Renault lifts another corner of the veil on Renault 5 E-Tech electric ahead of its reveal at the 2024 Geneva International Motor Show
WEBWIRE – Monday, December 18, 2023
- Renault will be staging the world premiere of Renault 5 E-Tech electric on 26 February at the Geneva International Motor Show.
- Renault 5 E-Tech electric will sell with two battery options, including one with a capacity of 52 kWh, for a range of up to 400 km WLTP.
- Next month, a teaser campaign targeting the general public will reveal a few of the design details of Renault 5 E-Tech electric.
- Ahead of the reveal, Renault 5 fans and enthusiasts will be able to join R5 R Pass, an exclusive skip-the-line programme available in seven European countries. Members will be able to place their orders before everyone else and be among the first to take delivery of their new car.
Renault 5 E-Tech electric is a cult icon redesigned for the modern age.
We pulled out all the stops for this engaging car, designed and built in France. With its cheerful design and new-generation technologies, its out to make electric vehicles more affordable in Europe.
Fabrice Cambolive, CEO Renault brand
Exclusive first pictures of the production model
Set for launch in 2024, Renault 5 E-Tech electric puts a modern, electric spin on the iconic Renault 5, taking it into the future. Ahead of the official reveal, Renault is lifting a corner of the veil, giving us a glimpse of several details in the production models exterior design that are a clear nod to its predecessor.
Headlights
The headlights of R5 are a key design feature, making the front end instantly recognisable. It is not only their shape that sets them apart, but also the mark in the centre of the lens, resembling the pupil of the human eye. This nod to the 1972 advert featuring The Adventures of Supercar gives the modern-day R5 a human-like expression.
A charge indicator light on the bonnet
At the front end, the air intake present on the bonnet of the historic model has disappeared. Clearly showing that Renault 5 E-Tech electric belongs to the world of electric vehicles, it has been replaced by a charge indicator light forming the iconic number 5 when the vehicle is fully charged. A high-tech feature that is also functional and fun, this indicator is a great example of an accessible interface with a human touch, showing the battery charge at a glance.
Wheel arches
The wheel arches create a broader stance, giving R5 the look of a compact car with real on-road presence. Their graphic design underlines a unique and instantly recognisable personality, reminiscent of R5 Turbo.
Rear lights
The vertical rear lights include a function extending the side panel. This feature contributes to the aerodynamic performance of R5 by preventing air turbulence.
An original teaser campaign targeting the general public from 1 December
For this very special launch, Renault worked with Publicis Conseil to put together a teaser campaign that is exceptional not only in terms of its form but also its scope, since it is launching three months ahead of the official reveal.
The theme of the campaign: R5VOLUTION IS BACK.
Launched in 1972, at a time of social and societal turmoil, R5 shook up the automotive industry with its revolutionary approach to cars. In 2024, Renault is starting another revolution against a different backdrop: the energy transition, the location of production in France and the need for energy sobriety. And it is out to publicise this imminent comeback with a campaign taking in the whole of Europe.
The campaign reveals the first iconic features of the future vehicles exterior design, starting with the 5 logo. The logo will be available in a choice of three colours, which will also be found on the production model: yellow, blue and green. Catch a partial glimpse of Renault 5 E-Tech electric in the centre of a gigantic 5, which will be celebrated in a special poster campaign from 1 December 2023.
The largely concealed vehicle is systematically accompanied by a QR code linked to the renault.fr/r5 website. This site reveals a little more about the future vehicle with a series of details illustrated by key words: R5DESIGNED, R5ENERGISED, R5DIGITALISED, R5SOURCEFUL, R5LOCALISED, R5VOLUTION IS BACK. The website also includes details of the special R5 R Pass, for customers wanting to be among the first to order and receive their Renault 5 E-Tech electric on launch.
This ambitious media campaign will be backed up by a TV commercial shown around the world, to keep the buzz going through to the reveal in 2024. Produced by the studio Man VS Machine, the commercial gives viewers a sneak peek of the design of Renault 5 E- Tech electric, as it races around trying to find its way out of a maze. The soundtrack is the world-famous Instant Crush by Daft Punk, icons of the French electro-pop scene, who rarely lend their presence to advertising. The decor of the film turns out to be a gigantic QR code in the centre of the city, providing a link to the online pre-reservation programme, R5 R Pass.
