Reebok and Cardi B to Release Final Footwear and Apparel Collection

Dec 3, 2022 | Business

Reebok x Cardi B’s Farewell Collection, ‘Let Me Be…Next Level Energy’ Part Two, Features Exaggerated, Bold and Energy-Filled Pieces and is Available Now


BOSTON – WEBWIRE –



Today, Reebok and Cardi B reveal and launch the second part of the crystal and energy inspired ‘Let Me Be…Next Level Energy’ collection. This drop marks the final installment to this collection that first debuted earlier this year and represents the concluding release between Reebok and Cardi B’s multi-year collaboration.



“We’re so grateful for our partnership with Cardi over the years. Having the opportunity to collaborate with someone as passionate, iconic and talented as her is an unmatched experience and will certainly leave a lasting impact on the brand,” said Todd Krinsky, CEO at Reebok. “Since 2018, we have proudly pushed boundaries together, with an emphasis on inclusivity and self-expression, and this final collection really exemplifies and celebrates that.”



The final collection features an expanded color palette that reflects some of the most vibrant, energizing crystals on Earth and continues to bring those crystals to life through an array of textures and materials. This second installation sees the return of the Club C Cardi V2 ($120), an asymmetrical, exaggerated iteration of the original Club C Cardi, in blue slate, core black, emerald, mars red, and modern beige. Part two of the capsule also brings back the Cardi Slide ($75), an homage to Cardi’s love of slides, from the first part of the ‘Let Me Be…Next Level Energy’ collection in blue slate, core black, and mars red.



Reebok x Cardi B ‘Let Me Be…Next Level Energy’ part two also refreshes some of the most stunning apparel pieces that were introduced earlier this season. Returning pieces in new colorways include the Cardi B Bodysuit ($55) in black, Cardi B Woven Jacket ($85) in modern beige and white, Cardi B Woven Pant ($70) in modern beige, and Cardi B Legging Short ($50) in modern beige.



New to this collection is the Cardi B Jumpsuit ($75) – a long sleeve full mesh catsuit with an all over, eye-catching print. The showstopping piece was designed with even the finest details in mind including a high neck collar, invisible zipper on the back for easy on/off, thumbholes, and the iconic Reebok vector logo on the front thigh.



“For my final collection with Reebok I had to make sure we brought it to the next level. I needed every piece from the slides to the jumpsuit to be as big, bold, and fun as we could make them,” said Cardi B.



The second part of the Reebok x Cardi B ‘Let Me Be…Next Level Energy’ collection is now available for purchase on Reebok.com/cardi_b and FootLocker.com. The Club C Cardi V2 in emerald will be available exclusively on Reebok.com/cardi_b.



Designed with all bodies in mind, the apparel in the ‘Let Me Be…Next Level Energy’ collection will be available women’s sizes ranging from 2XS to 4X.



For more information on Reebok and Cardi B’s new collection, please visit Reebok.com/cardi_b.

Reebok and Warner Bros. Discovery Global Consumer Products Invite you to Choose Between Good and Evil with All−New DC x Reebok Collection

Nov 19, 2022 | Business


BOSTON – WEBWIRE –



Today Reebok and Warner Bros. Discovery Global Consumer Products (WBDGCP) announced a full-family footwear and apparel collection inspired by iconic DC characters. The line is a show-stopping mashup of Reebok’s most popular product and DC’s legendary Super Heroes and Super-Villains. The DC x Reebok Collection will be available on Reebok.com/us/dc and retailers including Finish Line, Hibbett Sports and Amazon beginning December 2nd.


DC fans are invited to choose their side of the battle between good and evil with a range of lifestyle and performance super sneakers. Characters featured throughout the collection include Superman, Batman, Wonder Woman, Lex Luthor, The Joker and Harley Quinn. In addition to drawing visual inspiration from these characters, each piece of footwear is crafted utilizing materials that are representative of the instantly recognizable supersuits each individual wears.


Additional details regarding the inspiration of each footwear silhouette include:

  • Shaq Attaq (HQ4587, $180) – One of the biggest superheroes of all time takes over Reebok’s larger than life sneaker, the Shaq Attaq. Inspired by the Man of Steel himself, this version of the shoe pays homage to some of Superman’s most crucial superpowers from the translucent hardware on the shoe that references his x-ray vision to the ice outsole signifying his cold breath. Available in unisex sizing from 5.5 – 13. There is also a Classic Leather inspired by Superman available in kids sizing.

  • LX2200 (HQ4584, $110) – The reflective Bat emblem on the tongue of this LX2200 instantly gives away the Batman inspiration of this refreshed Reebok OG running silhouette. The sneaker embodies Batman’s impressive batsuit through several details including the foam molded synthetics and debossing on the upper which represent the batsuit’s molded and distressed armor, respectively. Available in unisex sizing from 2.5 – 12.

