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V-Nova announces the completion of MPEG-5 LCEVC standard

• MPEG-5 Part 2 LCEVC (Low Complexity Enhancement Video Coding) achieves ISO FDIS standard status (ISO 23094-2)
• Independently validated to deliver higher quality at up to 40% lower bitrates, LCEVC enhances the compression & computational efficiency of any codec on any device
• LCEVC is already being trialled by a number of companies spanning many industry verticals where high-quality, low-latency video is core to business success

V-Nova, a leading provider of video compression solutions, today announces a milestone achievement in MPEG-5 Part 2 LCEVC (Low Complexity Enhancement Video Coding) being promoted to MPEG/ISO final draft international standard. V-Nova co-chaired the standard’s development and contributed to the foundational technology upon which it is built.

MPEG-5 Part 2 LCEVC is the first internationally accredited enhancement standard for any existing and future video compression scheme. It enhances the compression performance of any base video codec (e.g., AVC, HEVC, AV1, EVC or VVC) and offers improved picture quality at up to 40% lower bitrates for both live and VoD delivery. Additionally, it provides a 2-4x improvement in encoding computational efficiency. LCEVC enables greener and more cost-effective video delivery workflows whilst maintaining compatibility with the device ecosystem of the enhanced codec. It empowers services to improve quality-of-experience for viewers without having to duplicate workflows or wait for device replacement cycles.

Guido Meardi, CEO and co-founder at V-Nova, says, “We are extremely proud to have contributed to this innovative standard, as part of such a successful collaboration with industry leaders. LCEVC is poised to immediately deliver a step-change in usage and profitability to a host of existing services. The standard has broad applicability, we are already seeing great traction and are committed to ensuring rapid adoption.”

In live sports delivery when serving millions of concurrent streams to all kinds of devices, LCEVC provides greater reliability, reducing buffering events and increasing quality. It also helps to minimize latency, facilitating new business models such as betting and other real-time interactivity applications.

Luis Vicente, Group CEO Eleven Sports; “As a leading global sports and e-sports media destination, we are extremely excited by the game-changing opportunities presented by MPEG-5 LCEVC. It will change the world of sports, media & entertainment video delivery, providing a better service at a substantially lower cost. I am also convinced that it will play an important role in our journey towards zero latency. We are definitely looking to become an early adopter.”

Hyper-scale operators like social media and e-sports platforms are also looking at LCEVC as a key tool to drive enhanced user experiences through higher-quality and faster stream start-up whilst also reducing per user costs.

Karam Malhotra, Global VP Revenues and Growth and CEO India, SHAREit; “As one of the world’s largest social networks, LCEVC provides us with the opportunity to drive growth and profitability, by increasing user engagement while reducing operating costs.”

LCEVC is enabling urgently required advances in video conferencing. These include remote surgery and training in the medical domain with higher-resolution video over the same bandwidth connection.

Dr Nadine Hachach-Haram, CEO/Founder of Proximie; “When you’re dealing with someone’s health like we do at Proximie, the quality and reliability of the video link is not an add-on, its paramount. MPEG-5 LCEVC can enable us to deliver global access to healthcare in a reliable, effective and cost-efficient way.”

For global broadcasting services, LCEVC is enabling a speedy, seamless and cost-effective upgrade to higher picture quality across all devices regardless of bandwidth.

Fathi Albatie, Broadcast Services Lead at Al Jazeera Media Network says; “LCEVC will become a cornerstone of video content distribution thanks to its compatibility with all baseline codecs (H.264, HEVC, AV1 etc.). I can see LCEVC shaking up the streaming business immediately.”

The ecosystem of LCEVC support is also building rapidly amongst a number of key industry vendors.

Thomas Kramer, VP Product at MainConcept, “We’ve evaluated LCEVC-enhancement with our AVC and HEVC encoders and have been very impressed by the results particularly for important new use cases like 8k delivery. LCEVC is the very definition of a future-proof technology by virtue of working with both existing and future codecs, and we look forward to further exploring its integration across our codec line-up.”

For more information, please contact info@v-nova.com

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About V-Nova
V-Nova, a London based IP and software company, is dedicated to improving data compression by building a vast portfolio of innovative technologies based on the game-changing use of AI and parallel processing for data, video, imaging, point cloud compression, with applications across several verticals.

This is achieved through deep-science R&D (300+ international patents) and the development of products that test, prove and continuously enhance the technology portfolio.

V-Nova LCEVC is the industry’s first highly optimized library for encoding and decoding enhanced video streams with MPEG-5 Part 2, Low-Complexity Enhancement Video Coding (LCEVC). V-Nova VC-6 is a high-performance AI-powered software library for SMPTE VC-6 (ST-2117) which is used primarily for professional production workflows and imaging applications.