In France, the film will air on TV from 17 December to 7 January in a 30-second format, and in a longer 45-second for greater exposure between 25 and 31 December.!
R5 R Pass, a skip-the-line programme for customers
On 30 November, Renault is rolling out a unique experience for future customers: the R5 R Pass programme. R5 R Pass holders will be able to order the new iconic all-electric vehicle in the Renault network 10 days before orders open to the general public. Customers placing an order during this special period will be among the lucky first to take delivery of their vehicle from autumn 2024, with the ElectriCity plant in Douai, France, giving priority to their order on the production line. Holders of an R5 R Pass will receive a scale model of Renault 5 E- Tech electric after its reveal and will be the first to access content and events around Renault 5.
Available at a cost of 150, the R5 R Pass will be available from www.renault.fr/r5 and in the seven participating countries (France, Germany, Italy, Spain, United Kingdom, Belgium and the Netherlands).
For the comeback of this icon, we wanted to reinvent the traditional vehicle launch. Little by little, were unveiling the design of this retro-futuristic model, with a large-scale communication plan well in advance of the launch. Renault 5 is without a doubt THE ideal vehicle for this approach, since were talking about the rebirth or even the reinvention of a legend, undoubtedly one of the most iconic vehicles in the history of the French automotive industry.
Arnaud Belloni, Global Chief Marketing Officer for the Renault brand
An all-electric pop icon
Just 3.92m long, Renault 5 E-Tech electric is every inch a city car. Ideal for urban driving, this all-electric icon is also at ease outside the city with its 52 kWh battery giving it a range of up to 400 km WLTP. This battery will be the first available when orders open. A second 40 kWh battery will become available at a later date.
Renault 5 E-Tech electric will be the first vehicle built on the new AmpR Small platform (formerly CMF-B EV), designed for true driving pleasure. The multi-link rear suspension, usually found only on vehicles further up the market, contributes to the excellent stability and roadholding.
A range of highly advanced technologies will also be available. Inside the vehicle is reno, Renaults official avatar. This next-generation humanised co-driver will deliver a digital experience that fully immerses users in the world of Renault, for new driving and onboard experiences. Equipped with a bidirectional onboard charger, Renault 5 E-Tech electric will be the first production vehicle to feature V2G (vehicle-to-grid) technology. Supported by Mobilize, V2G technology allows Renault 5 E-Tech electric to supply energy to the grid. It will be available first in France and Germany in 2024 and then in the UK in 2025. This technology will allow Renault 5 E-Tech electric drivers to save money on charging and cut their overall electricity bill, by selling electricity back to the grid.
The entry-level price of Renault 5 E-Tech electric will be around 25,000, on a par with B-segment hybrids. The new vehicle will be unveiled on 26 February next at the Geneva International Motor Show.
VIDEO: R5 is back*
About Renault
Renault, a historic mobility brand and pioneer of electric vehicles in Europe, has always developed innovative vehicles. With the Renaulution strategic plan, Renault has embarked on an ambitious, value-generating transformation moving towards a more competitive, balanced and electrified range. Its ambition is to embody modernity and innovation in technology, energy and mobility services in the automotive industry and beyond.
