SAI appoints 398 coaches, assistant coaches in preparation of Olympics 2024, 2028; ex-international athletes, Arjuna awardees among those appointed

In a major step that will strengthen the coaching backbone of India, the Sports Authority of India, Ministry of Youth Affairs and Sports, Government of India has extended offers of employment to 398 coaches at various levels in 21 disciplines. Many among the total number of 398 are ex-international athletes and Arjuna awardees who have competed or won medals in elite competitions such as the World Championships and Olympics. Of the total number of 398, 101 coaches are joining on deputation from PSUs and other government bodies.

The recruitment comes in the wake of the effort of the Ministry of Youth Affairs of Sports to provide 360 degree support to athletes as they prepare for important national and international competitions, including Olympic 2024, 2028. “I am happy that a number of ex-athletes who have competed at the highest international level of competition and won medals have applied for these posts and have been selected,” said Union Minister of Youth Affairs and Sports, Shri Anurag Singh Thakur, adding, “Their (the ex-international athletes) inclusion in the system will mean that besides training athletes in the sport itself, they will be able to train them for mental toughness which is the key to success when competing at the world stage.”

The new batch of coaches and assistant coaches has a host of eminent names, including Padma Shri awardee and Arjuna Awardee Bajrang Lal Thakar who is a gold medallist at the Asian Games and joins as a Rowing coach, Shilpi Sheoran who has won the gold in the Commonwealth Games in 2011 and joins as an assistant coach in wrestling, Olympian Jincy Phillip who joins as an athletics coach, Pranamika Borah multiple medallist in leading international championships who joins as a boxing coach. Speaking about what he looks forward to in the new assignment, Arjuna Awardee Bajrang Lal Thakar said, “I am grateful to the Sports Authority of India for giving me a chance to give back to sports as a coach especially at a time when water sports in India has a great chance of making an impact at international competitions. I am training the team for the Asian Games and I am confident that by fielding athletes in maximum number of disciplines we will be able to add to the country’s medal tally in the upcoming Asian Games.” Thakar added that water sports in India has got an added push with SAI’s National Centers of Excellence in Jagatpura and Alleppey which are world class infrastructure for water sports training.

There are 4 Arjuna Awardees, 1 Dhyanchand Awardee and 1 Dhronacharya Awardee among those who have been selected for the positions. Besides ex-international athletes, those who have completed their Diploma in Sports Coaching from NSNIS Patiala or a recognized Indian or foreign University have also been inducted. Several SAI coaches who were previously on contract, but whose contracts had ended, have been recruited back in service, as per their eligibility.



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Relationship Coaches’ New Book Empowering Couples and Singles for Relationship Success

Husband and Wife Relationship Coaches, Cullen and Elitia Mattox, have created a blueprint for relationship success in their debut book, Love Literacy.

NEW YORKJune 9, 2021PRLog — Couples and singles looking to improve relationship outcomes, now have a new resource to amplify their efforts with the new book, Love Literacy: A Conscious Journey  to Healthy Relationships.

Touted as ‘The Busy Professional’s Go-to Guide’, Love Literacy is a definitive guide on creating and maintaining healthy relationships. Using a proven model, the authors, Cullen and Elitia Mattox, educate couples on the reasons why love is not working, as well as offer love lessons that makes love work. They address the individual as a whole before exposing the imposters that obstruct healthy relationships. The book also includes a relationship audit, conflict resolution tools and an opportunity to optimize one’s lifetime partnership for consistent love.

Cullen and Elitia Mattox are the Founders of When Love Works Dynamically (WLWD)- a relationship coaching and development services company that equips clients with tools to create the relationship they deserve. The couple have backgrounds in Psychology, education and communication, and have worked with over 1000 clients to validate their tools for healthy relationships.

Love Literacy is the Mattox’s first book, but the depth, authenticity and clarity of their writing gives no indication of their experience. When asked about the motivation to write the book, Elitia explained: We wanted to create a resource that we wished was available when we were struggling to find our way. We also got tired of seeing people struggle to get and maintain healthy relationships from dating, to courting and into lifetime partnership. It’s heart-breaking to see people who really love each other have to walk away because they don’t have the tools to make love work. So instead of complaining, we decided to share best practices that we have used with our clients for healthy relationship culture.”

Already rave reviews are pouring in for Love Literacy, with many hailing the resource as a game changer and eye opener.  One reader, Nikki C. summed up the overall impact of the book. She said:  “Love Literacy provides an honest and refreshing take on lifetime partnership; explaining that enthusiasm and chemistry alone are not enough. This insightful perspective gives the reader the permission to readjust their views or previous behaviors to learn the tools necessary  for a healthy, loving lifetime partnership.”

With statistics showing a drastic increase in the breakdown of relationships throughout the pandemic, Love Literacy is a timely resource. Although the book is primarily about intimate relationships, much of the content is applicable to other types of relationships including business, family and platonic friendships.

Love Literacy is available in paperback format and eBook on the authors’ website ( The eBook format is available at online book retailers including Amazon, Barnes &Noble, and Rakuten Kobo. Paperback purchases are signed by the authors and also rewarded with a beautifully designed bookmark. For more, visit: