Nov 20, 2021 | Business
Ben Dixon serves as CEO of NaXum Online Marketing Services, a 22 year old software company that serves referral marketing companies around the globe.
When asked about predictive actions and why their newest gamified platform was created he shared:
“We wanted clients to have the real data on exactly ‘what’ messages and posts in social media were actually making a difference in growing the brands. If we wanted to track the promoters actions, we would need to create an app so compelling that the promoters would actually want to use it daily. That was when we asked the question, ‘what would it take to create an experience that felt like a top leader, sitting next to the newest person on the team, suggesting what they do next?’ and predictive actions were born.” –Ben Dixon
NaXum uses the Predictive Action engine to create a layer on top of the clients existing software or on top of NaXum’s Unify platform to mimic the experience of a top promoter sitting next to the newest person on the team, suggesting what to do next.
The Basics Of The Engine
1) Daily Goals
The process starts with members committing to daily goals.
“By committing to daily goals, we can nudge team members to engage daily, and for those promoters who do engage daily, we can reward them with streaks, badges, and recognition” –Ben Dixon
2) Gamification
The community effect around reporting actions team members in the tribe is taking, all lend to the gamification inside the experience of a company-branded APP from NaXum.
“More than just points and badges, companies can now recognize and display activities like, who’s making the most phone calls? Sharing the most on social media? or even, watching the most training videos?” -Ben Dixon
3) Top 3 Actions
By limiting the “scope of decisions” the promoter is prompted to make to simply the “top 3 suggested actions” the engine can focus the promoter’s attention on the exact places they will make an impact now.
“When we designed the interface for predictive actions, we wanted members to simply be able to flip between two lists with their thumb of the top 3 actions. The primary list would be prospects, people who have not enrolled as retail customers or as promoters in the referral marketing business. The second list would be members, the people who have become a retail customer or promoter.” –Ben Dixon
By tying the member’s focus down to the top 3 actions, the predictive system can effectively “suggest” next steps with contacts on the member’s business.
Joanna Jones has not ordered the product in the last 45 days, the system will prompt the member to send a text that shares “Hi Joanna, how are you doing on the product from your last order? Do you need a refill?”
Tom Smith attended your business overview webinar to learn about becoming a promoter, but did not move forward, the system will prompt you to say “Hi Tom, I have someone I’d like to introduce you to, do you have a moment to connect today?”
Data Is King:
Each “touch point” in the process creates data that empowers the corporate staff with “insights” to guide their decision-making.
The platform tracks when members make phone calls from the app, send text messages, share in social media, finish training videos, and more.
Because the data is aggregated in one place, insights tools allow the corporate team to see exactly “what” content is working in the marketplace today and where the content is falling short.
“There is a completely new level to compete at in referral marketing today. The old way has executives looking at trailing indicators like sales to determine their content strategy for the future. The new way is for executives to see the actual leading indicators that show the exact content that is causing sales, to create future campaigns to grow a business. You don’t need to be a rocket scientist to see that companies who are trying to win the old way are giving away their competitive advantage to the competition that is on a predictive action platform.” –Ben Dixon
About Ben:
Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, mlm, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.
To see episodes from the direct selling executives forum, visit the youtube channel.
To hear reviews on NaXum Technology, visit Capterra, PR.com, or Linkedin.
To request a tour of the NaXum platform, visit Naxum.com
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Communications & Marketing
Nov 8, 2021 | Business
Naxum’s CEO, Ben Dixon, hosted a panel through the Direct Selling Executive Forum to explore strategies for referral marketing companies today and how technology has changed at NaXum.
The COVID-19 Pandemic changes the way the direct selling business was done around the world, and the executives on the panel shared how new technology, people and processes all play a key role in companies continuing to win today.
Executives from three continents were on the line to discuss the topic broadcasted on NaXum’s Facebook:
On their panel:
– Chris Cicchinelli, CEO of Pure Romance
– Shilpa Ajwani, Prev Managing Director, Tupperware India
– Craig Johanson, President of Sales & Marketing, VIIVA
The panel discussed the following questions:
1) What is one initiative that you believe every corporate team should consider for 2021?
“You have to enhance the experience and strengthen your story. Map the employee experience and consumer experience. Look at each touchpoint as a ‘trust point’ each point as a place trust is earned or broken, loyalty won or lost. 73% of the consumers in the USA changed their shopping behavior in 2020.” – Shilpa Ajwani
2) What is one field initiative you believe leaders should have top of mind for 2021?