WEBWIRE – Tuesday, November 21, 2023
A fast-growing business line Open to everybody collectors, connoisseurs, compulsive buyers or just casual browsers the Originals Renault store includes a range of options to help visitors find their favourite products. The Originals website can be accessed via the following link: https://theoriginals-store.renault.com/ The website is ready for the festive season, with enhanced functions, a simplified ordering process, secure payment and international delivery. It is available in six languages (English, French, German, Spanish, Italian and Portuguese) and is able to ship worldwide. In just three years, the website has increased sales by over 300%. Since the beginning of 2023,the Originals Renault store has taken orders from customers from all over the world (almost 50 countries) with an average basket value of 68. The wide range of merchandising includes almost 400 items, ranging from scale models to clothing, childrens toys, skateboards and special collections for specific vehicles or themes, such as tennis or the new rnlt range. All of the products are developed as part of an exclusive collaboration with the brands designers, who see it as a great way to channel their creative energy. Our merchandising business is supporting the brands renewal while also helping us boost our image worldwide. Sales of Originals Renault products are growing at a rapid rate. The products are attractive and of good quality, and they contribute to our value creation strategy” Arnaud Belloni, Chief Marketing Officer Renault Remembering how much you love electric cars Merchandising is a strategic activity that taps into the advertising resources deployed for production vehicles. The online store uses advertising campaigns and adaptations of TV commercials to showcase its new products. The tagline of the TV commercial reproduire chez vous or do try this at home is an invitation to make these stories your own with Renault scale models. The commercial was recently updated to show the electric race track now available to order from the Originals Renault store. Efficient, complementary distribution channels Renault merchandising is available through three distribution channels: New contact points The Originals products are available from the rnlt store at 33 avenue des Champs-Elyses in Paris and at special events such as car shows, as well as from the website. Not many events are able to attract thousands of visitors. In 2022, the Renault store took 100,000 in sales at the Paris Motor Show in just six days, with 4,000 visitors buying at least one Renault product. Thats more than one customer every minute, with an average shopping basket of 27. Bestsellers included scale models, the 4L 60th anniversary hoodie and the Renault 5 T-shirt. Bestsellers from the Originals Renault store website in 2023 The three bestselling products on the website in 2023 are: the R5 Prototype scale model, the Caudron-Renault Rafale wooden aircraft and the new electric race track, which is already proving highly popular. Gift ideas for all ages One of Renaults top Christmas gift suggestions is a 3.80 metre long electric race track with two electric Renault 5 vehicles. An opportunity for players of all ages to go head-to-head: Renault 5 Prototype versus Renault 5 Turbo 3E. The website also offers many other wide gift ideas, including a range of skateboards, leather jackets and cashmere jumpers and, for children, a pedal car, vintage ride-on car or a Renault garage made of wood with a service station and scale models. These timeless classic toys will also bring back great memories for all car aficionados. About Renaulrt Renault, a historic mobility brand and pioneer of electric vehicles in Europe, has always developed innovative vehicles. With the Renaulution strategic plan, Renault has embarked on an ambitious, value-generating transformation moving towards a more competitive, balanced and electrified range. Its ambition is to embody modernity and innovation in technology, energy and mobility services in the automotive industry and beyond.
Boulogne-Billancourt (France), Yokohama (Japan) – WEBWIRE – Wednesday, November 8, 2023
Following the announcements made on February 6, 2023, and July 26, 2023, and after having obtained all required regulatory approvals, the New Alliance Agreement between Renault Group and Nissan comes today into force and replaces the former agreements governing the Alliance (namely, the Restated Alliance Master Agreement, the Alliance Equity Participation Agreement and the Memorandum of Understanding of March 12, 2019). As a result, Renault Group and Nissan now have a cross-shareholding of 15% with lock-up and standstill obligations. Each of the partners is able to exercise the 15% voting rights attached to its own shareholding. The voting rights of Renault Group and Nissan are capped at 15% of the exercisable voting rights, and both companies are able to freely exercise their voting rights within such limit. Renault has transferred 28.4% (out of 43.4%) of Nissan shares into a French trust, where the entrusted shares will be voted neutrally, subject to limited exceptions. Renault Group continues to fully benefit from the economic rights (dividends and proceeds of share sales) from the entrusted Nissan shares until such shares are sold. From now, Renault Group may instruct the trustee to sell the entrusted Nissan shares, but it has no obligation to do so within a specific pre-determined period of time. Renault Group has all flexibility to sell the Nissan shares held in the trust, within a coordinated and orderly process with Nissan, in which Nissan or a designated third party benefits from a right of first offer. No impairment will be recorded in Renault Groups financial statements as a result of the transfer by Renault Group of Nissan shares into the trust. This next chapter of the Alliance will build on the foundations of the long-standing partnership and will maximize value creation for each Alliance member and lays the foundations for a new balanced, fair, and effective governance. The Alliance will continue to identify key projects across markets that aim to deliver win-win, large-scale and actionable benefits. Jean-Dominique Senard, Chairman of the Alliance, said: We are delighted to announce today the effectiveness of the New Alliance agreement signed on at the end of July 2023. This is a very important step for Renault Group, Nissan and Mitsubishi Motors, and lays the foundations for a new fair, long-standing and effective partnership that will create value for each Alliance member and for all our stakeholders. Makoto Uchida, President and CEO, Nissan Motor Co. Ltd., said: Based on this equal footing, Nissan will continue to harness our core competencies and be more agile to explore further growth opportunities that support our business strategy, especially through initiatives aligned to Nissans Ambition 2030 and electrification strategy, while continuing to generate greater value for the wider Alliance. We are convinced of the future prospects that will flow from our rebalanced partnership with Renault Group. “ Luca de Meo, CEO of Renault Group, said: We are now effectively entering this new era of the Alliance with a pragmatic and business-oriented approach. Our joint projects in Europe, Latin America and India will strengthen our partnership and generate hundreds of millions of euros in value for each partner while being mutually beneficial in the field of innovation. We are also very proud to welcome Nissan and Mitsubishi Motors as strong partners in Ampere, our EV and software business, confirming the attractiveness of our assets. Finally, Renault Group will benefit from additional flexibility in its capital allocation policy with the potential monetization of Nissan shares.