V-Nova has developed multiple award-winning software products to kickstart the ecosystems for its technologies and allow their immediate deployment, addressing use cases in TV, media, entertainment, social networks, eCommerce, ad-tech, security, aerospace, defence, automotive and gaming.
V-Nova’s business model is to monetize its technologies through software licensing, IP royalties and product sales.

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Page Melia PR
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Email: becky@pagemelia.com

Vijay Bute is Ruling The OTT World

OTT platform’s created a space and environment where talent from small towns and suburban Indian can showcase their talent and earn the accolades and appreciation they deserves. One such talented creative powerhouse is director Vijay Bute.

Vijay Bute is a very well known name in the digital space. He has crafted his own space and name with sheer dedication towards craft and quality work. When the world was struggling during the lockdown, the filmmaker rose to fame with back to back shooting spree. He is the only filmmaker in Tinsel-town who actually shot for 15 different projects during lockdown.

Vijay Bute hails from small Town of Buldhana, Maharashtra. After his initial struggle, he rose to fame rather quickly, with hit music videos and web-series under his belt. Now he is all geared up with the second instalment of Kamini series.

Talking about the series, Vijay said, “I am excited about the second season, as our first season was incredibly successful. Fans are eagerly waiting for the second season. Kamini Return, will features Gehna Vasisth and comedian actor Rajkumar Kanojia. We are also excited about releasing our series with a new OTT streaming service, Balloons App. The series will release very soon. I cannot wait for fans to enjoy our hard-work”

Further adding Vijay praised the senior comedian star Kanojia. He said, “Working with Rajkumar Kanojia was great. He is also part of Salman Khan Starrer Radhe and Varun Dhawan starrer Coolie No 1. I had fun working with Kanojia”

Director Vijay Bute has created a niche for himself within a short span of time. He is one the most sought-after and noted director in digital world. He is probably the only filmmaker whose most projects are trending currently in OTT world.

Vijay has also lined-up an ensemble cast series, which features some of the biggest names in Bollywood.

Sharing a sneak-peek into the forthcoming mega-series, Bute said, “We’re working on something big. It is a massive undertaking featuring some of the leading names in Bollywood. All the preparations are in order, we will make the official announcement really soon.”

5 regional content king OTT Platforms in today’s times

5 regional content king OTT Platforms in today’s times

It is obvious that the majority of the audience nowadays are dependent on OTT platforms for quality entertainment. The OTT penetration has doubled now in the TeirII and Tier III markets. Within these markets, regional content is gaining momentum and attracting more viewers towards OTT platforms. While the future of OTT is bright, the competition is getting fierce and the market has gradually become the survival of the fittest.

To cater to the tremendous demand for regional content from the audience, here are 5 regional OTT platforms that are creating a wave in today’s world –

  1. Dollywood Play–  Dollywood Play is a dedicated OTT platform for Hindi dubbed content aims to bring the best of mass entertainment content (movies & series) across a wide range of genres like Action, Adventure, Thriller, Horror, Comedy, Love, Drama and 18+. Witnessing the wide success & acceptance of Hindi dubbed content for South Indian & Hollywood movies on digital & linear platforms for its audience in tier 2 & tier 3 towns. The platform deals in dubbed content in the form of full movies, Mini movies, video clips, Music videos, Promos etc.
  2. Hoichoi–  Hoichoi is the on-demand platform focuses on Bengali language films and entertainment content mainly, but also provides English subtitles to all movies. Currently, it features over 500 film titles, including more than 100 SVF produced films and about 400 other films. Apart from this, Hoichoi contains more than 1,000 Bengali songs for audio streaming globally. The platform is also introducing children’s content, and has original films, web series and short films across many genres.
  3. Sun Nxt– Sun NXT is an Indian video on demand service run by Sun TV Network. It was launched in June 2017 with content in four languages focusing the South Indian region. In February 2020, the platform’s subscriber base grew to about 15 million users and started making profit. It is available free on Vodafone Play, Jio Cinema, Airtel Xstream.
  4.   Viu– Viu is a Hong Kong-based over-the-top (OTT) video streaming provider from PCCW Media, a subsidiary of PCCW. Operated in dual-revenue model comprising subscriptions and advertising, Viu delivers content in different genres from Asia’s top content providers in language such as English, Chinese, Arabic, Malaysian, Indonesian, Burmese, Hindi, Bangla, Tamil, Telugu and Thai, as well as original production series under ‘Viu Original’ initiative.
  5. Olly Plus–  Olly Plus was launched in 2020, By Sk Line Production Olly Plus is Odisha’s new online Odia OTT platform where you can enjoy unlimited Odia Videos, Albums, Movies, Comedy Videos, Short Films, Audio Storys and Romantic videos on the go. Olly Plus has passionate plans to make the Cinema of Odisha touch a new height.