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EloQ Communications introduces Youtube channel featuring in-depth PR and marketing content

Ho Chi Minh, VIETNAM — EloQ Communications, a leading PR and marketing agency in Vietnam, officially releases its Youtube channel, featuring the latest trends and best practices of the marcom industry. The channel will share insights from EloQ’s dedicated team of industry experts under eye-catching video format.

Following the latest digitalization trends, EloQ Communications now launches a Youtube channel to share corporate news and professional knowledge through video content to help the community and people interested in PR and marketing can access global know-how with ease. The information and insights featured on EloQ Communications’ Youtube channel are excerpts from latest research findings and modern applications of international standards, modified to fit with Vietnam’s local situation.

“Our aims are always sustainable development, commitment to leverage service standards and change the prejudice on the PR and marketing industry in Vietnam. We have strived non-stop to update new methods and knowledge to implement campaigns in Vietnam and the Southeast Asia region. We believe that this new Youtube channel will help the community get a clearer understanding of PR and marketing activities, as well as EloQ Communications’ devotion and dedication in our work,” said Dr. Clāra Ly-Le, Managing Director of EloQ Communications.

EloQ Communications’ official Youtube channel can be assessed at: https://www.youtube.com/channel/UCYOPYGaGGI0sdKVWPJa0L2A

Besides Youtube, the audience can refer to EloQ’s Blog for more in-depth articles on the communications industry. With its bilingual English-Vietnamese content, EloQ’s Blog attracts an international readership with thousands of views per day.

As a member of the Public Relations and Communications Association Southeast Asia (PRCA SEA), the GlobalCom Public Relations Network (GCPR) and Public Relations Network (PRN), EloQ has continued to prove their ability in coordinating and providing support for a diversified clientele on a regional scale. To date, the agency has been working with overseas companies doing business in Vietnam, including such diverse clients from more than 30 cities and regions, including companies in the Fortune 500 list, multinational and local entities.

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About EloQ Communications

EloQ Communications is an independent communications agency that acts as the eyes, ears, and voice of its clients in the Vietnamese market. Combining local expertise with a global perspective, EloQ works with foreign and Vietnamese companies of all sizes and industries to enhance their images and extend their reach in the Vietnamese market.  

EloQ offers a range of marketing services, including PR, social marketing, digital marketing, influencer marketing, business and product branding, crisis communication, integrated strategic planning, and event planning.  The agency values modernity, transparency, and flexibility, above all.

For more information about EloQ and its services, please visit www.eloqasia.com

Both PR and Advertising play different roles, but the publicity of both is valuable- PR24x7.com

Advertising is a paid space, helps a brand to introduce its products and services to the target audience, attract and influence them so that they become customers. Whereas Public Relations is a practice of creative communication. The results of Public relations can be earned through pitching and providing promotional information in the form of Press Release to media.

On the question like which has more reach; Advertising or PR? The founder of PR24x7.com, Mr. Atul Malikram says that, if you put an ad in a newspaper or magazine which has 10000 subscribers, you get only 10000 impressions, and many of them forget it soon as it is just an ad. On the other hand, you can send a press release to many newspapers, portals, magazines, radio, blogs, TV stations. Target audiences won’t deny a useful story. They share it with others too if they find it worthy.

You can’t create a buzz with advertising but with PR all you want is to create a buzz. Many Advertisements fail to convince the audience. But the audience never questions a journalist. They appreciate his little words and finds it more worthy and convincing than a full-page advertisement. They often search for a journalist’s reviews about a product or service before buying it. In other words, advertising has less credibility than the news gained by the practice of PR. As the audience knows that advertisements are bought by someone to sell his products and services.

Many businesses have a misconception about advertising and PR. They believe both terms are the same. They feel advertising is not necessary if they resort to PR or vice versa. However, one needs to understand that PR and advertising have a completely different role for one’s business and should know to utilize the best of both worlds.