Reebok Drops a Special Edition Ghost Smasher to Celebrate the Home Entertainment Release of Ghostbusters: Afterlife

Mar 9, 2022 | Business

BOSTON – WEBWIRE –



In celebration of the digital debut on January 4th  and 4K Ultra HD™, Blu-ray™ and DVD debut of Ghostbusters: Afterlife on February 1st, Reebok, in collaboration with Sony Pictures Consumer Products, announces the release of a special edition Ghost Smasher (Ectoplasm). This launch follows two Reebok x Ghostbusters collections, the first of which was unveiled in late 2020 and the second of which dropped in late 2021.


In parallel with the discoveries made in Ghostbusters: Afterlife, Reebok and Sony Pictures Consumer Products uncovered a variant to the original Ghost Smasher, which was part of the first 2020 collection. The “Ectoplasm” version (GX1648) of the Ghost Smasher features a glow in the dark iteration of the detachable proton pack, glow in the dark tongue detailing and a more distressed treatment on the upper. Similarly to the first Ghost Smasher, named after the film’s original title before it was officially released as Ghostbusters, the Ghost Smasher (Ectoplasm) reflects a 1980s lab design look.


The new iteration of the Ghost Smasher will ship in repurposed OG Pump packaging from the ‘80s, as did the first version of the silhouette. On the box “Less talk… …more busting” is written over the classic Reebok logo while “This is how it ends” nods to the ominous Ghostbusters theme.


The Ghost Smasher (Ectoplasm) will be available exclusively for Reebok UNLOCKED members on www.reebok.com/ghostbusters in unisex sizing beginning March 16th at 10am EST for $200.


About Sony Pictures Consumer Products


Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html

Reebok & Warner Bros. Consumer Products announce two-part, Reebok x Looney Tunes capsule collection fit for every celebration

Jan 20, 2022 | Business

BOSTON – WEBWIRE –



Reebok and Warner Bros. Consumer Products (WBCP) today announced a two-part Reebok x Looney Tunes footwear and apparel collaboration to kick off the new year. Marking the fifth collaboration between Reebok and WBCP, the Reebok x Looney Tunes collection is a perfect harmony of Looney Tunes’ fun and frenetic characters and Reebok’s bold, unapologetic and exaggerated nature. Both capsules in the line allow the wearer to embody the bold, energetic spirit the two brands possess by unleashing their inner party animal.


The first capsule reveals a limited selection of footwear and apparel timed to one of the biggest celebrations of the year, Lunar New Year. Each footwear silhouette is inspired by either a beloved Looney Tunes character or the action-packed graphics featured in the animated world of Looney Tunes. Each product will be shipped in a custom shoe box. Below are highlights of the product featured in the initial capsule:

  • Classic Leather Legacy AZ ($95, GW4301) – This ‘80s-inspired silhouette gets a makeover from the world’s most “wascally wabbit.” The grey and pink Classic Leather Legacy AZ pays homage to Bugs Bunny through the hairy suede materials and springy details that help the wearer bounce around like the trickster bunny. Available in unisex sizing.
  • Royal Techque T ($75, GW4306) – Inspired by Wile E. Coyote and his passion for dynamite, these Reebok shoes are guaranteed to help the wearer have a BLAST! The sneaker features a Wile E. Coyote patch on the tongue as well as various references to his explosive nature including a rocket and “BOOM!” graphic on the back heel tabs. Available in men’s sizing.
  • Apparel ($35-$65) – The first part of the apparel collection features a selection of unisex crewnecks and t-shirts in sizes 2XS-2XL. Both the crewnecks and t-shirts rep signature Looney Tunes graphics and characters to help you celebrate any moment all year long. Available in adult sizing.


The above pieces from the Reebok x Looney Tunes Collection are now available in China on Reebok.com. The remainder of the collection will be revealed Spring 2022 with the global launch of a second capsule, alongside the global rollout of the collection’s first capsule.

