Union Minister Dr Jitendra Singh interacts with 46 District Magistrates from 9 Coastal States, reviews the ongoing countrywide 75-day Coastal CleanUp campaign and asks them to assist in this mass campaign

Union Minister of State (Independent Charge) Science & Technology; Minister of State (Independent Charge) Earth Sciences; MoS PMO, Personnel, Public Grievances, Pensions, Atomic Energy and Space, Dr Jitendra Singh today interacted with 46 Deputy Commissioners/District Magistrates from 9 Coastal States, reviewed the ongoing countrywide 75-day Coastal CleanUp campaign and asked them to assist in this mass campaign, which has been initiated by the Union Ministry of Earth Sciences and involves all the concerned Central Ministries, State Governments as well as civil society organisations.

The Minister said, the District Collectors can create a sustainable campaign and truly build a crescendo by involving all sections of society as the “Swachh Sagar, Surakshit Sagar” campaign is the longest and largest beach cleaning campaign in the world, which has already caught the imagination of the masses and nation.

Underlining the “whole of government” approach to make the coastal clean-up campaign a grand success, Dr Jitendra Singh asked the District Collectors to rope in NGOs, citizen groups, children and youth forums, corporates, non-profit organisations, the Municipal Corporations of the Coastal States and environment activists. He also lauded the role of District Collectors for making a multi-department campaign to have maximum participation from all sections, particularly the student community and youth of the country.

Dr Jitendra Singh informed the District Magistrates that 75-day long campaign launched from 5th of July by Ministry of Earth Sciences will culminate on “International Coastal Clean-up Day” on 17th September 2022. He said, on 17th April, which incidentally is also birthday of Prime Minister Narendra Modi celebrated as “Sewa Divas” in the country, a massive clean-up drive will be carried out at 75 beaches across the country with 75 volunteers for every kilometre of the coastline. He sought active cooperation from all stakeholders to achieve the target to remove 1,500 ton of garbage, mainly single use plastic from the sea coasts on 17th September 2022. He also added that this year’s event also coincides with the celebrations of Azadi Ka Amrit Mahotsav in 75th year of the country’s independence.

Dr Jitendra Singh asked the Collector, South Goa to involve local performing troupes and celebrities to create general awareness among the masses about beach cleaning operations and come out with a Goa-Model of Coastal Clean Up campaign in all the four identified beaches.

Similarly, The Minister asked the Collector, Porbandar, Gujarat to mobilise full resources to undertake various activities including garbage cleaning along the 100-kilometre coastline of Porbandar and Madhavpur. He said, all seven coastal districts of Gujarat have pledged full support to “Swachh Sagar, Surakshit Sagar” campaign.

District Collector of Chennai informed that 4 major beaches including the largest beach in Asia the Marina beach and 29 kilometres of coastline are already witnessing cleaning operations and will gain momentum in coming days. District Collectors of Diu, Andaman and Nicobar Islands, Thiruanathapuram, Ernakulam, Kollam from Kerala and from other districts presented their roadmap and future activities before the Minister.

Dr Jitendra Singh reiterated that Prime Minister Narendra Modi has taken a lead in the cleanliness campaign and has motivated the entire nation to keep the 7500 Kilometres long coastal line of India clean, safe and healthy for mankind. He called upon all to join the massive clean-up drive on 17th September to be carried out at 75 beaches across the country with 75 volunteers for every kilometre of the coastline.

Secretary, MoES, Dr M. Ravichandran and Secretary DARPG V.Srinivas assured Dr Jitendra Singh that there will be regular interaction with District Collectors of all the 9 Coastal States to further strengthen and boost the coastal clean-up campaign. Gagandeep Singh Bedi, Greater Chennai Corporation Commissioner and Amitabh Sengupta, Special Secretary, Home Department, West Bengal also shared their inputs to widen the campaign. Nodal officers from MoES, Representatives from Coast Guard, Ministry of Shipping and NGOs including Paryavaran Sanrakshan Gatividhi took part in today’s meeting along with senior officials.

The meeting with the District Collectors comes in the wake of an important meeting convened on 22nd July by Dr Jitendra Singh of Union Ministers and Members of Parliament from coastal states of the country for seeking their suggestions and support to make it a mass campaign. Union Ministers Bhupender Yadav, Minister of Environment, Forest and Climate Change, Gajendra Singh Shekhawat, Jal Shakti Minister, Mansukh Mandaviya, Minister of Health and Family Welfare, ParshottamRupala, Minister of Fisheries, Animal Husbandry and Dairying, V Muraleedharan, Minister of State for External Affairs, L. MuruganMoS attended meeting along with MPs from large number of coastal States.



(Release ID: 1847530)
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Salinity in Coastal Areas

Some parts of the 1600 kilometre coastline, i.e. in the coastal parts of Mongrol – Chorwad of Saurashtra region of Gujarat, have been studied by Central Ground Water Board (CGWB). Ingress of salinity has been observed in groundwater during the said study. The presence of salinity in ground water along coastal Gujarat may be due to various reasons viz. prevailing hydro-geological settings, presence of physiographic depression in the coastal areas, inundation of sea water in low lying areas due to tidal fluctuation etc.

As per available information, the details of various coastal parts of the country vis-a-vis merging of groundwater with seawater are given at Annexure I.

(d) There is no specific study conducted by this department highlighting increase in  salinity in coastal areas and its effect on aquaculture.

Water being a State subject, management of groundwater water resources including tackling the salinity related issues is mainly State subject. Still, Central Government has taken a number of important measures for conservation, management of ground water including effective implementation of rain water harvesting in the country which to some extant reduces salinity effect in groundwater which can be seen at URL:http://jalshakti-dowr.gov.in/sites/default/files/Steps_to_control_water_depletion_Feb2021.pdf.

