MART IN METAVERSE: The First-Ever ‘Hong Kong CNY Mart Event’ Landed Metaverse

Feb 5, 2022 | Business

MART IN HONG KONG, a revolutionary annual event organized by FEED HK at the Central Harbourfront since 2017 and extended to Phygital “Online + Offline” mode last year. This year, the organizer, together with csl., FTLife Insurance Company Ltd (FTLife), FILA, Storefriendly, ZOKU, Kung Lee Herbal Tea and N.I.P and 20 other brands will lead us to the virtual world of metaverse, cross the boundaries of the universe and overturning the traditional thinking to see the unprecedented CNY event.

MART IN METAVERSE: The First-Ever ‘Hong Kong CNY Mart Event’ Landed Metaverse

2022 is a year of crypto, NFT and blockchain, FEED HK, as a pioneer in content marketing, has collaborated with Kingsan, a game-producing YouTuber who loves Hong Kong culture, to create the first MART IN METAVERSE CNY Mart in Hong Kong, which allows people to experience the CNY Mart 3.0 with a virtual identity (Avatar). MART IN METAVERSE will be held at the virtual platform Cryptovoxels for 9 days from 28th January to 5th February 2022. People can use the virtual identity to walk into the unlimited virtual space and enjoy the immersive interactive experience.

MART IN METAVERSE is divided into three thematic zones, presenting limited edition CNY-themed products, multi-million-dollar NFT art exhibits, FILA pavilion, etc. You can also visit the cherry blossom tree to make a blessing, watch DJ performance at the “Live @FTLife” stage, etc. All the most unexpected things can happen, connect with the world anytime, anywhere, and explore an unprecedented CNY event together.

3 Themed Zones, 3.0 CNY Event Experience

MART IN METAVERSE is divided into three thematic zones: “The Kolture Pavilion”, “Fortune Blossom Pavilion” and ” Storefriendly presents: NFT Gallery”. Visitors can wander around and enjoy the exclusive metaverse experience with their own imagination.

1. The Kolture Pavilion

Kingsan, a YouTuber renowned for designing games with Hong Kong elements, has designed one of the mart venue “Kolture Pavilion”, with Hong Kong-style tenement building tong laus, creating a traditional and ultra-modern exhibition building.

The “Kolture Pavilion” is one of the venues of MART IN METAVERSE CNY Mart, in which eight brands will present traditional and innovative Chinese New Year gifts. Kung Lee Herbal Tea, a traditional herbal tea shop founded in 1948, is once again teaming up with Spanish artisanal candy brand PAPABUBBLE to launch a new handmade herbal tea cotton candy, which will be sold for the first time at Mart in Metaverse, as well as products from mosaic and painting brand CASPAR HOUSE, local creative brand Handmadeship, Thai-infused brand INBAAN, UK crispy pork skin brand Mr Porky, Handcrafted sweets brand YASS COOKIES and creative nostalgic iron-casting brand Iron Workshop, all of which are available for customers to shop online and enjoy offline.

In line with the brand proposition of “Think beyond insurance.”, FTLife is daring to break conventions and creating innovative services and products. This time, FTLife has extended its brand to the metaverse with the Live @FTLife stage, located on the rooftop of the Kolture Pavillion, where stage performances will be held from time to time. Visitors will be able to experience the concert performances as in at the physical stage. The event will be held in conjunction with Hong Kong’s first-ever Hip Hop Music Awards – Whats Good Music Awards to bring more than 10 local DJs and singers to the stage (performance schedule will be announced separately on the event website or social media page). There is also a wish-making interactive mini-game on the rooftop, displaying your New Year’s greetings on the big screen to add blessings to your wishes.

2. Fortune Blossom Pavilion

At the center of the “Fortune Blossom Pavilion” sees a gigantic cherry blossom tree to wish good luck for everyone in the new year, under which there are also 8 other creative brands exhibiting trendy and limited-edition gifts. Amongst them are the Beef Brisket Soup by Chef Jacques Kagi from innovative gourmet brand Jacques n Grill; Other participating brands include ZOKU x CheckCheckCin presenting a limited-edition well-being tumbler set; RAZE, a fashionable mask brand; TeaLab, a five elements herbal tea therapy brand; Powcook, a handmade popcorn brand, together with the Chinese casserole poon choi daily freshly made by Dragon Pot.

