Mango creates a new brand management division and appoints Blanca Mu�iz as its new Chief Brand Officer
WEBWIRE – Friday, January 12, 2024
- he new management division, which will promote the Mango brand worldwide, will be led by Blanca Muiz, who in the company hierarchy will report to the Chief Executive Officer, Toni Ruiz, and will form part of the Steering Committee.
- Her appointment will allow Mango to consolidate an innovative brand strategy that will strengthen its differentiated value proposition, committing to design, innovation and sustainability as the key pillars of its products.
- The new brand management will foster closer ties and greater recognition and loyalty of its customers, whom the company places at the centre of its business operations.
- Muiz has more than 25 years experience developing strategies and products in international companies, consolidating brands with a digital and sustainable vision that is always focused on the consumer.
Mango, one of Europes leading fashion groups, has announced the creation of a new brand management division in order to strengthen its executive leadership in all areas related to the companys image, brand and customer experience. The new management division will be led by Blanca Muiz, who will join the group as its new Chief Brand Officer, reporting directly to Toni Ruiz, Mangos Chief Executive Officer, and will form part of the companys Steering Committee.
The new brand management, which will cover the areas of image, communication, brand and Customer Experience, will allow Mango to consolidate an innovative brand strategy that will strengthen its differentiated value proposition, committing to design, innovation and sustainability as the key pillars of its products. The new director will also complete its image, brand and product strategy by promoting strategic collaborations with key players in the fashion industry.
With womens fashion at the centre of its business model and as the driver of its creativity and expansion, Mango has, since it was founded, had a clear DNA and a unique design and style proposition, whose main attribute is a quality positioning above that of its competitors. A differentiated value proposition, 100% designed in Barcelona thanks to a team of more than 500 people working in the Product area, which the company has taken to every corner of the globe and which it has diversified over time with its entry into new fashion segments, such as the launch of its menswear line, Mango Man (2008), Mango Kids (2013), Mango Teen and Mango Home (2021).
Throughout 2023, Mango has strengthened its commitment to quality with the launch of Capsule, its events collection for women characterised by the quality of its materials and finishes, as well as the exclusivity of its garments. In the future, the company plans to continue strengthening said value proposition with its new 2024-2026 Strategic Plan, which it will present next March.
As well as the value proposition, the new brand management will foster closer ties and greater recognition and loyalty of its customers, whom the company places at the centre of its business operations. To respond to the needs of its customers in any moment, location or format. This is the goal of Mango. To achieve this, the company has a network of close to 2,700 stores worldwide, which it considers a privileged meeting point between the brand and its customers where it can offer unique and personalised experiences.
In the words of Toni Ruiz, We are very happy and excited about the appointment of Blanca Muiz as the new Chief Brand Officer and member of the companys Steering Committee. I am convinced that Blanca will help us promote the new 2024-2026 Strategic Plan, which will focus on strengthening our differentiated value proposition. We want to get closer to our customers by offering them the best shopping experience, in order to consolidate our position as one of the leading fashion groups.
For her part, Blanca Muiz, the new Mango Chief Brand Officer, says I am very excited to be able to join Mango, a global company with design and creativity at the heart of its business model, which in 2024 celebrates its 40th anniversary and which is a leading fashion group in Europe. I am convinced that, in the next few years, we will be able to meet the challenges facing the fashion industry, while continuing to inspire the world with our passion for fashion and our differentiated value proposition.
With a degree and an MBA in Business Administration and Management from ESADE and a postgraduate degree in Company Culture from Pompeu Fabra University (UPF), Muiz has more than 25 years experience in marketing and product and spent much of her career at Puig, leading the company strategy for the different brands in the group, before becoming Vice-President of the Lifestyle brand division, a post she occupied from 2015. Previously, the director had been Vice-President of Marketing Intelligence (2010-2015) and Global Retail Marketing Director (2003-2010) at Puig, having also occupied Marketing positions in companies including COTY INC, Bimbo and Danone.
