Aaron Rodriguez provides six soft skills for leaders looking to transform the workplace

Aaron Rodriguez is clear that the digital era has become a necessary challenge, and that is why he has provided some soft skills that leaders must have to face these transformations.

WEBWIRE



Basketball great Michael Jordan is credited with saying, “Some people want something to happen; some people dream it will happen. And some people make it happen. Those are the true leaders.” Because if the history of the modern business world has shown anything, it is that the transformation of an organization begins with the transformation of those who have to manage that change. Workplace optimization expert Aaron Rodriguez explains how leadership should be exercised in the digital age, and what soft skills the leader should possess. 


One might think that an organization undergoing change needs a steady hand, someone with digital skills who also brings together vision and experience, and who can chart a sensible path to navigate it with caution and competence. However, Rodriguez points out that none of these characteristics matter as much as one might think when sketching the sketch of the digital transformation leader.


Creativity, curiosity and knowing how to manage ambiguity also appear as highly desirable traits. Soft skills that are certainly not so soft anymore. Digital transformation is not a single process, as technological changes are continuous. The expert provides six tips for leaders facing the task of digitally transforming their company.


He suggests that leaders should be a catalyst and not a planner. Leaders must encourage, and even accelerate, change rather than plan for it. This means setting the conditions for your organization to reach its goals and then guiding your company through continuous learning, pivoting as necessary.


“Leaders must become comfortable moving forward with ambiguous and incomplete information about what is going on around them and the potential ramifications of their actions,” Rodriguez suggests. “They must learn to view their decisions and actions as working hypotheses that they can only validate by gathering feedback on their impact as quickly as possible.”


Then comes trusting and letting go. In today’s world, the ability to orchestrate collective action has never been more relevant. Leading in the digital age is an exercise in trust. It is about inviting employees to participate in decision-making and creating a culture that makes people feel confident enough to take risks and act on behalf of the organization’s interests. 


You also need to be an explorer. With so much change around them, leaders must be curious, tirelessly searching. Leave the office and not “live in a bubble.” But at the same time, they must have the humility to ask questions and learn from internal experts and digital natives at different levels of the organization. 


“In a word, leaders must be familiar enough with emerging technologies. They will be able to ask the right questions regarding opportunities, risks and legal and ethical danger areas, and establish the boundaries to guide the use of digital tools,” Rodriguez suggests. 


Demonstrating courage must be paramount. Leaders must learn to experiment and live change themselves in order for their organizations to thrive. To become comfortable with the inevitable mistakes and unconfirmed hypotheses of experimentation, leaders need a new attitude toward risk. Avoiding opportunities just to avoid failure is perhaps the most dangerous position to adopt in the digital economy. 


A true freewheeler must be ever-present. Emotionally engaged and communicating openly and authentically. Therefore, they must have characteristics such as empathy, to monitor employee stress and anxiety and try to prevent overload and burnout. 


Vulnerability is necessary to be comfortable with emotionally charged interactions, not only with employees, but also with customers and suppliers. They must also be self-aware to create space for slow thinking in a fast-moving world.


And finally, leaders must live the values with conviction. Many employees will resist changing their mindset, behavior and skills unless they appreciate the value of doing so; leaders must be clear not only about what they are doing, but also why they are doing it. 


On the one hand, they need agility and courage to adapt to evolving circumstances, but they also need determination and discipline to lead a company toward digital maturity. The only reasonable response to the changes in digitalization is for leaders to adopt a learning mindset and show generosity to others and to themselves.


About Aaron Rodriguez


Aaron Rodriguez is an expert eCommerce consultant in Latin America. He helps businesses throughout the region optimize all of their eCommerce operations to increase sales and retain customers, and also has extensive experience in the development of strategic and external alliances to promote departmental and organizational objectives. He has traveled extensively throughout Latin America to assist a number of companies and, when he’s not traveling, he dedicates all of his available time to his wife and children. 

