Marfrig, the global leader in the production of hamburgers and one of the largest beef companies in the world, is preparing a new advertising campaign for Bassi starring Turkish chef Nusret Gökçe, better known as Salt Bae. The guest, the companys global ambassador and one of the worlds leading meat specialists, arrived in the country on September 1st and participated in the recordings for two days.
The chef stayed at a farm in Porto Feliz, São Paulo, where he recorded the advertising pieces for Marfrig, complying with all the protection protocols required in relation to covid-19. The action is part of the digital series called Salt Father, which is inspired by classic scenes from the trilogy that Salt Bae loves: The Godfather – The Godfather”, in English. The new episodes should be released in 2021.
Its always a great opportunity to work with chef Salt Bae. His unique way of preparing and serving meat conquers palates around the world and with us it was no different. We are going to bring a very special campaign, rich in details and that will please fans of a good cut, says Leonardo Pereira, Marketing Director at Marfrig.
This is the second time that the Turkish chef comes to Brazil. In 2020, Salt Bae was in the country – also invited by Marfrig – and recorded two advertising videos for the company, in addition to visiting the Várzea Grande unit, in Mato Grosso.
With more than 37 million followers on social media, Salt Bae has become a celebrity for his unique way of salting the cuts and for receiving in his restaurants names like Neymar, Messi, Al Pacino, Leonardo DiCaprio and Madonna. The chef has been Marfrigs global ambassador, since 2020, for the brands Bassi, Bassi Angus, Montana and Montana Steakhouse.
Sonorous Records Inc. has released two albums from the Cross Jordan Singers, from original recordings
By: Sonorous Records Inc.
Cross Jordan Singers
WELLAND, Ontario – June 17, 2021 – PRLog — Sonorous Records Inc. is pleased to announce the release of two albums by the Cross Jordan Singers. “Twenty five tracks in total, digitally enhanced from original recordings” stated Ivan Cavric label manager. The two albums are titled:
Won’t It Be Grand
Let The Church Roll On
“These tracks were part of our HOB catalogue, many are previously unreleased. This is more than music, it is history” states Cavric.
From the Golden Era of Gospel groups, The Cross Jordan Singers of Nashville, TN. was established in 1952 under the leadership of Jimmy Milligan and Rev. Edward Presely. Started with six male voices who have thrilled people nationally with their special ways of communicating ideas, experience and emotions contained in gospel material.
Sonorous Records is an Independent record label. Offering full service benefits in partnership with Ingrooves Music Group and UMG. Owner of the venerable HOB (House of Beauty) catalogue featuring recordings of James Cleveland, Shirley Caesar and other great gospel artists. Established in 2011, we work with established artists as well as rising independent artists in all genres seeking to break into the major scene.
Leon Fuat Berhad (“Leon Fuat”), a manufacturer and trader of steel products, specialising in rolled long and flat products, today announced that the Group recorded a 3,297.0% rise in profit after tax (“PAT”) to RM36.11 million for the quarter ended 31 March 2021 (“1Q 2021”) compared to the RM1.06 million registered in the same quarter of the previous financial year.
|Calvin Ooi Shang How, Executive Director of Leon Fuat
Improved Revenue and Profit Margins
The gross profit recorded a 296.0% increase to RM53.34 million for 1Q2021 compared to the RM13.47 million in gross profit for the corresponding quarter of the previous financial year due to the 9.4 percentage points rise in gross profit margin for trading of steel products to 22.2% while gross profit margin for processing and/or manufacturing (collectively referred to as “processing”) of steel products increased by 16.4 percentage points to 26.8%.
Overall revenue increased by 76.2% to RM211.48 million in 1Q2021 compared to the RM120.04 million in the corresponding quarter of the previous financial year. On a segmental basis, revenue from trading of steel products increased by 87.5% to RM74.29 million for the quarter under review while revenue from processing of steel products increased by 70.7% to RM137.11 million. The trading segment share of revenue contribution stood at 35.1% in the quarter under review while the processing segment’s share of revenue contribution stood at 64.8%.
Rising Steel Prices Worldwide Due To Global Demand
Calvin Ooi Shang How, Executive Director of Leon Fuat said: “We are pleased to be able to achieve such favourable result this quarter. Steel prices have been advancing worldwide since the second half of 2020 on the expectations of an improving global economic outlook. There is a global steel boom underscored by strong demand with prices rising to a multi-year high. Nevertheless, while steel prices show no sign of coming off anytime soon, we are cautious, both for the outlook on prices and the economy as the COVID-19 pandemic shows no sign of abating.”
“Given the uncertainties surrounding the pandemic, much will continue to depend on how well key economies around the world can recover and the effect this will have on steel demand and prices. Volatile commodity and crude oil prices will continue to have an impact on the ringgit, with these factors affecting the profitability of our steel products given that most of these products are sourced from overseas. We aim to strive for sustainable growth and will continue to monitor steel prices as well as related foreign currencies and will take proactive measures including negotiating forward contracts, prudent inventory management and cost-management to mitigate any negative impact.”
“We have and will continue to actively address all concerns relating to COVID-19 in regards to our employees and the business operations. This is on top of adhering to all MCO regulations and other standard operating procedures from the National Security Council. The Group has in place emergency response teams (“ERT”) in three of its subsidiaries and is considering a group-wide ERT.”
Leon Fuat recently completed a private placement exercise where funds raised will be invested into business expansion and purchase of new machineries to meet customer’s orders. As of today, Leon Fuat’s share price closed at RM1.06 with a market capitalisation of RM361.46 million.
Please contact below for more information:
Tel: +60 12-318 5410
Topic: Press release summary
Freight figures continue to maintain the high momentum in terms of earnings and loading in the month of April 2021 for Indian Railways.
Railways recorded more than 10% increase in Freight loading as compared to normal year of 2019-20. Previous best April was 101.04 MT in April 2019.
On mission mode, Indian Railways’ Freight loading for the month of April 2021 was 111.47 million tonnes which includes 51.87 million tonnes of Coal, 14.83 million tonnes of Iron Ore, 3.47 million tonnes of Foodgrains, 2.53 million tonnes of Fertilizers, 3.58 million tonnes of Mineral Oil, 7.1 million tonnes of Cement (excluding clinker) and 4.88 million tonnes of Clinker.
In the month of April 2021, Indian Railways earned Rs. 11163.93 crores from freight loading.
It is worth mentioning that a number of concessions/ discounts are also being given in Indian Railways to make Railways Freight movement very attractive.
It may be noted that improvements in freight movements will be institutionalized and incorporated in the upcoming zero based time table.
Covid 19 has been used by Indian Railways an opportunity to improve all round efficiencies and performances.
(Release ID: 1715418)
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