About Mango
Mango, one of Europes leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2022 with a turnover of 2.688 billion euros, with 36% of its business originating from its online channel and with a presence in over 115 markets. More information atmangofashiongroup.com
WEBWIRE – Wednesday, April 26, 2023
The cities of Barcelona and Madrid have woken up today to billboards and canvases with criticisms about the footballer, taken from actual publications in the media and on social media. In all of them appears the message Move Forward, without any trace of the authorship of the initiative, generating expectation about who is behind it and what the aim is. Now, Mango Man has solved the mystery: it is an action to launch its new brand concept, Move Forward, based on overcoming challenges. For the campaign, Mango Man has once again joined forces with Antoine Griezmann to highlight the importance of not giving up, of overcoming adversity in order to achieve ones goals and dealing with problems and difficulties that cross ones path in life, such as criticism, underlining how this has become a constant in our society, even in moments of success. To achieve this, Mango Man uses the example of Griezmann, who became a World Cup winner in 2018, and a World Cup runner-up in 2022, in which he played a key role in the French national team. The footballers spirit of achievement has been the force that has allowed him to overcome the different obstacles that have crossed his path during his career, both personally and professionally. In the words of Antoine Griezmann, Move Forward is an expression that represents my life and connects me to Mango Man, its values, its style and the characteristics of its garments. He also pointed out that in difficult moments he has never given up: After falling down, I have always got back up again, I have tried again and I have had the determination to look forward and pursue my next goal. Pilar Riao, Mangos Director of Communication and Institutional Relations, points out that Griezmann is a global sporting icon and an example of resilience who has overcome difficulties and criticism throughout his career. He is the perfect ambassador to illustrate the spirit of achievement of Move Forward . And she adds: This new brand concept reflects the essence of Mango Man in accompanying the contemporary man in his daily challenges so that he can achieve the best version of himself and what he wants, thanks to garments with technical or improved properties. The Mango menswear brand has a clear vocation to innovate in the fashion industry, distancing itself from classic and rigid stereotypes. Since 2014, Mango Man has incorporated technical or improved characteristics in its garments, first in sportwear, before transferring this technique to everyday garments. Its innovations include Travel Suit, a collection that features resistant and flexible fabrics that prevent suits creasing and keep them impeccable all day long. Mango Man has based this new campaign on showing the actual negative comments the forward has faced throughout his career, also to underline how criticism has become a constant in our society, in any situation and even in moments of success. The action displays media headlines and tweets such as Griezmann is as bad as toothache in various locations, such as a huge canvas on Madrids Gran Va and on the tram network in Barcelona. As a boy, a Griezmann was told that he would never be a professional footballer. During his adolescence, several French football clubs turned him away for being too short, negative aspects that did not deter his passion for football. This setback caused him to move to Spain, away from his parents, to start a new life from scratch in order to pursue his dream. He has not had it easy: he has been criticised and booed by fans. However, he has never given up and has managed to become a global sporting icon. He was the maximum goalscorer in the 2016 Eurocopa, and won the Europa League and the World Cup, both in 2018, as well as the 2021 UEFA Nations League. He is also involved in numerous charity causes, such as the NGO, Un Rien Cest Tout, and causes such as LGTBIQ+ rights and gender equality in sport. As part of this campaign, from 21.00 today, videomapping projections will be broadcast with a video that will be broadcast initially in emblematic locations such as Paseo del Born and Avenida Josep Tarradellas, in Barcelona, and in Paseo de la Castellana and Segovia and San Milln streets, in Madrid.