– With the newcomers, a total of eleven apps specifically chosen for Renault customers are now available on the openR link multimedia system. WEBWIRE – Thursday, July 20, 2023
Renault adds new apps to the openR link catalogue with four new entertaining features, available to download for free To enhance the experience in vehicles with the openR link infotainment system, four new apps are now available for download free of charge: SongPop for Renault1, Karacal for Renault2, Kabriol2 and Les Incollables for Renault2. Users will find the details on these exclusive Renault amenities in the MY Renault app. We continue to grow our catalogue of onboard apps to constantly treat our customers with more customisation possibilities and advantages. We strive to continuously enhance the experience onboard by developing new partnerships with technology companies that have built sharp expertise in their field. The driver and passengers can enjoy a wide array of fun, interactive entertainment that will make their journey more enjoyable and interesting. Jean-Franois Labal, Head of Digital Partnerships, Renault Group SongPop for Renault, interactive music quiz SongPop for Renault was jointly developed by Renault and videogame creator Gameloft (Vivendi). It is an entertaining, interactive music quiz created specifically for the brands cars. It is also the worlds first game enabling people in the vehicle to play together, using their smartphones. All you have to do is download the SongPop for Renault companion app, which runs on iOS and Android. Then you choose the type of game (solo or multiplayer), music style (from 120,000 song snippets) and game settings on openR link. During the game, the songs play through the cars audio system. In multiplayer mode, passengers play against each other: they listen to 10 snippets lasting 10 seconds each and have to name the songs as quickly as possible. When the vehicle is parked, the driver can play against passengers or solo. Available starting 31 July 2023. Karacal for Renault, to learn about the history of the places around you The world around us is full of stories to tell, and Karacal tells them with geolocated sound bubbles. Thanks to notifications from the onboard app, Karacal pops up with content that will interest listeners. These audio guides and podcasts tell you about the village, neighbourhood or city you are driving through so you dont have to look them up. The fun continues outside, on the mobile app, which was designed to treat users to a seamless experience during their travels. With over 6,000 bubbles (in France), Karacal keeps listeners entertained before, during and after they explore a new spot. Kabriol, the geolocated audio tourist guide for children Kabriol is especially suited for children aged 4 to 11. It tells them 6- to 10-minute stories and shares edutaining trivia titbits that last less than 1 minute. On the road, Kabriols geolocated content sparks childrens curiosity and tells them about places so that they can become more involved in the journey. In History mode, passengers can learn about Frances heritage the fun way, with amusing anecdotes or riddles about the area they are driving through. With Kabriol, children have fun, connect with the outside world and learn about the places around them. Les Incollables for Renault, learning while having fun Renault and Playbac have developed an in-vehicle version of Les Incollables, a well-known quiz game in France. Children can learn and have fun with questions, riddles and charades throughout the journey. These 4 new applications come in addition to the seven existing partner apps, which treat Renault customers to exclusive deals. These include Amazon Music (with a free of charge 6-month* pass to Amazon Music Unlimited) and Easypark (5 off the first time they leave their car at a participating car park). 1 Available for France, UK, German, Italy, Spain About Renault Renault, a historic mobility brand and pioneer of electric vehicles in Europe, has always developed innovative vehicles. With the Renaulution strategic plan, Renault has embarked on an ambitious, value-generating transformation moving towards a more competitive, balanced and electrified range. Its ambition is to embody modernity and innovation in technology, energy and mobility services in the automotive industry and beyond.
