DoBrain Renewing Characters in Collaboration With the ‘Father of Pinkfong’

DoBrain, a start-up company that provides digital solutions to support healthy cognitive development in young children, has renewed its characters in collaboration with Joohyun Lee, Founder & CEO of Macovill, who is known as the former Art Director of Pinkfong.
 
“I participated in the work of renewing DoBrain’s new characters, hoping that they would reach out to more children around the world to be good friends and help children’s healthy development,” said Joohyun Lee, Founder & CEO of Macovill.
 
Joohyun Lee, Founder & CEO of Macovill, an entertainment company that produces character-based games and animation content including CheetahBoo, is well known as the former Vice President and Art Director of SmartStudy which is Pinkfong’s parent company that owns the intellectual property rights for Baby Shark. Baby Shark is a children’s song that has been played 9.41 billion times on Youtube, ranked as the most-watched video of all time since November 2020.
 
Through the collaboration, four DoBrain characters – Arte, Hug, Dinong, and Tie Tie – have become more friendly and lively with diversified expressions and motions. Each of the four characters symbolizes the core values of courage, empathy, creativity, and justice that lies in the hearts of children.
 
Since 2016, DoBrain has been working on developing stories and characters together with fairy-tale writers from the early stage, in order to help children aged from 30 to 72 months find education or cognitive therapy pleasant as a fun adventure.
 
DoBrain offers an accessible and affordable digital cognitive development solution for young children. Its program is designed to be an assistive tool that achieves the three aims of education, identification, and therapy. Combining technology and neuroscience into digital therapeutics (DTx) and edu-tech, DoBrain helps address the needs of children and develop their cognitive skills through immersive and interactive contents. The company aims to ensure each and every child’s right to healthy growth and unlock their potential through innovative technology. Since its launch in 2017, more than 600,000 children worldwide have used the DoBrain program. For further information, visit www.DoBrain.us.

DoBrain and teen innovator Gitanjali Rao talking on – “How Innovators are Nurtured” at World Knowledge Forum

DoBrain, a start-up company that provides digital solutions to support healthy cognitive development in young children, together with the 15-year-old scientist Gitanjali Rao, participated in an open discussion on “How Innovators are Nurtured” at the World Knowledge Forum 2021.
 
“The secret of becoming a young innovator is to have curiosity, observe the world, and keep challenging to solve problems,” said Gitanjali Rao. “It was great to talk about my journey with DoBrain which shares the same vision – using technology to help change the world – and I hope we could help more children around the globe to get inspired and feel interested in innovation.”
 
Gitanjali Rao is a 15-year-old scientist and inventor recognized as America′s Top Young Scientist, who received an EPA Presidential award for inventing unique tools such as her lead detecting device, prescription opioid addiction solution and anti-cyberbullying service.  She was honored as Forbes “30 Under 30 in Science” in 2019 and TIME’s “Top Young Innovator” and “Kid of the Year” in 2020.
 
During the open session at the World Knowledge Forum on September 14, the Founder & CEO Yejin Choi1 and R&D Specialist Solbee Jung2 of DoBrain and Gitanjali Rao introduced how their passion and aspiration to change the world have led them to come up with unique solutions through innovation. Sharing their own stories and journeys of innovation, the speakers called to families, schools, and communities to take seriously the work of supporting ingenuity in youth, stressing the importance of education, science and innovation.
 
In particular, DoBrain pointed out that early cognitive development is crucial to the growth of children, which is why DoBrain strives to provide the most accessible digital solution to help children meet their full potential and become independent learners and future innovators just like Rao.
 
The two young innovators are expected to join forces to continue making positive impact for children. As a first step, Rao will serve as a special advisor for DoBrain, offering her insights and advice for creating effective solutions and products.
 
DoBrain offers an accessible and affordable digital cognitive development solution for young children. Its program is designed to be an assistive tool that achieves the three aims of education, identification, and therapy. Combining technology and neuroscience into digital therapeutics (DTx) and edu-tech, DoBrain helps address the needs of children and develop their cognitive skills through immersive and interactive contents. The company aims to ensure each and every child’s right to healthy growth and unlock their potential through innovative technology. Since its launch in 2017, more than 600,000 children worldwide have used the DoBrain program. For further information, visit www.DoBrain.us.
 
 
Yejin Choi, Founder & CEO, DoBrain
UNDP-Samsung Generation 17 Leader
Forbes “30 Under 30 in Healthcare”
Cognitive Therapist
 
Solbee Jung, R&D Specialist, DoBrain
Visiting Scholar/Researcher at the Johns Hopkins School of Education
PhD in Education from Johns Hopkins University
Ed.M. in Education Policy and Management from Harvard University