In addition, local gin brand N.I.P launched a limited edition of “800 million” Year of the Tiger gin wine at the event, which is available for purchase at the N.I.P. bar next to the cherry blossom tree.

The event is also supported by international casual sportswear brand FILA, which showcases a variety of Chinese New Year apparel and online exclusives at the FILA Pavilion. Visitors can also look for an exclusive “Metaverse Promo Code” to redeem a FILA Chinese New Year canvas bag with their purchase.

HKT’s mobile network operator csl. will bring you into the virtual world of 5G and metaverse. In addition, csl. will launch a mysterious interactive game under the cherry blossom tree on 1st February, and everyone has a chance to win a mystery gift.

3. Storefriendly Presents: NFT Art Gallery

Storefriendly, Asia’s largest mini storage group, is committed to meeting the needs of its customers by providing quality storage space, and this time it has upgraded its storage space to the metaverse!

A number of local and international NFT collectors and brands, including Monkey Kingdom, local NFT brand God of Wealth, local trendy toy brand ZCWO, and French renowned toy-themed designer Juce Gace, are invited to showcase their NFT artworks which worth over one million HK dollars in total. (Please refer to the appendix for details)

God of Wealth NFT is set to mint 3,888 God of Wealth NFTs on the fifth day of the Lunar New Year, 20 of which will be showcased at the NFT Art Exhibition Hall. The brand is also launching “God of Wealth Giveaway 3.0” at MART IN METAVERSE, giving away one God of Wealth NFT (currently worth 0.88 SOL; approximately HK$900) every day for 8 days in a row. Participants only need to answer a simple question and the most creative answer will have a chance to win a NFT! (Please refer to the appendix for details)

Details of “MART IN METAVERSE”
Date: 28 January (Friday) – 5 February (Saturday)
Time: 24/7
Platform: Cryptovoxels
Entry Fee: Free
Website: https://martinmetaverse.io/

About FEED HK | Group 108

FEED HK | Group 108 is an experienced content marketing and event planning company which provides customers with comprehensive, innovative, and valuable business solutions through creativity, different channels and marketing platforms. Website: http://feedhk.com/

About Kingsan

Game-producing YouTuber Kingsan fell in love with video games when he was exposed to video games through his family when he was a child. After making an occasional video game in his teenage time, he became interested and began to run his own YouTube channel mainly with the production of video games and daily life videos. Currently, the number of his followers totals 200,000.

About Cryptovoxels

Cryptovoxels is one of the most popular metaverse platforms where players can buy land, create shops and exhibitions, and text-chat with others with their virtual identities after logging in with their Facebook accounts. Its easy login procedures and stable connection attract players from all over the world.

This press release is dispatched by FEEDHK.
For high resolution photos, please visit: https://bit.ly/3rKak26

For details for media, please contact:
Lierence Li
Phone: +852 6110 8495
Email: lierence.li@project-108.com

Rachel Kwan
Phone: +852 9549 6531
Email: rachel.kwan@project-108.com






Topic: Press release summary

Experience the First-Ever Virtual Rainforest World Music Festival 2021 for Free

Jun 16, 2021 | Business

Be “Entranced, Liberated, Immersed” in a celebration of music, arts and culture with Rainforest World Music Festival (RWMF) from the comforts of your own home at no cost.
The RWMF 2021 will be held from 18-20 June 2021 from 6pm to 7.30pm on RWMF’s official site. Registration is open from today onwards at https://rwmf.net/. This year due to the Covid-19 pandemic, Sarawak Tourism Board has planned a three-day virtual experience, featuring a wide range of musical performances from traditional to world fusion and contemporary. RWMF 2021 will be a combination of past RWMF performances and pre-recorded sessions with homegrown acts.

The showcase will feature Sarawakian talents Alena Murang, Kemada, Sang Rawi, At Adau, Tuku Kame, Suk Binie’, Nading Rhapsody and Mathew Ngau as well as flashbacks of favourite musical acts from previous years, along with interviews with RWMF’s forerunners and personalities followed by giveaway sessions.

“Due to Covid-19, Rainforest World Music Festival 2020 was postponed but this year we thought of recreating a virtual experience for those who are missing the excitement and merriment of our annual RWMF and build up their anticipation for RWMF 2022,” said the Minister of Tourism, Arts and Culture, Datuk Abdul Karim Rahman Hamzah.

