-The agency will be responsible for a comprehensive social media strategy that will aim at establishing the brand amongst the youth.
Portronics, a pioneer in portable & innovative gadgets, awarded its social media mandate to Chimp&z Inc. As per the mandate, the agency will offer integrated digital services including handling the brand’s social media pages on Facebook, Instagram, Twitter, Pinterest and YouTube, crafting digital campaigns, strategizing influencer marketing, formulating content and creative solutions to drive organic traffic growth.
Portronics has launched over 1,600 products, including portable speakers, power banks, portable projectors and scanners, since its inception in 2010 and continues to be a pioneer of portable gadgets in the Indian market. Their goal is to design products that fit their customers’ needs, and also in their pockets. The brand’s partnership with the agency is based on a shared vision of amplifying brand recall and visibility within its target audience, especially the youth, using social media.
Angad Singh Manchanda & Lavinn Rajpal, Co-founders, Chimp&z Inc commented, “We are excited to have Portronics on board. Chimp&z Inc is determined to realize the brand’s vision of expanding its reach in the youth and remodeling a new line of communication for the brand in the digital space. Portronics has been a trusted name in the market for years now, and we plan to amplify the same by enhancing the brand’s recall value while making a conversation with its target audience.”
Speaking about the way forward with the new partnership, Jasmeet Singh, Co-founder, Portronics, said, “Being a prominent Electronics Consumer brand, we strive for the best visualization of our products and their usability. Chimp&z Inc’s vision aligns with ours and we hope to be able to broaden our horizon and create a customized consumer experience. Through our alliance with Chimp&z Inc, we aim to grow our brand’s digital presence and make our products more accessible to the Indian marketplace.”
The agency aims to launch and amplify the overall digital presence comprising communication, social media, and PR strategies for the new haircare brand, anthi:
The new ROI-driven agency Yellophant Digital from the stable of Merge Infinity Global is all set to launch and handle the digital and creative duties for the new haircare brand, anthi: Being new in the market, Yellophant Digital will act as a launchpad to not only boost the brand’s social presence but launch the brand all over the country, creating brand awareness as well as handle other digital duties such as Social Media, Creatives, Performance Marketing, SEO, ORM, and Influencer Marketing.
Commenting on this, Nirav Maroti, Founder & Director, anthi: says, “We had a multi-agency pitch and finalized Yellophant Digital as our digital partners. We liked the way the team led by Preksha approached the strategy for the brand. They were nimble in grasping the brand program and their strategic outline was spot-on from the first interaction itself. Looking forward to an exciting year ahead with them. I wish them all the best!“
Preksha Seth, Co-Founder of Yellophant Digital, says, “We are more than excited to work with a brand that has a huge vision and that aims at simplifying hair thinning solutions and creating awareness around that sector. anthi: is the first Indian brand to pay attention to people’s hair thinning needs and we can’t wait to help the brand reach out to its audience and offer the best creative solutions to help the brand fulfill its digital needs further. We plan on making this big and reaching out to the audience across the country and bringing to light, hair thinning problems that we never thought about. Our focus is not only creating digital strategies but creating awareness among the audience and we plan on making this big.”
About anthi: anthi: is India’s first brand dedicated to creating anti-thinning hair care solutions that help in reducing the signs of hair thinning. The brand is all set to introduce its 1st ever anti-thinning hair care – day and night regimen and help you get denser, thicker, and voluminous hair in just three easy steps. anthi: aims at educating the audience about hair thinning, and how hair fall products are not the solution to all your hair thinning problems. anthi: comes from plant origins and all its products contain key plant-based actives that are clinically proven to reduce the signs of hair thinning. All anthi: products are infused with the goodness of potent plant extracts, pure essential oils that are naturally derived that also help in reducing the signs of hair thinning.