HEINEKEN LANKA today announced the commencement of local brewing operations of its flagship beer brand Heineken® in Sri Lanka. With this, Sri Lanka joins an elite group of 60 countries that have the license and approvals from its global parent for local manufacturing operations. This move signifies the importance of the Sri Lankan market to the Dutch international brewer and comes at a time when the country needs it the most.
Marking its largest investment into the country to date, HEINEKEN will ensure that all locally manufactured beer is produced on par with international standards under the guidance of a Heineken® appointed Brewing Expert. Made with 100% Pure Malt, Heineken® is all about great social connections & enjoyment of life.
This move to manufacture Heineken® locally is in line with the Sri Lankan governments vision to reduce imports, thus saving on much needed foreign exchange and to offer discerning Sri Lankan consumers access to premium, world class brews at significantly more cost-effective prices. Furthermore, this will also bring about greater consumer choice in the market. We believe Sri Lanka has the potential to be a key player for HEINEKEN in the Asia Pacific region and look forward to seeing its success along with equitable market conditions.
Maud Meijboom van-Wel, Managing Director of HEINEKEN Lanka Limited
Today, HEINEKEN is the worlds most international brewer and is the leading developer and marketer of premium beer and cider brands across the globe. Led by the Heineken® brand, the Group boasts a portfolio of over 300 brands, a global presence in more than 190 countries and is committed to further increasing its exposure in emerging markets.
About Heineken Lanka
Heineken Lanka Limited is the second largest manufacturer and distributor of beer in Sri Lanka. Heineken Lanka operates a brewery in Mawathagama, Kurunegala, which has been in continuous operation for the past 20+ years. The company has a staff strength of 200 permanent employees and is home to a brand portfolio of 6 iconic beers.