Truecaller Unveils A New Brand Identity and Upgraded AI Identity Features for Fraud Prevention
JAKARTA, Sept 20, 2023 – (ACN/NewsVoir) – Truecaller today announced a corporate rebranding and launch of a brand new app icon that will be instantly recognisable on the Google Play Store and Apple App Store. The timing of the new brand identity aligns with a significant transformation taking place in the digital space. At the heart of this rebranding is Truecaller’s renewed sense of purpose, energy and enthusiasm.
Commenting on the announcement, Alan Mamedi, Co-founder and CEO, Truecaller said, “We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve, every day.”
“Our mission, to protect communication for all, is what guides us to develop new anti-fraud solutions like Search Context and engineer improvements to improve user privacy.”He added.
As part of this refreshed identity, Truecaller users also get a powerful new anti-fraud feature called Search Context, as a part of the Truecaller AI Identity engine. While looking at the search results for any number, Truecaller users will be instantly notified if the name for the number has been recently changed or is being changed frequently. The app also classifies this contextual message into three colour categories: blue, for a neutral change, yellow, which indicates a potentially suspicious name change and finally red, indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity. This message will be shown to all Truecaller users on all search results across Android, iPhone and Truecaller web.
The new branding identity is orchestrated by leading global brand consultancy, Interbrand and it will be rolled out across the globe over the coming weeks. To see the new app icon and changes, users need to update to app version 13.34 or newer on Android and version 12.58 or newer on iOS. Read more on our blog here and download press assets here.
Editor’s note: Over the past 14 years, Truecaller has cemented its status as the market leader in call identification solutions. There is a global community of trust that enriches communication for a staggering 356 million users across the globe. This growth reflects the increasing recognition of Truecaller’s initiatives and hardwork in addressing the most pressing issues when it comes to proliferation in global scam and frauds of all kinds.
About Truecaller
We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for over 356 million active users, with more than a billion downloads since launch and close to 50 billion unwanted calls identified and blocked in 2021. Headquartered in Stockholm since 2009, we are a co-founder-led, entrepreneurial company, with a highly experienced management team. Truecaller has been listed on Nasdaq Stockholm since October, 2021. Visit truecaller.com for more information.
Topic: Press release summary
Reshaping Identity Management with Blockchain Technology – A Panel Discussion with GBA Ireland
GBA Ireland, led by Jillian Godsil and Lisa Gibbons, is to host its first event in Ireland on the topic of Blockchain and Identity. The event will be held on Thursday June 24 at 2pm (Dublin time) on Zoom and while it is free, registration is required – please see the link: https://www.eventbrite.ie/e/sovereign-identity-in-a-blockchain-world-solution-or-revolution-tickets-158123362233
The topic of Identity will be explored by three guest experts in this field and hosted by international blockchain expert, journalist and senior editor at ITN, Simon Cocking.
“Blockchain technology can help to protect sensitive information. With the power of blockchain based identity we can transform how our data is used across many industries: finance, banking, travel and healthcare are just a few industries that can use this break-through technology,” says Simon.
“It can help to map your physical identity to your digital footprint, allowing for reduced checks for proof of identification and enabling easier management of records and certificates.
“Think about your online banking, when you want to upgrade your insurance, filing your taxes, booking flights, scheduling medical appointments: these processes become seamless with the use of blockchain technology,” he added.
The guest speakers are: Rob Leslie – CEO and Founder of Sedicii, Shiv Aggarwal – CEO and Founder of EarthId, Adam Bouktila – Founder and CEO of DMerch.io and Paula Mare Kilgarriff – Global Retail Innovation and Emerging Technologies Lecturer.
“Digital Identity has the power to fundamentally change people’s lives for the better but it is not without risks. What is at stake is your privacy, your financial security and ultimately who you are as person. Are we ready for it?,” says Rob.
Details on the guests are below:
Rob Leslie – CEO and Founder of Sedicii
Rob is a World Economic Forum Technology Pioneer. He has been leading the charge for the last 10 years to bring zero knowledge proofs and other Privacy Enhancing Technologies into mainstream use which is now happening with many different blockchains.
Shiv Aggarwal – CEO and Founder of EarthId
Shiv is a global thought leader in the identity and blockchain space with over 16 years of industry experience. He has been a keynote speaker at various international conferences, including at US capitol and UK parliament. He is also leading government blockchain association in UK & Europe.
Adam Bouktila – Founder and CEO of DMerch.io
Since 2018 Adam Bouktila has been involved in multiple blockchain projects and initiatives. Adam is the founder and CEO of dMerch.io, an NFT agency service that helps businesses, brands and artists build their digital strategy and provide unique content to their communities. Adam is also a member of the founding team at Europechain.io, an enterprise blockchain service provider with a number of tools and solutions geared towards reducing complexity and lowering the barrier to entry to blockchain. Adam is also a member of the management team of eos Dublin, a blockchain infrastructure provider which supports multiple different chains.
Paula Mare Kilgarriff – Global Retail Innovation and Emerging Technologies Lecturer
Paula Mare Kilgarriff is a Global Retail Innovation and Emerging Technologies lecturer at Technological University Dublin, Programme Director of Alsessor AI Accelerator by Altada Technology Solutions and Tangent Trinity College Dublin and a member of Blockchain Startup group Ireland. Paula is involved in multiple blockchain and AI/XR/VR projects in the Hospitality, Retail & Fin-Tech sector and has returned from China in 2019 after working in the in the international Luxury Fashion & Lifestyle eCommerce industry.
Simon Cocking is Senior Editor at Irish Tech News.
Simon Cocking has been Chief Editor at Irish Tech News, CryptoCommonwealth, CryptoCoinNews and InvestInIT – with over 1.5 million+ unique monthly views and growing. He was top ranked member of the “People of Blockchain” based on total funds raised & also #1 ranked advisor on ICO Holder. He is a business mentor and advisor working with over 200 successful companies to date. He has been named on many global Twitter influencer lists in the last 12 months, and has over 117,000 followers on Twitter & 30,000+ on Linkedin. He is an accomplished public speaker at events including TEDx, Web Summit, and overseas in Monte Carlo, PyeongChang, Amsterdam, Dubai, Delhi, Kiev, Singapore, Moscow, Tel Aviv, Madrid, Tbilisi, Riga, Porto, Dublin and Helsinki.
He was also the first person to be inducted into the Irish Ultimate Frisbee Hall of Fame. He has been based in Ireland for over 25 years and has co-founded or founded seven successful companies.
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