“I believe that RWMF 2021’s theme – Entranced, Liberated, Immersed – captures the spirit of the RWMF as a whole and we look forward to being able to organise Rainforest World Music Festival (RWMF) 2022 which is tentatively scheduled for 17-19 June 2022,” added Datuk Abdul Karim.

Chief Executive Officer of Sarawak Tourism Board, Puan Sharzede Datu Haji Salleh Askor said “The past year has been challenging for many Malaysians. At a time where social distancing is the norm, music has become the thread that has connected us all. Now perhaps more than ever, music is what we need – to give us hope, to create greater connection, to bring healing, and, above all, keep us united.”

“We are heartened to be able to bring the much-anticipated RWMF virtual, giving our local indigenous musicians the opportunity to share their music and songs with audiences around the world. We hope that RWMF will give everyone the opportunity to sing and enjoy music together, although we are apart.”

“This virtual showcase will be a pathway to RWMF 2022, which we hope to host physically. We look forward to welcoming back audiences, visitors from other countries and fans of RWMF in 2022.”

For a complete experience, viewers can order food delivery and dine-in at home via Grab, RWMF’s official food delivery platform. Viewers can also order limited-edition merchandise such as T-shirts or cloth face masks to mark their first-ever RWMF’s virtual experience through Shopee, RWMF’s official e-commerce platform. Shopee will also be broadcasting RWMF 2021 on its own channel, Shopee Live.

During the online streaming, viewers are eligible to win plenty of prize giveaways, goodie bags, discounts vouchers for hotels, and many more. Viewers can also enjoy the show on TVS, Sarawak’s very own tv station on Astro (Channel 122) and RWMF’s official broadcast partner. For more information on RWMF 2021, log on to its official website and register to this fun-packed virtual experience now!

Please contact on Sarawak Tourism Board
Acendus Communications Sdn Bhd
– Reshvinder Kaur at +60 17 275 7985
– Julia Ismail at +60 19 268 2280


Topic: Press release summary

Hong Kong – Hong Kong grants first-ever standard patent by original grant

Jun 5, 2021 | International

Hong Kong grants first-ever standard patent by original grant

*************************************************************


     The Patents Registry of the Intellectual Property Department (IPD) has granted the first standard patent under the original grant patent (OGP) system this week, within 14 months after the date of filing of the application by the applicant.

     Launched in December 2019, the OGP system creates a direct route for innovators to seek standard patent protection in Hong Kong with a maximum term of 20 years, providing an alternative to the existing “re-registration” route.

     “It’s an exciting moment to see the granting of the first-ever standard patent by original grant. It is a milestone in the development of Hong Kong’s patent system, which is a key component of the intellectual property (IP) protection infrastructure and one of the important elements for the development of innovation and technology. The fact that a standard patent can be obtained directly in Hong Kong without going through first the registration process outside Hong Kong provides a convenient, direct and expeditious route for patent applicants and helps attract and facilitate more such applications. It also demonstrates the efficiency and efficacy of  Hong Kong’s very own patent system,” the Secretary for Commerce and Economic Development, Mr Edward Yau, said today (June 5).
 
     “The ‘Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Range Objectives Through the Year 2035’ affirms the Central People’s Government’s support for the future development of Hong Kong in a wide spectrum of areas, including raising for the first time the support for Hong Kong to develop into a regional IP trading centre and an international innovation and technology hub. We are equipping ourselves to leverage these new opportunities.
 
     “The launch and continued development of the OGP system is one of the strategic measures that the Hong Kong Government is pursuing to ensure that the local patent system advances with the times and meets the needs of Hong Kong’s innovation and technology and the creative industries, and in turn, our long-term economic development,” Mr Yau said.
 
     The invention of the first standard patent by original grant relates to the use of artificial intelligence to manage inventory in an e-commerce system. As of May 31, 2021, the Patents Registry had received a total of 426 OGP applications, of which 33 per cent (142 applications) were submitted by Hong Kong residents or enterprises and 67 per cent (284 applications) were from non-local applicants.
 
    Further information about the OGP system, including its detailed filing requirements, procedures and official fees, is available at the IPD’s website (www.ipd.gov.hk/eng/intellectual_property/patents/New_Patent_System.htm).