Griezmann, the face of the Spring/Summer 2023 season As part of the collaboration between Antoine Griezmann and Mango Man, the footballer is the face of the new Spring/Summer 2023 season. Griezmann will present the lines new trends. The collaboration between Griezmann and Mango Man dates back to March 2022, when the company signed the footballer to become the brands image for its spring/summer 2022 season, an alliance that was subsequently renewed for the autumn/winter season of the same year, and which has now been renewed again. Founded in 2008, Mango Man has evolved to become a leader today in innovation at competitive prices. Supported by the online channel to reach urban customers in every corner of the world, Mango Man integrates the updated codes of a new masculinity. The Mango menswear line has more than 650 stores in over 90 countries, as well as an online presence in over 75 markets. Mango Man has previously counted on major talents in its campaigns, such as Gerard Piqu, Zinedine Zidane, Adrien Brody and Andrs Velencoso. The Mango Man collection for Spring/Summer 2023 has been created around versatile garments that can be worn at various occasions: the proposal is strongly aimed at the man who travels and needs pieces that adapt to his pace of life and offer him style and comfort. Relaxed-silhouette tailoring, summery shirts and Saharan jackets achieve the perfect look for the warmest season. Linen and knitwear take centre stage in the collection and are accompanied by other fabrics such as seersucker, poplin and TENCEL linen, a fibre that offers a more adaptable and even more fluid fit than traditional linen. With regard to colours, the base of neutral, green and brown tones is enriched with a more summery and festive colour palette, featured in a broad selection of shirts, suits, knitwear and trousers. To accompany the journey, the collection includes an accessories proposal that includes sandals and comfortable espadrilles, rucksacks and travel bags. About Mango Mango, one of Europes leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2022 with a turnover of 2.688 billion euros, with 36% of its business originating from its online channel and with a presence in over 115 markets. More information atmangofashiongroup.com
WEBWIRE – Friday, April 14, 2023
Mango, one of Europes leading fashion groups, is making its debut as the new technical sponsor of the Barcelona Open Banc Sabadell – 70 Trofeo Conde de God tennis tournament, by dressing more than 400 members of the organisation and the tournament staff, including ball boys and girls, line judges and umpires, who will participate in the tournament and be present on the playing courts, wearing garments that stand out for the quality of their materials and finishes, as well as their exclusivity and comfort. The uniforms of the ball boys and girls, line judges and umpires include garments such as polo-shirts, windbreakers, sweatshirts, technical trainers and caps as part of their uniform, whereas members of the organisation, such as hostesses or access personnel, will feature garments such as tailored jackets, shirts, trench coats and gilets in their attire. Inspired by the classic clothing of tennis clubs, the Mango collection for the God staff has been produced using mainly technical and functional fabrics such as Coolmax, Solotex, viscose and materials with thermo-regulating and breathable properties such as wool and cotton. What is more, the garments have finishes that are quick-drying and resistant to water, wind and odours. Key garments in the collection include the iconic Ikaria trench coat and the Bologna pinstripe trousers, produced using Italian fabrics. Other key garments include the Flor and Murphy pinstripe suits, made of fabrics sourced from Barcelona. Mangos technical sponsorship also coincides with the launch of a new capsule collection of products inspired by tennis, and the design of the first-line merchandising of the tournament. Specifically, the company based in Palau-solit i Plegamans (Barcelona) has designed a capsule collection called Mango Tennis Club, with polo shirts, skirts and shorts with retro details inspired by tennis, in addition to tennis shoes, which it has put on sale in selected stores and on its website. In parallel, Mango has developed the first-line merchandising of the Barcelona Open Banc Sabadell. Alongside RCTB-1899 (the tournament owner) and Tennium (the tournament organiser), the company has designed and produced a collection of fashion garments and accessories for the sports event, including t-shirts, sweaters, caps, socks and wristbands, which it has put on sale in the official store of the trophy. Mango, sponsor of the Barcelona Open Banc Sabadell Last October, Mango signed an agreement with Real Club de Tenis de Barcelona-1899 to become the new technical sponsor of the Barcelona Open Banc Sabadell 70 Trofeo Conde de God tennis tournament until 2025. The inclusion of Mango within the pool of sponsors of the Barcelona Open Banc Sabadell is part of the groups commitment to develop closer ties with the regions in which it is present. Through this agreement, Mango is supporting the cultural, social and economic activity of the Barcelona, and resuming the collaboration it had with the tournament between 2011 and 2013. About Mango Mango, one of Europes leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2022 with a turnover of 2.688 billion euros, with 36% of its business originating from its online channel and with a presence in over 115 markets. More information atmangofashiongroup.com
WEBWIRE – Thursday, March 16, 2023
Mango, one of Europes leading fashion groups, is reinforcing its innovative spirit and through its Mango StartUp Studio accelerator is investing in La Ms Mona, the party dress and accessories rental platform. The investment involves offering financial support to the company through a convertible participation loan and represents the entry of La Ms Mona in an acceleration programme through which the entrepreneurs will discover at the first-hand the operation of Mango and will be able to scale up their business model. They will also receive advice and mentoring sessions given by company professionals in areas such as the internationalisation of operations and technology, as well as in people management. Similarly, Mango is launching a clothing rental pilot trial on its website via Mango Renting (www.mangorenting.com). The service will offer some forty references that will be updated every month, so that Mango customers can enjoy greater versatility and flexibility in the choice of outfits for their events. This is the third investment that Mango StartUp Studio has made since it launched in 2022. So far, the accelerator has invested in the sustainability start-up specialising in the resale of textile waste, Recovo, and the on-demand salary and flexible remuneration business, Payflow. La Ms Mona was founded in 2012 with the mission to offer a more intelligent, responsible and sustainable way of consuming. The platform began with a B2C model of clothing rental, for both formal and everyday wear, and has now extended its business with a B2B model for brands that wish to launch their own rental service through their own customers. La Ms Mona currently has 315,000 registered customers and 35,000 rented garments. About Mango StartUp Studio
Mango Start-Up Studio, the fashion start-up accelerator created by the company, aims to promote innovation in Mango, detect new growth opportunities and participate in the development of new technologies or business models. To achieve this, Mango StartUp Studio is looking for companies and ideas at the development stage in order to make seed-capital investments that contribute innovation to the fashion industry value chain and improve the customer experience. Technology and sustainability are two areas of priority interest for the accelerator, in addition to all the links in the value chain, from product creation and sourcing to distribution.