Aaron Rodriguez explains how to improve the customer experience to achieve greater business success

Customer experience is one of the clear foundations of a successful business, and Aaron Rodriguez explains how this can be achieved.

San José, Costa Rica – WEBWIRE



Customer experience is the new battleground in today’s competitive business world. While many companies realize the importance of providing an excellent customer experience, there is still a large gap between customer satisfaction and company expectations. Aaron Rodriguez, a business optimization expert, provides his insight and lists some practices that can help your company deliver a better customer experience.


Among the specialist’s first suggestions, listening to customers from Omni-Channel stands out. Before providing customer service, it is important to listen to your customers from an omnichannel.


“Social Listening is reliable for companies to interact with more customers in real-time,” Rodriguez suggests. “With scraping social media tools, companies can automate the process of collecting customer feedback from websites with less effort and lower labor costs.”


Then there is the measurement of the customer experience throughout the customer journey. When it comes to the customer experience measurement matrix, many companies only focus on touchpoints, such as individual transactions. Rodriguez’s research shows that customer journey performance is strongly correlated with customer satisfaction and business outcomes.


Multi-channel, multi-touchpoint, hyper-competitive consumer market presents companies with a multitude of challenges. Companies can verify customer experience at every stage of the transaction by using a journey-centric measurement matrix. Only this way will they be able to understand how to improve customer service delivery, customer satisfaction, and retention.


Rodriguez recommends that you use EDM (Email Direct Marketing) to help customers. Email marketing is a proven method of customer retention and conversion. Statistics show that 59% of B2B marketers believe that email is the most efficient channel for revenue generation.


Rodriguez states, “Only when customers reach their goals and objectives, can yours be achieved. You may have to use customer segmentation techniques to send the right messages to specific customer groups. Personalization techniques can be used to make sure that each recipient is treated like an individual.”


Develop comprehensive self-service resources for your customers. Any tool or information that can help a customer or user solve a problem on their own is considered a self-service tool. Generally speaking, self-service resources include an online knowledge base, FAQ (frequently asked questions section), tutorials and guides (text, infographics, or video), online community forums, and automated chatbots.


In most cases, customers prefer to solve their problems on their own right away, rather than waiting. If self-service options are not out-of-the-box, you should probably invest more time and money in developing comprehensive and easily accessible self-service options for your customers.


Paying attention to the emotion/sentiment of your customers is of utmost importance. Sentiment analysis tools help you understand the sentimentality of your customer conversation on a large scale. Effective sentiment analysis allows you to do Sentiment Analysis for Hotel Reviews, for example. You can collect positive, neutral, or negative feedback from your customers in real time.


This way, you can optimize online marketing campaigns accordingly. More importantly, it helps prevent or lessen the negative impact of social media crises. There are numerous sentiment analysis tools on the market, specialized for different industries and applications.


And finally, don’t forget to use automated tools to facilitate customer experience management. Thanks to the development of information technology, automation is an inevitable trend in today’s digital world. “You no longer need to tackle all things manually in today’s fast-changing business world. Automated software allows you to achieve the same results more effectively,” Rodriguez explains.


Customer experience management (CEM) software is a great integration of customer listening and feedback data analysis. It provides a single but complete view of the customer experience.


About Aaron Rodriguez


Aaron Rodriguez is an expert eCommerce consultant in Latin America. He helps businesses throughout the region optimize all of their eCommerce operations to increase sales and retain customers, and also has extensive experience in the development of strategic and external alliances to promote departmental and organizational objectives. He has traveled extensively throughout Latin America to assist a number of companies and, when he’s not traveling, he dedicates all of his available time to his wife and children. 

Aaron Rodriguez explains how to turn business failures into successes

Failures can be a source of disappointment, but by following Aaron Rodriguez’s advice, you can capitalize on them to get closer to success.

San José, Costa Rica – WEBWIRE

Evaluate your motivations, because many times, emotions prevail over logic. You must be clear about what you want because if you are clear about what you want, and how much you want it, the path you open from that moment on will be crucial to reach your goal.