  • Club C 85 (HQ4573, $110) – The Joker brings chaos to the Club C 85 from the inside of the shoe which is covered with graphics referencing his ear-piercing laughter to the tear away pieces of fabric on the upper that represent the many devious layers to his personality. To further allow the wearer to exemplify The Joker’s personality, the tongue features a hidden joker that can be removed and used as their calling card. Available in unisex sizing from 2.5 – 12.

  • Nano X2 (HQ4585, $150) – Wonder Woman’s impressive armor dictates the design of this version of Reebok’s most versatile training shoe yet, the Nano X2. The upper of the shoes incorporates a reflective light creating a similar effect to Wonder Woman’s deflecting bracelets and the rest of her suit’s legendary construction is noted on various leather and metal accents. The wearer is gifted with an extra set of reflective laces that are emblematic of Wonder Woman’s signature lasso of truth. Available in unisex sizing 4 – 13.

  • Freestyle Hi (HQ4572, $100) – The formidable Harley Quinn inspires one of Reebok’s most iconic female silhouettes, the Freestyle Hi. The upper includes graphics that reference a range of her accessories from her legendary mallet to her roller skates. Bleeding from the heel to the white upper is a deep blue, very similar to the design of her favorite shirt. Available in women’s sizing 2.5 – 8.5.

  • Workout Plus (HQ4575, $100) – This glow-in-the-dark version of the Workout Plus brings Lex Luthor’s toxic kryptonite suit to sneakers. From the glowing outsole to the cracked, glow in the dark edges on the upper the shoe is sure to make the wearer feel invincible. The silhouette is finished off with a ring lace dubrae that mimics Lex’s powerful green kryptonite ring. Available in unisex sizing 2 – 14.

Paired with the footwear is a line of unisex apparel featuring a collection of graphic t-shirts and hoodies. Each piece incorporates iconic logos from the world of DC and highlights the good vs. evil theme present throughout the collection.


About DC 


DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels. DC’s creative work entertains audiences of every generation around the world with DC’s stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service. Learn more at DC.com.


About Warner Bros. Discovery Global Consumer Products


Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

Reebok Drops a Special Edition Ghost Smasher to Celebrate the Home Entertainment Release of Ghostbusters: Afterlife

Mar 9, 2022 | Business

BOSTON – WEBWIRE –



In celebration of the digital debut on January 4th  and 4K Ultra HD™, Blu-ray™ and DVD debut of Ghostbusters: Afterlife on February 1st, Reebok, in collaboration with Sony Pictures Consumer Products, announces the release of a special edition Ghost Smasher (Ectoplasm). This launch follows two Reebok x Ghostbusters collections, the first of which was unveiled in late 2020 and the second of which dropped in late 2021.


In parallel with the discoveries made in Ghostbusters: Afterlife, Reebok and Sony Pictures Consumer Products uncovered a variant to the original Ghost Smasher, which was part of the first 2020 collection. The “Ectoplasm” version (GX1648) of the Ghost Smasher features a glow in the dark iteration of the detachable proton pack, glow in the dark tongue detailing and a more distressed treatment on the upper. Similarly to the first Ghost Smasher, named after the film’s original title before it was officially released as Ghostbusters, the Ghost Smasher (Ectoplasm) reflects a 1980s lab design look.


The new iteration of the Ghost Smasher will ship in repurposed OG Pump packaging from the ‘80s, as did the first version of the silhouette. On the box “Less talk… …more busting” is written over the classic Reebok logo while “This is how it ends” nods to the ominous Ghostbusters theme.


The Ghost Smasher (Ectoplasm) will be available exclusively for Reebok UNLOCKED members on www.reebok.com/ghostbusters in unisex sizing beginning March 16th at 10am EST for $200.


About Sony Pictures Consumer Products


Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html

Reebok & Warner Bros. Consumer Products announce two-part, Reebok x Looney Tunes capsule collection fit for every celebration

Jan 20, 2022 | Business

BOSTON – WEBWIRE –



Reebok and Warner Bros. Consumer Products (WBCP) today announced a two-part Reebok x Looney Tunes footwear and apparel collaboration to kick off the new year. Marking the fifth collaboration between Reebok and WBCP, the Reebok x Looney Tunes collection is a perfect harmony of Looney Tunes’ fun and frenetic characters and Reebok’s bold, unapologetic and exaggerated nature. Both capsules in the line allow the wearer to embody the bold, energetic spirit the two brands possess by unleashing their inner party animal.


