ellesse UK x Google launch limited-edition nameless trainers


ellesse UK has created a limited-edition ‘nameless’ trainer, featuring artistic designs by celebrity footwear customiser MattB Customs, which is only available through the Google app.

MattB Customs, who’s previously collaborated on projects with Ed Sheeran and Stella McCartney, has created the customised designs using the ellesse classic white trainer.

As the trainer doesn’t have a name, those interested in getting a pair need to first track down ‘secret’ posters around London and Manchester before using Google’s ‘Find That Thing’ feature to find the trainers online.

Once they find the poster, they need to use Google’s visual search tool to locate the trainers. This is done by tapping their phone camera icon, uploading their image and then filling in their details at ellesse.com/google. People lucky enough to spot one of the rare ‘Find That Thing’ posters can also win a pair of the one-off sneakers.

Talking about the one-of-a-kind collaboration, that blends digital culture with tangible art, MattB said, “My inspiration for the design came from the idea of connection through the internet. We wanted to explore this idea and, as a team, we collaborated on one canvas piece of art, mixing different mediums and art forms of printing, painting and digital. These one-of-a-kind custom trainers will never be recreated and it’s even cooler that they have to be seen to be searched.”

Google Cloud spotlights BBVA’s transformation into a digital enterprise


The strategic alliance between the two entities has enabled the integration of Google Cloud into BBVA’s technology platform. This collaboration is helping the bank reduce the time it takes to launch digital products, better detect cyber threats, make sustainability one of its core capabilities, and compete with digital fintechs.

This is according to a study published by Google, which analyzes the success of the use of its Cloud products in the bank, which it describes as having “transformed itself into a digital company that challenges the ‘status quo’ of the financial sector”. Google is considered by BBVA as “an ally”, as defined by Iván Gómez, Senior Manager of Supplier Strategy at BBVA. “We work with the mentality of developing a final product and creating joint roadmaps,” he adds.

The financial institution saw the cloud as an opportunity to gain the agility needed to anticipate the needs of its customers, while reducing its carbon footprint so as to become an environmentally sustainable business – all of which was driven by innovation. “Our relationship with Google Cloud helps us focus on the most important parts of a transformation: putting our customers at the center of the business, using the best tools available and bringing our people along that path as well,” explains Juan Calatrava, Head of IT Strategy, Deployment and Regulations at BBVA.

It is a collaboration that began in 2012 with an intense journey towards cloud migration and has allowed us to deepen our knowledge in areas such as artificial intelligence and machine learning. Based on these new learnings, the bank is now focusing its efforts on creating applications that help improve the financial health of its customers. In this way, Google products such as BigQuery are assisting BBVA in analyzing large amounts of data to measure the real impact the pandemic has had on consumer behavior. Or Cloud SQL, a service that allows BBVA to give project leaders and solution architects a way to create resources in a secure, controlled and flexible way to easily tailor resources.

Combating cybercrime

A year ago, BBVA became the first European bank to use Chronicle, Google Cloud’s cybersecurity analytics platform. Targeted by cybercriminals, the bank needed a cloud-native security platform capable of supporting its global business. The bank’s strategy with Chronicle is to make it the main engine to better detect threats, classify and prioritize events according to their impact or criticality, and to be able to respond more quickly. This is a mutually advantageous relationship in which BBVA benefits from the experience of Google’s engineers, while the technology company acquires valuable feedback from a veteran bank in the field of cybersecurity.

In addition to better shielding itself against increasingly sophisticated cybersecurity threats, BBVA is enhancing the employee experience with productivity tools that create a better work environment. In particular, Google Workspace was indispensable at the onset of the pandemic when Google Meet usage skyrocketed by 1,800% and allowed workers to stay connected remotely.

From digital bank to digital enterprise

In terms of digital channel development, BBVA is leveraging Google’s software engineering to deliver products to customers faster. The bank manages to develop new services in just nine months when the industry average is two years. Google Cloud is enabling BBVA to acquire the core capabilities to meet its strategic objectives, as well as sending a powerful message to the market about how to meet the needs of 21st century banking.

Honda and Google Collaborate on In-vehicle Connected Services

Honda and Google today announced that the two companies have agreed to integrate Google’s in-vehicle connected service into an all-new model that will come to market in the second half of 2022 in North America.

Honda and Google have been collaborating since 2015 with the broader automotive industry to introduce the Android* platform to automobiles. As a result of this collaboration, Honda began adopting Android Auto* starting with the Accord in 2016. Android Auto optimizes smartphone functions for drivers and allows Honda vehicles to offer UX (user experience) that Honda customers can enjoy safely and comfortably.

With the new collaboration with Google, Honda will further advance the UX for its customers.

By seamlessly connecting mobility and people’s daily lives through the collaboration between Honda’s connected technologies and Google’s advanced technologies, Honda will offer in-vehicle solutions that better suit the needs of customers.

Key functions of Google built-in

Voice assistant :
Using Google Assistant installed to the on-board Display Audio, the driver can easily complete daily tasks through voice control while keeping eyes on the road and hands on the steering wheel. Drivers can send messages, get directions, and control media, vehicle functions and compatible smart phone devices hands-free.

By integrating Google Maps to the vehicle, the familiar and personalized maps the user already enjoys on their smartphone, can be used on Display Audio in the vehicle. Moreover, the driver can talk to Google to do many things more easily while driving, including navigating home, getting an estimated time of arrival, finding the closest gas stations or EV charging stations, and checking the business hours of stores.

In-vehicle apps:
With Google Play, users can easily enjoy and download their favorite apps. Conveniently listen to music, podcasts and audiobooks directly from their vehicle without using their smartphones. A variety of in-vehicle apps offered on Google Play makes the time our customers spend in their vehicle more pleasant.

Honda is planning to begin integrating Google built-in with the all-new model that will go on sale in the second half of 2022 in North America, then expand it globally in stages.

Comments by Satoshi Takami, Operating Executive, Chief Officer in charge of MaaS Operations, Honda Motor Co., Ltd.

“It is our great pleasure to be able to offer new value for mobility and people’s daily lives all around the world by combining Honda’s strengths in advanced technologies in automobile development and Google’s strengths in innovative information technologies. Honda will continue to take on challenges to create new value while rapidly addressing the transformation of mobility without being bound by the conventional wisdom of the automobile industry.”

* Google, Android Auto, Google Maps, Google Play and other marks are trademarks of Google LLC

Topic: Press release summary