It is no secret that failure is a very common occurrence in the world of entrepreneurship. No one is born with the knowledge to never fail along the way, as everything is learned through the process. Aaron Rodriguez, a specialist in the business sector, explains how entrepreneurs can use failures to their advantage. 


There are very few cases of successful entrepreneurs who achieved success with the first business they started. If you have already failed with an entrepreneurial venture, you have something in common with Walt Disney, Henry Ford, or Steve Jobs. All of them were great businessmen who, in the beginning, went through several failures when they started their lives as entrepreneurs. The key to their success is that they did not give up.


For serial entrepreneurs, those who try over and over again until they succeed, “experience” is another word they use instead of “failure.” By labeling a failed effort as an opportunity to learn, you are putting it in a positive light that will allow you to approach it with optimism.


Try to always use failure as a steppingstone. After each failure, review where you failed, and what you did wrong, and internalize it so you don’t repeat the same mistakes. It is not common for a successful entrepreneur to get it right the first time. In fact, it is quite the opposite; the bigger they are, the more they have failed.


Rodriguez states, “Most entrepreneurs like to start their venture alone. But if you make a mistake by yourself, it will also be harder to make good self-criticism. Having a partner, you respect and trust can turn every failure into an opportunity to collaborate. A good partner can help you determine what not to do next time.”


Never seek to hide from what is going wrong. First, be proud that you were brave enough to take the risk. By being open about your mistakes, you open yourself up to more entrepreneurs to share their knowledge with you and give you guidance to avoid making the mistakes of the past.


“Change the focus and the reason you started the business,” Rodriguez suggests. “Evaluate your motivations, because many times, emotions prevail over logic. You must be clear about what you want because if you are clear about what you want, and how much you want it, the path you open from that moment on will be crucial to reach your goal.”


Separate business failure from your identity. The fact that you haven’t found the path to having a successful business doesn’t make you a failed person. These are two completely different things, but many people conflate these thoughts, which hurts an entrepreneur’s confidence and self-esteem.


Every failure teaches valuable lessons. Try to understand the reasons that prevented you from succeeding, but do it in an analytical way, leaving aside feelings like anger and frustration. 


Digging into the causes of failure will not change what happened. On the contrary, it will only leave you trapped in an emotional state that will prevent you from moving forward. You can’t change the past, but you can improve the future. The faster you take a step forward, the faster you will leave failure behind.


“Part of our fear of business failure is rooted in our fear of being judged and losing the respect and esteem of others,” Rodriguez says. “Remember, what someone believes to be true about us is not always so. Paying attention to the opinion of others can dampen your passion and confidence in entrepreneurship, which will undermine your faith in the next business venture.”


Formal education (personal and professional) often leads to an unhealthy attitude toward business failure. One of the best ways to deal with failure is to change the way you perceive a negative view – “if I failed, it means I am incapable” – to a more positive one – “if I failed, it means I am closer to success.”


If you have failed, study the reasons and change your relationship with failure, now is the time to gain momentum and start again. And, if necessary, again and again, until success is achieved.


About Aaron Rodriguez 


Aaron Rodriguez is an expert eCommerce consultant in Latin America. He helps businesses throughout the region optimize all of their eCommerce operations to increase sales and retain customers, and also has extensive experience in the development of strategic and external alliances to promote departmental and organizational objectives. He has traveled extensively throughout Latin America to assist a number of companies and, when he’s not traveling, he dedicates all of his available time to his wife and children. 

Canada – Pablo Rodriguez highlights investments in Budget 2022 during tour of Longueuil

The Quebec Lieutenant, the Honourable Pablo Rodriguez, visited Longueuil for his first official meeting with Mayor Catherine Fournier. The two officials discussed how Budget 2022: A Plan to Grow Our Economy and Make Life More Affordable will support municipalities to create good jobs, grow our economy, and make sure nobody gets left behind.

