unique coalition to improve the state of the art for space operations safety. Responsible space behavior means you never stop setting new benchmarks – but at the same time, you ensure that the result is meaningful, actionable guidance that operators around the globe can begin putting in place right away.”

About the SSC

The Space Safety Coalition (SSC) is an international organization of satellite operators, government entities, industry representatives, and other key stakeholders that actively promote responsible space safety through the adoption and development of international standards, guidelines, and practices. Established in 2019, the SSC develops and publishes a set of orbit regime-agnostic best practices for the long-term sustainability of space operations. These best practices are applicable to all spacecraft regardless of constellation or physical size or orbital regime. SSC’s international guidelines directly address many aspects of the 21 consensus Long-Term Sustainability (LTS) guidelines approved by the United Nations Committee for the Peaceful Use of Outer Space (UN COPUOS) in June 2019.

Contact Information
Diane Smiroldo
diane@smiroldocommunications.com
703-819-1963

Puma Rewrites the Rules & Reinterprets Iconic Club Identity With Bold New Third Kits

To launch the bold new re-interpretations of the clubs’ Third kits, PUMA presented ‘The Show’ hosted by renowned football journalist Kelly Somers. ‘The Show’ gave fans an exclusive first look at AC Milan, Manchester City, Valencia C.F, Borussia Mönchengladbach, Olympique de Marseille, Stade Rennais F.C., Shakhtar Donetsk, Fenerbahçe, Krasnodar and PSV Eindhoven’s new jerseys to be worn in their 2021/22 cup competitions. ‘The Show’, also featured special appearances from the clubs’ star players including Olivier Giroud, Fernandinho, Dimitri Payet, Esme Morgan, Laura Giuliani, Yunus Musah, and many more.

Fans had the opportunity to win each jersey interactively throughout the show and Kelly was joined by Senior Product Line Manager Yannick Maspimby and Senior Graphic Designer Ulrich Planer to give insight into the inspiration behind the jerseys, rounding out an action-packed show.

As part of the brand’s Faster Football movement, PUMA aims to push boundaries, innovate, and bring new fresh products to football. The new Third kits create fearless new expressions of each club’s identity and challenge tradition by reimagining conventional football kits in a brand-new approach that merges football and streetwear culture.

On each jersey the club’s badge has been repositioned and placed on the back of the jersey beneath the collar. Select jerseys complement this with an innovative use of the club’s crest as a tonal repeat graphic embossed into the fabric of the jerseys. The most eye-catching feature of the jerseys is the placement at the heart, of the club’s name emblazed across the front of the jersey in each clubs’ bespoke font, with the PUMA cat centrally positioned to add balance to the visionary design.

Driven by PUMA’s brand DNA to be brave, the new designs defy convention, taking inspiration from other sports and key streetwear and fashion trends.

“Our aim was to challenge traditional football jersey design. We wanted to look at the kits through a new lens and push the boundaries as far as possible. It is easy to play safe, but we want to change perceptions of a conventional football jersey”, said Carl Tuffley, Senior Head of Design Manager Teamsport. “The Third kits are an opportunity to be bold, so we wanted to reenergize these jerseys and take a new direction. To mark this special multi-kit launch, we also wanted to unveil all 10 kits in an innovative way by giving fans exclusive content, access to star players of the clubs and win jerseys all in one show.”

The new Third jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. PUMA has also utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production, to further their goals of creating more sustainable products.

Rewrite the rules with the PUMA Third kits available exclusively from 19:30pm CEST on August 18th at PUMA.com and club online stores. The kits will then be available on global release in PUMA stores, club stores and leading retailers worldwide.