“We decided we had to do more for our communities, not just having a tagline, we needed real ways to keep our people together with real tasks in the community together.” – Chris Cicchinelli
3) What areas of the business should corporate executives take accountability for today that in the past were left up to the field?
“I didn’t want to hop into a subject that fields tired, but we need to talk about social media. When social media was the ‘new thing’ everybody thought they had a platform with a network of people, all connected on social media. It made it really easy for people to share, but the problem is most people don’t know how to share. Most companies only have departments meant to communicate to existing members, but you have people jumping into companies to then posting fourteen posts in a row to a ‘new company’ they’re excited about and their friends stop interacting. One of the best things companies can do right now is teaching people how to use social media.” – Craig Johanson
Modeling authentic behavior in social media to actually be “connecting” with your prospects instead of simply “broadcasting” to prospects was a theme that came out of the discussion.
Technology like NaXum’s predictive action application allows companies to model the appropriate behavior they want their members to take action on in social media and conversations with their prospects.
About the author:
Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, MLM, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.
To see other episodes from the direct selling executives forum, visit the YouTube channel.
To hear reviews on NaXum Technology, visit Capterra, DNB, or LinkedIn.
To request a tour of the NaXum platform, visit Naxum.com.
Oct 23, 2021 | Business
In a panel held by NaXum’s CEO Ben Dixon, a group executives explored the power of relationships with top talent.
The panel included:
Kevin Crandall, VP of Sales @Shaklee
David Fleming, CSO @Norwex
Michael Hutchinson, Founder @inCruises
The questions for the broadcast on Facebook included:
1) What are two qualities you look for in a top field leader?
“One, is optimism, because, we’ve been…well, we’re still going through an incredibly weird time, unlike anything we’ve ever experienced before. And what I found is that the leaders who are optimistic about life, about their business, about all of the things going on, understanding that things are going to work out. It may not work out the way we expected it to, it may not quite fit the plan that we have in our mind, but it’s so important to their success.
“And then the second one, which is just as important, in my mind, if not maybe more important, is something I call grit. Things pop up, challenges happen, and you can see in the successful leaders that they are unflappable when it comes to getting through those challenges. And to me, it’s grit, it’s the ability to look down the barrel of a problem and not be afraid of it, and say, ‘We’re going to get through it. And it might be tough, and it might be a big challenge in my life, but I’m going to get through it.'”
– Dave Fleming, CSO Norwex
2) When motivating and growing your companies, what are your favorite ways to communicate and interact with top field leaders?
“Things get missed, people misunderstand it the first time, and so it’s important to have that consistency of communication, and have those channels that people feel confident in, they can plug in, there’s a trust there that the dialogue is going to be shared professionally. Some people aren’t going to receive all the communications in a good way. But I think just that consistency, knowing where they can go get the information, and being transparent and open, so that they feel like they’re bought in, that they understand.
“And for me, it always starts with the why. If you go into what we’re doing, and how we’re doing it, before you ever show why you’re doing it, I think that causes people to have that…they put up barriers, they put up those shields to say, ‘Wait a minute, I need to know how this impacts me before I can share it with others.’ The why, to me, is crucial. So the why, being consistent, and then giving them a platform to plug in and feel that there’s trust and that they can have that ongoing dialogue.”
-Kevin Crandall, Head Of Sales Shaklee
3) What do you define as your secret sauce for motivating people(who already have their financial needs met) to continue to dig deep to grow the company?
“I never ever will tell my team to do something that I either haven’t done or do myself. I keep a gratitude journal. I’m taking notes today in this daily gratitude journal. I’m grateful to be in the energy of you, Ben, and the brilliance of Dave and Kevin, guys that have years of experience beyond what I ever have. And so I think being in that place of gratitude, and being a role model.
“But that ultimately starts with me being that example of growth. And again, I have nothing to prove except to improve and to get better. And as long as I am humble enough to admit that I’m not where I want to be, but thank goodness I’m not where I used to be, then that creates positive momentum with my team.”
– Mike Hutchinson, Founder inCruises
4) What is your favorite way to celebrate victories?
“I hired Nadia Comaneci, the first female Olympian to achieve a 10, and she did a shout out to one of our Romanian leaders. I had Vicente Fox, the former president of Mexico, reach out to a Mexican leader. So anything that you can do out of the box, out of the ordinary, cameo.com is something I’d recommend.”
– Mike Hutchinson, Founder inCruises
About The Author:
Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, MLM, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.
To see other episodes from the direct selling executives forum, visit the YouTube channel.
To hear reviews on NaXum Technology, visit Capterra, PR.com, or Linkedin.
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