April 14, 2022 – Longueuil, Quebec

The Quebec Lieutenant, the Honourable Pablo Rodriguez, visited Longueuil for his first official meeting with Mayor Catherine Fournier. The two officials discussed how Budget 2022: A Plan to Grow Our Economy and Make Life More Affordable will support municipalities to create good jobs, grow our economy, and make sure nobody gets left behind.

“I have been meeting with mayors all over Quebec for years, and I honestly think our budget will tangibly address many of their needs,” the Minister of Canadian Heritage and Quebec Lieutenant said. “We are rising to the challenge in terms of green jobs, fighting climate change, more affordable electric vehicles, as well as affordable housing and municipal infrastructure. I discussed these things with the Mayor, and I really believe that this is the beginning of a fine partnership.”

“I would like to thank Mr. Rodriguez for his visit to Longueuil’s city hall, during which I was able to share with him our administration’s priorities, such as housing and fighting climate change,” Longueuil’s mayor, Catherine Fournier, said. “The last federal budget contained good news, especially in terms of public transit funding. Thanks to a substantial contribution from the federal government, combined with one from the Quebec government and the exemplary management of RTL, we will be able to make up our shortfall for this year. Further, I would like to point out the $1.5 billion dedicated to extending the Rapid Housing Initiative, which has proven successful over the last year. Note that the urban agglomeration of Longueuil has received $9 million from this funding envelope for 2021-22, which allowed construction of some 60 social and community housing units to proceed. However, since there are almost 1,500 households on waiting lists for affordable rental housing in Longueuil, we need even bigger investments to have a positive impact here, and I know the government is aware of this. In short, I would like to thank Mr. Rodriguez again for listening and reiterate my desire to collaborate in the future.”

As part of his tour of Longueuil, the Minister visited electric vehicle manufacturer Exprolink’s facilities with his colleague Sherry Romanado, Member of Parliament for Longueuil—Charles-LeMoyne, and Julie Ethier, Executive Director of DEL – Développement économique de l’agglomération de Longueuil. He spoke to the company’s owners about the important support in Budget 2022 for small and medium-sized businesses in Quebec, particularly clean technology companies.

“I love visiting vibrant companies like Exprolink! It’s always inspiring to see local expertise, and our budget includes measures to encourage innovation in clean technologies for companies just like this one,” Minister Rodriguez explained. “We continue to fight climate change, create good jobs, and drive our economy forward.”

“Longueuil and its surrounding area are full of thriving businesses. It is important to support employers so they can offer local people good jobs and continue to grow their businesses,” Sherry Romanado, Member of Parliament for Longueuil—Charles-LeMoyne, said. “That is what our budget does through measures to cut taxes for small businesses and help them go green. We are investing in people.”

“Our team in the field is seeing it: companies are using the recovery momentum to carry out their investment plans. The future belongs to small and medium-sized companies like Exprolink that prioritize innovation and eco-responsibility. It is encouraging to see that the financial assistance announced in the most recent federal budget is consistent with that view. In the end, the additional resources will translate into a Canadian economy that is greener and more innovative,” DEL’s executive director said.

“Strengthened by the switch to electric we began a few years ago, we are establishing Exprolink as a world leader in the vocational electric vehicle niche. We are pleased to see the Government of Canada supporting the electric sector’s development and to have had a chance to discuss our vision of the future with Quebec lieutenant Pablo Rodriguez and Member of Parliament Sherry Romanado during their visit to our Longueuil facility,” Exprolink co-owner Louis-Martin Durand said.

Budget 2022 invests in economic growth and innovation—the key to Canada’s long-term prosperity. This includes launching a new world-leading Canada Growth Fund that will attract tens of billions of dollars in private investment in Canadian industries and Canadian jobs, and a new innovation and investment agency that will help drive productivity and growth across our economy. The budget also proposes to implement Canada’s first Critical Minerals Strategy—one that will create thousands of good jobs and capitalize on a growing need for the minerals used in everything from phones to electric cars. Measures also include steps to build more resilient supply chains, and to cut taxes for Canada’s growing small businesses.