Barcelona – WEBWIRE – Friday, May 6, 2022 Mango, one of Europes leading fashion groups, is entering the United States homeware market.Through Mango Home, the companys homeware essentials line, the company has added to the American version of its website the sale of its textile products for the bedroom, living room, bathroom, kitchen and dining room, as well as other items for the main rooms of the home.
With its launch in North America, this is the first time its Home line has gone on sale outside Europe, and Mango Home is now available in 32 markets. Until now, it has been on sale mainly via its online platform Mango.com in markets such as Spain, France, Germany, the United Kingdom, Portugal, Italy, Belgium, Switzerland, Greece, Romania, Croatia, Austria, Ireland, Sweden, the Czech Republic and Denmark, among others.
Entering the United States homeware market is a significant step forward in our strategy to diversify our business, and at the same time strengthen our international expansion plan in one of the most strategic markets for the company, Laura Vila, Mango Home Director, points out.
Throughout 2022, Mango Home aims at consolidating its brand in markets where it is already present, especially Europe and the United States.In Spain, its biggest market, the line will open new corners in some of Mangos key stores.
As part of its commitment towards sustainability, Mango Home plans to increase the percentage of sustainable items manufactured in local markets in its collection.At present, 80% of the Home collection is considered sustainable and 65% of its items are manufactured in nearby countries.
Mango launched Home in 2021 to satisfy its customers demand for homeware products.The homeware line of products and items currently includes close to one thousand textile items and objects, featuring natural textiles, relaxed colours and sustainable materials inspired by Mediterranean culture and lifestyle.
Mango in the United States
The launch of Mango Home in the United States homeware market is part of the expansion plan the company is implementing in the country.
Mango has been present in the United States since 2006. The company strengthened its commitment to the North American market in late 2017 with the refurbishment of the SoHo store and with the agreement with Macys in 2019 to accelerate the firms online growth in the country.
In 2021, Mango opened four new stores in the country, specifically in the Menlo Park and American Dream shopping centres, both in New Jersey, and in the Roosevelt Field shopping centre in New York and the Dadeland shopping centre in Miami, Florida.
Between 2022 and 2024 the company will continue its expansion plan in the country, in order to position the brand in the North American market.During the first half of this year, Mango will open a new 2,100 m2 flagship store on New Yorks Fifth Avenue, one of the citys main streets.
Mango is one of Europes leading fashion companies, with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners.Founded in Barcelona in 1984, the company closed 2021 with a turnover of 2.234 billion euros, with 42% of its business originating from its online channel and with a presence in over 110 markets. More information at www.mango.com
Mango Man once again joins forces with Antoine Griezmann to present ‘Move Forward’, its new brand concept
Mango makes its debut as sponsor of the Trofeo Conde de God� and dresses over 400 members of the organisation
Mango StartUp Studio invests in the party clothing rental start-up La M�s Mona
Mango Home Arrives in the United States
Its homeware line is now available in 32 markets and this is the first time it will be sold outside Europe.
Mango Homes entrance in the United States is part of the expansion plan that Mango is implementing in the country.
Mango Home was created in 2021 to satisfy its customers demand for homeware products.
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