The first capsule reveals a limited selection of footwear and apparel timed to one of the biggest celebrations of the year, Lunar New Year. Each footwear silhouette is inspired by either a beloved Looney Tunes character or the action-packed graphics featured in the animated world of Looney Tunes. Each product will be shipped in a custom shoe box. Below are highlights of the product featured in the initial capsule:

  • Classic Leather Legacy AZ ($95, GW4301) – This ‘80s-inspired silhouette gets a makeover from the world’s most “wascally wabbit.” The grey and pink Classic Leather Legacy AZ pays homage to Bugs Bunny through the hairy suede materials and springy details that help the wearer bounce around like the trickster bunny. Available in unisex sizing.
  • Royal Techque T ($75, GW4306) – Inspired by Wile E. Coyote and his passion for dynamite, these Reebok shoes are guaranteed to help the wearer have a BLAST! The sneaker features a Wile E. Coyote patch on the tongue as well as various references to his explosive nature including a rocket and “BOOM!” graphic on the back heel tabs. Available in men’s sizing.
  • Apparel ($35-$65) – The first part of the apparel collection features a selection of unisex crewnecks and t-shirts in sizes 2XS-2XL. Both the crewnecks and t-shirts rep signature Looney Tunes graphics and characters to help you celebrate any moment all year long. Available in adult sizing.


The above pieces from the Reebok x Looney Tunes Collection are now available in China on Reebok.com. The remainder of the collection will be revealed Spring 2022 with the global launch of a second capsule, alongside the global rollout of the collection’s first capsule.

The Reebok Collective collaborates with Upcycler Justin Mensinger to launch a meaningful mental health initiative, “Pieces of Us” capsule collection

Dec 16, 2021 | Business



The Reebok Collective, a group organized by Reebok to create an inclusive community of acceptance and belonging, has partnered with decorated upcycle designer Justin Mensinger to advocate for mental health awareness with their “Pieces of Us” limited-edition sweatshirt collection.  Mensinger, winner of a hit fashion and streetwear design series, created six one-of-a-kind eco-conscious designs that highlight mental health messages and feature repurposed patchwork pieces from the closets of the Reebok Collective’s very own members including Broderick Hunter, Lazarus Lynch, Richie Shazam, Amrit Sidhu, Maxwell Pearce, and Kendra Oyesana. The six sweatshirts will be auctioned off on the world’s leading impact marketplace, Charitybuzz, in January with all proceeds going to Reebok’s non-profit partner BOKS, an organization that aims to instill positive physical and mental health practices into every child’s daily routine.  The holidays can be a rather emotional time for all and, through this initiative, Reebok looks to further its mission to provide inspiration and mental health support to underserved communities.


“The Reebok Collective was created to celebrate the stories of individuals who champion and advocate for various causes and platforms. One common denominator that unites this group is our belief in the importance of individuality and mental health,” said Nicole Adriance, Director, US Brand Activation, Reebok.  “We’re so proud to bring this group and Justin Mensinger together to create an incredibly unique collection that advocates for a topic we all feel passionate about.”


“I wanted the pieces in this collection to tie together cohesively but also have their own unique look and feel. Each piece of clothing that previously held someone’s energy and style came together to create a new story and new garment that someone else can enjoy,” said Justin Mensinger.  “With the inspirational quotes gathered from our Reebok Collective members I was able to add messages that are universal reminders to each of us. I can’t wait for the world to see this collection.”


To launch this collection, the Reebok Collective created a video piece where viewers will be able to watch the unique process the Reebok Collective and Mensinger took to create each striking “Pieces of Us” bespoke item behind-the-scenes.  The short film will also feature the members of The Reebok Collective who will look to discuss how they believe clothing to be a portal for expression and stress relief.  The quilted-together nature of Mensinger’s garments are more than just a symbol of the collective’s own closets but also a shared statement that speaks to the importance of movement and well-being.


Truly unique in both concept and execution, Mensinger’s garments are original pieces of art. While entirely online, the bidding process will work as usual, with the highest bidder claiming the prize and all proceeds raised from the auction going directly to BOKS, along with an additional monetary donation from Reebok to support the BOKS community.


“BOKS was founded on science that shows how big an impact our physical health has on our mental health,” said Kathleen Tullie, founder and executive director of BOKS. “Kids today have had a uniquely challenging experience and we continue to see a rise in mental health issues due to the pandemic. If just one kid who is struggling uses BOKS to improve their overall mental and physical wellbeing we’ve done our job. Partnerships like this allow BOKS to reach more kids across the globe, and for that, we are extremely grateful.”


Be sure to check out the “Pieces of Us” capsule auction on Charitybuzz in January. For more information on the collection, visit https://www.reebok.com/us/blog.