In addition, National Water Policy 2012 talks about monitoring water use pattern, planning appropriate interventions for tackling salinity, alkalinity or, similar quality problems.

Further, various measures which have been taken by the State Governments vis-à-vis salinity in groundwater, are given at Annexure II. 



The details of various coastal parts of the country vis-a-vis merging of groundwater with seawater as per information with CGWB

In Gujarat, in areas close to the coast, the ground water is saline even at shallow depths. The tidal ingress occurs in upper aquifers and low lying marshy lands inundated by sea water during high tides resulting into mixing of saline sea water with ground water in aquifers. The downward seepage in these areas increases ground water salinity. Further, during pre-monsoon, the water table gets lowered and a reverse hydraulic gradient is established near the coast leading to the landward flow of seawater in some of the stretches along the sea coast. During monsoon season, the water table recovers and a positive gradient is setup which generates submarine groundwater discharge into the Arabian Sea.

In Maharashtra, saline water ingress has been reported in isolated areas along the Maharashtra coast.  The studies carried out by the CGWB in Vasai-Virar area of the Thane district have indicated possible seawater ingress in a small area. The main cause of ingress is excessive exploitation of ground water for irrigation, encroachment of sea water into creeks during high tides and salt pan activities in and around the area.

In Goa, the instance of salinity problem is generally not noticed in the coastal aquifer. However, during summer surrounding areas close to the coast, creeks, marshy areas, islands and along tidal waves localized salinity has been noticed.

In Karnataka, there is no widespread problem of coastal salinity on the Karnataka coast except at a few sporadic locations like Ullal Beach, Mangalore taluk of Dakshina Kannada district and at Baindur in Kundapura taluk of Udupi district. However, it is a localized phenomenon in isolated pockets along the coastal stretch and tidal rivers.

Sea water ingress has not been reported by studies carried out by CGWB in Kerala coastal region.  However, seasonal tidal ingress is noticed all along the coastal region of Kerala. 

In Tamil Nadu on the basis of exploration and Groundwater management studies by government and non-government agencies, certain areas ( Minjur area, North of Chennai city, Chennai District, Tiruvanmiyur- Kovalam Tract, Southern part of Chennai City, Cuddalore Coast, Ramanathapuram, Nagapattinam, Thanjavur, Tiruvarur & Tuticorin Districts, Kuttam, Radhapuram, Tuticorin District) have been identified as salinity affected areas due to anthropogenic reasons or due to in-situ salinity problems. In Minjur area, located north of Chennai city the interface was about 3.5 kms inland in 1972. It has moved to about 15 kms inland at present

In Andhra Pradesh, fresh aquifer zones in the form of unconfined aquifers occur and are limited to the depth of 20 m to 30 m only, followed by confined aquifers which are mainly saline/brackish. However, the salinity of the confined aquifers is attributed to the marine depositional environment in the geological past. As of now, no saline water ingress is observed/reported along the coastal tracts of Andhra Pradesh State.

In Odisha, Parts of coastal Odisha suffers from salinity hazard which occurs to the east of Kasba Kumurda – Balasore – Gopalpur – Basudevpur – Kothar -Chandikhole – Salepur – Raghunathpur – Niali – Pipli section and extend upto the coastline. No instance of increase in salinity of ground water in the coastal region due to merging of sea water with it has been reported/observed in Odisha.

In West Bengal, the hydrogeological continuum of the sub-surface aquifers, water always flows and merges into sea water, and its salinity is naturally enhanced, even without any anthropogenic intervention.


Initiatives by the State Governments to control salinity in the Coastal areas

Karnataka:    The State government is taking up schemes for construction of Vented dams and Salt Water Exclusion Dams in coastal areas and rejuvenation of Kharlands which is likely to improve the quality of groundwater in the vicinity in the targeted areas.

Gujarat:     The Government of Gujarat (GOG) appointed High Level Committees (HLC) to examine the problems of salinity ingress along with the coastal areas of Saurashtra and Kutch, and to propose remedial measures, determine the cost of the works and set up priorities for implementation to arrest salinity ingress and push back the saline water front towards the sea. As per recommendations of the committees, the State Government has taken up some of the works in most affected areas. Further, Government has posed dark zone in some area of coastline to reduce over exploitation of groundwater, and also taken up various measures for ground water recharge and also adopted micro- irrigation up to some extent.

Kerala:     State Government has installed tidal regulators in major inlets to contain the salinity problem arising out of sea water ingress through the inlets and backwaters.

This Information was given by the Minister of State for Jal Shakti Shri Bishweswar Tudu in a written      reply in Lok Sabha today.



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Coastal POS Announces They Are Back Full Throttle After COVID-19 Pandemic

Charleston SC based merchant services provider announced today that they are running at full throttle after the massive business slowdown in the Low Country caused by the Covid Pandemic.

Company Vice President, Mr. Hardik Panchal stated, “I’m extremely pleased to announce that the company was seeing a major increase in the credit card processing volume of our existing merchants and hopefully the beginning of a surge in the number of new businesses, starting in Charleston SC and surrounding areas of the Low Country.” The company had seen the worst times last summer and thinks they are on a sound footing from here. “All of our account executives and customer service reps are back and we are looking for a banner Q3 and Q4 for this year.”

The company provides merchant services, ATMs, and POS equipment to Low Country area businesses.

The company services a large area of the coastal Low Country, from Charleston, Hilton Head, Savannah, Florence, Georgetown and Myrtle Beach SC.

Company Headquarters:
Coastal POS
915 Folly Road
Charleston, SC 29412
(843) 633-1401
MAP: https://tinyurl.com/ybfn37gl