Nickelodeon Elevates Two Senior Executives On Consumer Insights Team –
Makeda Mays Green Named Senior Vice President, CulturalAnd Digital Consumer Insights
Andrea Strauss Named Senior Vice President, Content and Brand Insights
NEW YORK – WEBWIRE – Monday, October 17, 2022
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Nickelodeon has named Makeda Mays Green Senior Vice President, Cultural and Consumer Insights. Andrea Strauss has been named Senior Vice President, Content and Brand Insights. The announcement was made today by Ron Geraci, Executive Vice President, Research and Strategic Insights, Nickelodeon, to whom they will both continue to report.
Andrea and Makeda are incredibly accomplished researchers, who have the remarkable ability to distill both quantitative and qualitative data into clear and concise insights, said Ron Geraci. The innovative research work they have both shepherded during their time at Nickelodeon has played a crucial role in informing strategic decisions made across the organization. I personally look forward to our continued collaboration as their leadership and expertise continue to keep us in the forefront of research for kids and families.
In her new role as Senior Vice President, Cultural and Consumer Insights, Mays Green will continue to lead large-scale thought leadership and landscape studies on relevant cultural topics for kids and families and conduct qualitative and quantitative research that informs Nickelodeon, Nick Jr., and Noggins digital strategies.
During Mays Greens 11-year tenure with Nickelodeon, she has played a critical role in innovating methodologies for pivotal studies, including the creation of the landmark Shades of Us study, which she followed up with the How Content Creators Can Empower Families to Talk about Race study, which was created through a partnership with Nickelodeon, Noggin and OK Play. By employing a unique methodology of having kids and parents discuss real life scenarios to facilitate a discussion on race and racism, rich insights were gathered to help creators accurately and authentically portray diverse stories and characters. Makeda has also been a key member of the Noggin Leadership team, helping to inform the educational and development agenda for the learning platform through the research that she and her team have conducted.
Prior to joining Nickelodeon, Mays Green served as the Director of Education & Research, Digital Media at Sesame Workshop, where she examined the potential of current and emerging digital media platforms to provide quality educational material to children and families. She currently sits on the Advisory Board of Raising Good Gamers, an initiative developed to create positive change in the culture and climate of online video gaming for youth
As Senior Vice President, Content and Brand Insights, Strauss will continue to lead the Brand, Consumer Insights and Content Insights teams. She will also be adding oversight of the West Coast Insights group to her remit. Under Strauss leadership, insights across all demos and content genres will be created and delivered by a single unified team.
A Nickelodeon veteran, Strauss has spent more than two decades as a vital linchpin, informing the work of the brands Production, Consumer Products, Public Affairs, Marketing and Location Based Experiences groups. Her extraordinary body of work includes revelatory studies like Family GPS, Story of Me, Story of Us, and one of Nicks most topical studies Shades of Us, a two-year exploration on how race and ethnicity are impacting the current generation of kids, which was produced in partnership with May Green. Strauss content-focused research has also played a key role in the development of some of Nicks biggest franchises, including SpongeBob SquarePants, iCarly, Dora the Explorer and Blues Clues. Most recently, Strauss spearheaded Bridging the Gap, a deep examination of content that resonates with the four to seven-year-old audience. Also, she served as the chief architect in the creation of several research trackers that provide crucial information, helping the organization understand and contextualize current events, insights about the kid and family audience, and viewing habits across the myriad of platforms available to consumers.
Prior to joining Nickelodeon, Strauss was a member of the Strategic Services group at Grey Advertising, where she worked on new business pitches and premium consumer packaged goods brands, including the Dannon Yogurt kids products.
Nickelodeon, now in its 43rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramounts (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
BURBANK, Calif. – WEBWIRE – Friday, July 8, 2022 Nickelodeon will invite fans to dive into an immersive experience at Comic-Con International: San Diego 2022, showcasing the depths of Bikini Bottom, imaginations of babies, a new generation of Transformers robots, the hallways of Monster High, the elements of Avatar and more. Headquartered at its 1,800 square-foot booth (#4113) on the convention center floor, Nickelodeon will celebrate fan-favorite characters and shows with one-of-a-kind panels, talent signings, activations, exclusive products and interactive design elements featuring: SpongeBob Universe (SpongeBob SquarePants and its two original spinoff series, The Patrick Star Show and the Paramount+ Original series, Kamp Koral: SpongeBobs Under Years), the Paramount+ Original series Rugrats and Transformers: EarthSpark, plus Monster High: The Movie, Avatar: The Last Airbender and more.
Every day of the convention, Nickelodeons booth will feature: a 16-foot-tall Bumblebee of Transformers: EarthSpark photo opportunity and AR experience; an immersive Monster High: The Movie activation, where fans can compete against the clock to match objects to lockers; an 8-foot-long underwater television from The Patrick Star Show that fans can step inside; a Kamp Koral: SpongeBobs Under Years photo opportunity; a Rugrats photo opportunity; an Avatar: The Last Airbender-themed retail area featuring a custom t-shirt station and one-of-a-kind, exclusive collectibles; costumed-character appearances; and autograph signings with the voice casts and producers from SpongeBob Universe, Rugrats, Transformers: EarthSpark and Avatar: Braving the Elements podcast.
Nickelodeon will present four panels: Nickelodeons Rugrats: The Babies are Back!, an exclusive look at the all-new series; SpongeBob SquarePants: Dive into SpongeBob Universe!, a deep dive into the iconic franchise; Introducing Transformers: EarthSpark!, an insider event that celebrates a new take on the global franchise; and Avatar: Braving the Elements LIVE!, a behind-the-scenes look at how Avatar was brought to life.
