Focused Image Builds on Growth Momentum with Six New GovCon Clients in 60 Days

 Focused Image, a full-service branding and digital marketing agency, today announced that six new government contractors have signed on with the firm in just 60 days. Fueled by strategic decisions made during the pandemic, the company expanded its digital marketing services and partnered with top GovCon PR firm, Boscobel Marketing Communications, to better serve B2G and B2B clients. Focused Image is now one of the largest independent agency buyers of GovCon digital advertising and one of the top buyers of GovCon paid LinkedIn advertising. The company’s revenues have increased by 25% above pre-pandemic levels.

“Whether a company serves other businesses or the federal government, their marketplace is crowded, challenging and evolving,” said Toby Eckhardt, president and CEO of Focused Image. “We’re honored that so many clients trust us to advance their brand and support their growth.”

Revenue growth comes from a range of services, including branding and website development with the largest increase coming from digital marketing, digital recruitment, social media and public relations.

“One of our pandemic-era decisions was to deepen our expertise in the high-demand areas of digital marketing and social media while partnering for PR services,” said Dave Scanlon, executive vice president of strategic planning at Focused Image. “Teaming with Boscobel was a natural next step, following years of providing collaborative services to clients.”

New Focused Image clients are geographically dispersed across the country. Ranging in size from small to mid-size contractors, the companies provide a range of technology services to government, including artificial intelligence and machine learning, mission assurance, big data and data analytics.

About Focused Image

Focused Image is a full-service branding and digital marketing firm that builds extraordinary brands and bottom-line results for B2B and B2G organizations. Led by a team of communications, design and digital media experts, the company applies its proprietary BrandNew™ branding methodology to uncover what makes an organization, product or service unique, appealing and relevant to customers. For more than 30 years, Focused Image has combined effective strategies with compelling creative to drive action. Located in the metro Washington, D.C. area, the company supports organizations around the country. www.focusedimage.com

About Boscobel Marketing Communications

Boscobel is a boutique public relations and marketing firm exclusively serving government contractors. Since opening its doors more than 40 years ago, Boscobel has launched companies and solutions, while positioning clients with industry-first, innovative solutions that elevate profiles and establish brands. Specialty practices in M&A communications and pre-RFP marketing are key differentiators. Boscobel is a Woman-Owned Small Business. www.boscobel.com

Boscobel, on behalf of Focused Image

Joyce Bosc

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Earnings from name, image, or likeness can help offset tuition costs but also come with tax obligations

Wolters Kluwer Tax & Accounting looks at the potential tax issues associated with the ability of college athletes to earn money from their name, image, and likeness.

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What: Last year, the Supreme Court of the United States (SCOTUS) ruled that the National Collegiate Athletic Association (NCAA) was illegally using its monopoly power to suppress compensation colleges could pay their student athletes. The NCAA quickly dropped its prohibition on college athletes being compensated for the use of their name, image, and likeness (NIL) but cautioned athletes that there still could be state statutes affecting amateur status. A number of states have quickly adopted NIL statutes permitting college athletes to take advantage of the SCOTUS ruling and NCAA guidance. Approximately 24 states have enacted NIL legislation, with 17 of those states having an effective date in 2021. Hundreds of college athletes have already entered into some form of endorsement deals or are self-promoting using techniques such as non-fungible tokens. 


Why: For many college athletes who don’t move on to play professional sports, the time they’re in school may be the only opportunity to take advantage of the ability to make earnings from their NIL. And for many of these athletes, the earnings from NIL may be the most significant income that they’ve had in their lifetime. So far, most have only had to file very simple tax returns or none at all, but now they might face many complicated tax issues for the first time that include the following: 

  • Professional team. When putting together a team of professionals to help obtain sponsorship deals, to get insurance, and to comply with associated legal requirements that include taxes, college athletes should understand the fees due to these professionals for their services
  • Legal entity. College athletes may explore whether it is best to operate under a separate legal entity such as a corporation or as a limited liability company
  • State law. It’s important to determine if their state has adopted a NIL statute and its requirements; differences in state tax law could also impact college athlete recruiting
  • Self-employment taxes. Most college athletes will not earn NIL as an employee but as an independent contractor, making them responsible for paying self-employment taxes
  • Estimated taxes. When an independent contractor, income tax is not withheld from compensation so college athletes will likely need to pay quarterly estimated taxes
  • Compensation. Taxable compensation can include free products and services received from companies
  • Business expenses. College athletes will need to keep track of expenses that are related to earning NIL since these could be deductible from otherwise taxable income. They will need to distinguish business expenses from personal ones and maintain documentation
  • State taxes. Those college athletes who go to more than one state to earn NIL will also have to deal with multiple state income tax laws and tax filings
  • Employee status. There are additional proposals to eliminate all restrictions on the ability of college athletes to earn income, including sharing in broadcast revenue, as well as proposals to tax the scholarships that college athletes receive. The result of these proposals could be to convert college athletes into paid employees of the college or university


Who: Tax expert Mark Luscombe, JD, LL.M, CPA, Principal Federal Tax Analyst at Wolters Kluwer Tax & Accounting, can help discuss these and other possible tax issues facing college athletes. 


PLEASE NOTE: These materials are designed to provide accurate and authoritative information in regard to the subject matter covered. The information is provided with the understanding that Wolters Kluwer Tax & Accounting is not engaged in rendering tax advice or accounting, legal, tax or other professional service.


Contact: To arrange an interview with Mark Luscombe or other federal and state tax experts from Wolters Kluwer Tax & Accounting on this or any other tax-related topics, please contact Bart Lipinski.


About Wolters Kluwer


Wolters Kluwer (WKL) is a global leader in professional information, software solutions, and services for the health, tax & accounting, governance, risk & compliance, and legal & regulatory sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

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