WEBWIRE – Friday, January 27, 2023
A NEW AND FULLY ELECTRIC GARAGE The first area, The Originals Renault Garage, will show three fully electric retrofitted models1: the Renault 4, the Renault 5 and a reinvented Twingo making its first-ever public appearance. Renaults design team took the Twingo slogan of vous dinventer la vie qui va avec (create the life that goes with it) to new heights to mark the cars 30th birthday. Their new design is a surprising tribute to the California lowriders of the 1990s. This part of the stand will also feature the R5 Turbo 3E and Suite N4 show cars, as well as an astonishing new breed of show car: Mute the Hot Rod. Based on a 1924 Renault MT, Mute the Hot Rod has an electric power train and a design that draws inspiration from the speed records set at the time and 1940s hot rods2. Presented here in an initial preview version, the finalised show car will be revealed later in the year. 1993-2023: 30YEARS OF THE TWINGO A second area will focus entirely on the Twingo, a model that won over the public by way of its fun colourways and appealing design. The first generation of the Twingo made a real name for itself, with over2.4million sold. To celebrate its 30th birthday, Renault decided to pay homage by presenting the many different faces of the Twingo ranging from its most sophisticated to more conventional versions, as well as sportier editions. One of the firstTwingos from1993 will be on show, as well as the 1995Twingo Lecoq, the 1995Twingo Coupe, the 1996Twingo Benetton and the 2004Twingo. Visitors will discover a total of 11vehicles over a 600m2 space. OTHER EVENTS AT THE RENAULT STAND Following the launch of the Reinvent Twingo campaign,3 Renault is also giving visitors the chance to be the first in the world to try a groundbreaking new creative experience. Participants will be able to combine generative artificial intelligence and their imagination to create brand new versions of the Twingo. In a digital‑to-real transformation, Renault will then bring to life a show car that is directly based on the publics creations. Visitors will also be able to pay a visit to the The Originals Renault Services Corner, which simplifies administrative tasks for collectors who own a Renault vehicle that is over 30years old. The collectors will be able to benefit from in-person advice and bespoke guidance. Lastly, visitors will also be able to treat themselves to the brands product collections a shop, The Originals Renault Store, will present a varied range of items to take home. Practical information The 47thRetromobile trade show will take place from 1to 5February2023 at the Paris Expo Porte de Versailles exhibition centre. The Renault stand will be located in Hall n1, Stand 1F072. Dates and times: Tickets available here 1- Press release to announce a partnership with R-FIT and the sale of retrofit kits in France for the threemodels, published 25/01/2023 About Renault Renault, a historic mobility brand and pioneer of electric vehicles in Europe, has always developed innovative vehicles. With the Renaulution strategic plan, Renault has embarked on an ambitious, value-generating transformation moving towards a more competitive, balanced and electrified range. Its ambition is to embody modernity and innovation in technology, energy and mobility services in the automotive industry and beyond.
The Originals Renault store, a business with a buzz
Renault Group and Nissan announce the completion of their agreements framing the foundations of the new chapter of the Alliance
Renault expands its offer of partner apps
– Renault introduces four new in-car apps: SongPop for Renault1, Karacal for Renault2, Kabriol2 and Les Incollables for Renault2.
2 Available in France
* Renews automatically starting at 9.99/mo. New customers only. Terms apply. Amazon, Amazon Music and all related marks are trademarks of Amazon.com, Inc.Renault set to electrify the 2023 R�tromobile car show and celebrate 30 years of timeless Twingo
Renault will be at the 2023 Rtromobile car show in Paris with a stand paying homage to the brands iconic vehicles. From 1 to 5 February 2023, the brand invites visitors to dive into a timeless universe all while resolutely looking towards the future.
Wednesday 1 February2023: 10am-10pm
Thursday 2February2023: 10am-7pm
Friday 3 February2023: 10am-10pm
Saturday 4February2023: 10am-7pm
Sunday 5February2023: 10am-7pm
2- Motor vehicles with modifications, mostly to the engine, as well as lighter and lower bodywork, usually without wings
3- Press release to announce a world first the Reinvent Twingo campaign, combining artificial and human intelligence, published 20/01/2023Ads