The following is the full rundown of Nickelodeons activations:
PANELS
DAILY BOOTH ACTIVITY
Nickelodeon, now in its 43rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramounts (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
BURBANK, Calif. – WEBWIRE – Friday, June 17, 2022 Share it: @NickJr #SuperDuperBunnyLeague
Nickelodeon has ordered Super Duper Bunny League (working title), a brand-new adventure-comedy preschool series based on the kids comic book series by cartoonist Jamie Smart. Featuring 2D animation, the series (26 episodes) centers on a diverse group of bunny friends who must battle danger as they defend their city and the world from their archnemesis. Super Duper Bunny League is slated to launch 2024 in the U.S. and continue to roll out on Nick Jr. channels internationally.
Super Duper Bunny League brings to life the colorful world that Jamie created with quirky imaginative characters and engaging stories filled with zany adventures and loads of fun, said Eryk Casemiro, Executive Vice President, Nickelodeon Animation, Global Series Content. We are excited for the opportunity to take the comic books to the next level with a preschool animated series that combines big superhero action with silly cartoony comedy in a uniquely Nickelodeon way.
The Super Duper Bunny League is here to battle danger in all its forms as they defend Important City and the world from their arch-nemesis (and accidental creator), the inept Dr. Fuzzleglove, and a ridiculous rogues gallery of cartoony villains. Whether battling sweet-toothed space pirates, sizzling lava monsters, giant metal monkeys or hot dog-hungry dinosaurs, the Bunnies must combine their new superpowers to defend truth, justice, and especially free time to snack and chill.
Super Duper Bunny League is produced by Nickelodeon Animation in Burbank, Calif. Robert Scull and Jonny Belt serve as executive producers and Jamie Smart as Consultant on the series. Production for Nickelodeon is overseen by Eryk Casemiro, Executive Vice President, Nickelodeon Animation, Global Series Content. Marielle Kaar serves as Nickelodeons Executive in Charge of Production for the series.
Nickelodeon, now in its 43rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramounts (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
Nickelodeon Unleashes SpongeBob Universe, Rugrats, Transformers: Earthspark, Monster High: The Movie, Avatar: The Last Airbender and More at Comic-Con International: San Diego, July 21–24, 2022
Globally Iconic Characters Come to Life as Nickelodeon Gives Fans an Immersive Experience at Booth and Panels, Showcasing SpongeBob SquarePants, Patrick Star, Tommy Pickles, Angelica Pickles, Bumblebee, Clawdeen Wolf, Avatar Aang and More
Thursday, July 21, 1:00 p.m. 2:00 p.m. (Room: 6BCF): Hold on to your diapies, throw Cynthias Workout on the stereo, and HALT! for Reptar your favorite babies are back and better than ever! Join voice talent from the Paramount+ Original Series Rugrats, EG Daily (Tommy), Cheryl Chase (Angelica), and Charlet Chung (Kimi), along with executive producer Eryk Casemiro as they bust out of the playpen to give fans an exclusive look at behind-the-scenes art and sneak peeks of never-before-seen content, perform a live table-read, and provide answers to popular questions. A babys gotta do what a babys gotta do! Moderated by Jim Viscardi, Executive Editor, Comicbook.com.
Thursday, July 21, 3:30 p.m. 4:30 p.m. (Room: 6BCF): Put on your diving suit and get ready to delve deep into Nickelodeons SpongeBob SquarePants and its two original spinoff series, The Patrick Star Show and the Paramount+ Original Series, Kamp Koral: SpongeBobs Under Years. Legendary voice talent from all three seriesTom Kenny (SpongeBob), Bill Fagerbakke (Patrick), Jill Talley (Karen, Squidina), Kate Higgins (Narlene), and Carlos Alazraqui (Nobby) and executive producers Marc Ceccarelli and Vincent Waller will take fans on an undersea adventure to explore these iconic shows and characters and reveal what to expect next from SpongeBob and the denizens of Bikini Bottom. Moderated by Patrick Gomez, Editor-in-Chief, Entertainment Weekly.
Friday, July 22, 2:15 p.m. 3:15 p.m. (Room: 6A): Autobots, Roll Out! Meet the next generation of heroes in the new original animated series, Transformers: EarthSpark. From Nickelodeon and Entertainment One, the all-new Paramount+ Original Series will showcase an insider event that celebrates a new take on the iconic global franchise with a behind-the-scenes look at art, casting, never-before-seen clips and a first time look at the Hasbro toyline inspired by the series. Featured panelists include all-new series voice talent Danny Pudi (Bumblebee), Kat Khavari (Twitch) and Zeno Robinson (Thrash)along with co-executive producer Dale Malinowski and executive producer Ant Ward. Moderated by Mike Cecchini, Editor-in-Chief, Den of Geek.
Friday, July 22, 3:30 p.m. 4:30 p.m. (Room: 6A): Ready to explore the amazing world of Avatar: The Last Airbender? Avatar: Braving the Elements, the official companion podcast co-produced by Nickelodeon and iHeartRadio, is back for season 2 and bringing you an episode live from San Diego Comic Con! Join hosts Janet Varney (the voice of Korra) and Dante Basco (the voice of Prince Zuko), along with special guests, for a one-of-a-kind panel that takes you behind the scenes of how Avatar was brought to life like never before!
Nickelodeon Orders Super Duper Bunny League, Brand-New Animated Preschool Series
2D-Animated Series Based on Kids Comic Book Series Superhero Bunny League
by Cartoonist Jamie Smart
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