The Reebok Collective collaborates with Upcycler Justin Mensinger to launch a meaningful mental health initiative, “Pieces of Us” capsule collection

Dec 16, 2021 | Business



The Reebok Collective, a group organized by Reebok to create an inclusive community of acceptance and belonging, has partnered with decorated upcycle designer Justin Mensinger to advocate for mental health awareness with their “Pieces of Us” limited-edition sweatshirt collection.  Mensinger, winner of a hit fashion and streetwear design series, created six one-of-a-kind eco-conscious designs that highlight mental health messages and feature repurposed patchwork pieces from the closets of the Reebok Collective’s very own members including Broderick Hunter, Lazarus Lynch, Richie Shazam, Amrit Sidhu, Maxwell Pearce, and Kendra Oyesana. The six sweatshirts will be auctioned off on the world’s leading impact marketplace, Charitybuzz, in January with all proceeds going to Reebok’s non-profit partner BOKS, an organization that aims to instill positive physical and mental health practices into every child’s daily routine.  The holidays can be a rather emotional time for all and, through this initiative, Reebok looks to further its mission to provide inspiration and mental health support to underserved communities.


“The Reebok Collective was created to celebrate the stories of individuals who champion and advocate for various causes and platforms. One common denominator that unites this group is our belief in the importance of individuality and mental health,” said Nicole Adriance, Director, US Brand Activation, Reebok.  “We’re so proud to bring this group and Justin Mensinger together to create an incredibly unique collection that advocates for a topic we all feel passionate about.”


“I wanted the pieces in this collection to tie together cohesively but also have their own unique look and feel. Each piece of clothing that previously held someone’s energy and style came together to create a new story and new garment that someone else can enjoy,” said Justin Mensinger.  “With the inspirational quotes gathered from our Reebok Collective members I was able to add messages that are universal reminders to each of us. I can’t wait for the world to see this collection.”


To launch this collection, the Reebok Collective created a video piece where viewers will be able to watch the unique process the Reebok Collective and Mensinger took to create each striking “Pieces of Us” bespoke item behind-the-scenes.  The short film will also feature the members of The Reebok Collective who will look to discuss how they believe clothing to be a portal for expression and stress relief.  The quilted-together nature of Mensinger’s garments are more than just a symbol of the collective’s own closets but also a shared statement that speaks to the importance of movement and well-being.


Truly unique in both concept and execution, Mensinger’s garments are original pieces of art. While entirely online, the bidding process will work as usual, with the highest bidder claiming the prize and all proceeds raised from the auction going directly to BOKS, along with an additional monetary donation from Reebok to support the BOKS community.


“BOKS was founded on science that shows how big an impact our physical health has on our mental health,” said Kathleen Tullie, founder and executive director of BOKS. “Kids today have had a uniquely challenging experience and we continue to see a rise in mental health issues due to the pandemic. If just one kid who is struggling uses BOKS to improve their overall mental and physical wellbeing we’ve done our job. Partnerships like this allow BOKS to reach more kids across the globe, and for that, we are extremely grateful.”


Be sure to check out the “Pieces of Us” capsule auction on Charitybuzz in January. For more information on the collection, visit https://www.reebok.com/us/blog.

Reebok Reveals New Classic Leather Legacy AZ Silhouette

Aug 20, 2021 | Business

Today, Reebok unveils the new Classic Leather Legacy AZ, a silhouette inspired by the archival AZTEC II. The Classic Leather Legacy AZ is a re-imagined take on Reebok’s Classic Leather Legacy, featuring contemporary shapes and materials with a retro design ethos.

The brand leveraged the AZTEC II’s original design as a blueprint for creating the new Classic Leather Legacy AZ. To modernize the silhouette, Reebok incorporated angular design lines, a midsole shelf, and a modernized bottom, reflecting a fast, futuristic design cue. Additionally, the Classic Leather Legacy AZ incorporates the return of a back heel clip, a detail that Reebok often incorporated into its shoes in the past and for this model, has been exaggerated to appeal to today’s consumer.

The Classic Leather Legacy AZ ($85) will be available in several bold new colorways including Chalk/Seaport Teal/Alabaster and Pure Grey/Chalk/Frost Berry starting August 19 at Reebok.com and select retailers. Select colorways are currently available on Reebok.com for Reebok UNLOCKED members.