“Budget 2022 is about growing our economy, creating good jobs, and building a Canada where nobody gets left behind. Our plan is responsible and considered, and it is going to mean more homes and good-paying jobs for Canadians; cleaner air and cleaner water for our children; and a stronger and more resilient economy for years to come.”

The Honourable Chrystia Freeland, Deputy Prime Minister and Minister of Finance

Aaron Rodriguez offers insight into some of the eCommerce trends coming in 2022

We lived the evolution from eCommerce to marketplace, passing through voice assistants, to new strategies to prioritize customer retention, after the arrival of Covid-19 companies were required to continue to maintain an accelerated pace of digital maturation.

To know the eCommerce 2022 trends, we must go back to the phenomenon of 2020, it was a decisive year for the change in eCommerce, people were forced to have to buy their supplies through the Internet and companies, also forced by the context of the pandemic, had to adapt to continue offering their products or services on online platforms. Aaron Rodriguez, a specialist in the subject with years of experience, offers relevant information about the trends that can be expected in eCommerce next year.

The world, by emergency and necessity, moved from physical to virtual shopping, all markets and sectors that were lagging behind had to make the leap to digital transformation and those who could not do it ran the risk of disappearing. Investment in technology was decisive in order to get ahead during 2020 and 2021. 

“We lived the evolution from eCommerce to marketplace, passing through voice assistants, to new strategies to prioritize customer retention, after the arrival of Covid-19 companies were required to continue to maintain an accelerated pace of digital maturation,” says Rodriguez. “As we knew it, traditional commerce could no longer function, so adapting to automation was for some companies the only way to survive. Websites stopped being primarily about reporting company values, and became the storefront, waiting room, fitting room and shopping site.”

From the acquisition of food, toiletries, clothing, footwear, pet food, the necessary had to be moved to automation. A challenge for companies and website design agencies that have had to adapt to the new way brands must connect with audiences in a digital world, also understanding that not all websites are built equally. 

Ecommerce operations that will take the next leap in strategy will generally look in the direction of a marketplace. A marketplace is a website or application where you can find different brands and people functioning as sellers and sharing the same online commerce platform.

Rodriguez points out another important eCommerce trend, perhaps central, since technology is fundamental in this evolution, the development processes and scalability of eCommerce platforms require code writing and a strict system of requirements, on the other hand, the so-called low code development offers easy to use platforms that allow implementing functionalities and features quickly without major code adjustments. It is about reducing the involvement of traditional code writing and replacing it with other intuitive processes (such as content management).

And as one more trend, augmented reality, we talk about “a major game-changer for online shopping. ”With this type of technology, users can live a shopping experience close to the face-to-face, since they can better visualize the object they want to buy,“ Rodriguez explains. ”Industries such as furniture production and home décor are an example of the sectors benefiting from this technology”

Amazon remains the eCommerce leader, with an estimated 2.73 billion monthly visitors. eBay, on the other hand, dominates categories including electronics, cars, apparel, collectibles and more, through auctions, directly from brands, or through verified sellers, with free shipping on many items. And then there’s Walmart, with an estimated 468.96 million monthly visitors in the US, even offering a Walmart-branded credit card for customers to save even more on their purchases.

In 2022, the trend in eCommerce will definitely be to live an experience that is responsive, transcends borders, and is diverse, attractively priced and trustworthy.

About Aaron Rodriguez

Aaron Rodriguez is an expert eCommerce consultant in Latin America. He helps businesses throughout the region optimize all of their eCommerce operations to increase sales and retain customers, and also has extensive experience in the development of strategic and external alliances to promote departmental and organizational objectives.  He has traveled extensively throughout Latin America to assist a number of companies and, when he’s not traveling, he dedicates all of his available time to his wife and children.