Hong Kong – Health risk category for Air Quality Health Index may reach “Serious” level

Health risk category for Air Quality Health Index may reach “Serious” level

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     The Environmental Protection Department (EPD) has recorded higher than normal air pollution levels today (December 30). According to the EPD’s forecast, it is expected that the Air Quality Health Index (AQHI) at some air quality monitoring stations may reach the “Very High” or “Serious” level later today. 

     Under the influence of a dry continental airstream, the weather in Hong Kong today is mainly fine. Light wind is unfavorable for pollutant dispersion. The intensesunshine enhances photochemical smog activity leading to rapid formation of ozone and fine particulates in the Pearl River Delta region. 

     ​According to the Hong Kong Observatory, a surge of northeast monsoon is expected to reach in the coming few days and then will be windy. The EPD expects air quality in Hong Kong will improve by then. 
 
     ​With a health risk category in the “Very High” range or above, children, the elderly and persons with existing heart or respiratory illnesses are advised to reduce physical exertion and outdoor activities to a minimum or avoid such activities. The general public is advised to reduce, or reduce to a minimum, outdoor physical exertion, and to reduce time outdoors, especially in areas with heavy traffic. As health effects of air pollutants may vary for individuals, persons who are in doubt or experience discomfort should seek advice from healthcare professionals. The public may visit the Centre for Health Protection’s website (www.chp.gov.hk/en/content/9/460/3557.html) for more information on health effects of air pollution and relevant health advice. 

     ​The Education Bureau (EDB) urges all schools to visit the EDB website for appropriate measures to safeguard students’ health and take note of changes in the index. The relevant hyperlink is as follows: www.edb.gov.hk/en/sch-admin/admin/about-activities/sch-activities-guidelines/index.html. 

     ​When the AQHI is at the “Very High” level, employers of outdoor workers performing heavy manual work are advised to assess the risk of outdoor work and take appropriate preventive measures to protect the health of their employees, such as reducing outdoor physical exertion and the time of their stay outdoors, especially in areas with heavy traffic. At the “Serious” level, employers of all outdoor workers are advised to assess the risk of outdoor work and take appropriate preventive measures to protect the health of their employees. 

     ​Members of the public can check the current AQHI readings at the EPD’s website (www.aqhi.gov.hk/en.html) or by calling the hotline 2827 8541. 

Hong Kong – Health risk category for Air Quality Health Index may reach “Serious” level

Health risk category for Air Quality Health Index may reach “Serious” level

*************************************************************************************


     The Environmental Protection Department (EPD) has recorded higher than normal air pollution levels since September 10. According to the EPD’s forecast, it is expected that the Air Quality Health Index (AQHI) at some monitoring stations may reach the “Serious” health risk category later today (September 13). The air pollution levels are expected to remain higher in the next few days.

 

     Under the influence of a dry continental airstream, the weather in Hong Kong today is fine and very hot, with light to moderate northerly winds, which is unfavourable for pollutant dispersion and results in a rising regional pollution level. The intense sunshine enhances photochemical smog activity leading to rapid formation of ozone and fine particulates in the Pearl River Delta region. The high ozone level also promotes the formation of nitrogen dioxide.

 

     According to the Hong Kong Observatory, the weather will remain very hot with light winds over the coast of Guangdong in the next few days (September 14 to 18). The EPD expects that the regional pollution level affecting Hong Kong will remain higher than normal until the advent of stronger wind.

 

     With a health risk category in the “Very High” or “Serious” levels, children, the elderly and persons with existing heart or respiratory illnesses are advised to reduce physical exertion and outdoor activities to a minimum or avoid such activities. The general public is advised to reduce, or reduce to a minimum, outdoor physical exertion, and to reduce time staying outdoors, especially in areas with heavy traffic. As health effects of air pollutants may vary for individuals, persons who are in doubt or experience discomfort should seek advice from health-care professionals. The public may visit the Centre for Health Protection’s website (www.chp.gov.hk/en/content/9/460/3557.html) for more information on health effects of air pollution and relevant health advice.

 

     The Education Bureau (EDB) urges all schools to visit the EDB’s website for appropriate measures to safeguard students’ health and take note of changes in the index. The relevant hyperlink is as follows: www.edb.gov.hk/en/sch-admin/admin/about-activities/sch-activities-guidelines/index.html.

 

     When the AQHI is at the “Very High” level, employers of outdoor workers performing heavy manual work are advised to assess the risk of outdoor work and take appropriate preventive measures to protect the health of their employees, such as reducing outdoor physical exertion and the time of their stay outdoors, especially in areas with heavy traffic. At the “Serious” level, employers of all outdoor workers are advised to assess the risk of outdoor work and take appropriate preventive measures to protect the health of their employees.

 

     Members of the public can check the current AQHI readings at the EPD’s website (www.aqhi.gov.hk/en.html) or by calling the hotline 2827 8541.

Two New Category Pirates Business Books Hit #1 at the Same Time

 Category Pirates, the leading digital-first business publisher, announced that their first two full-sized books, “The Category Design Tool Kit” and “A Marketer’s Guide To Category Design,” successfully achieved number one status in multiple categories on Amazon.com at the same time on Monday, December 6, 2021.

“Category Design has emerged as the most powerful business skill on the planet,” said Category Pirates Co-Creator, Nicolas Cole. “Over the past 20 years, Category Creation has gone from being a little-known ‘positioning’ secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.”

Christopher Lochhead, Eddie Yoon, and Nicolas Cole—otherwise known as the Category Pirates—are thought leaders of Category Creation and Category Design thinking in the digital age.

What is Category Design?

Category Design is the management discipline of creating and dominating markets. It is a strategy used by entrepreneurs, executives, marketers, and creators to build business breakthroughs through establishing radical differentiation.

On average, category leaders earn 76% of the total value created in their market and have market capitalizations that are five to eight times higher than comparable high-growth companies. As a result, successful Category Designers are the people who earn the vast majority of the economic value created in a given market—and are the ones best positioned to make an outsized difference in the world.

Given the global success of Harvard Business Review articles such as “Why It Pays to Be a Category Creator” and “Category Creation Is the Ultimate Growth Strategy” (authored by Category Pirate, Eddie Yoon) and the first book on Category Design, “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” (Co-Authored by Category Pirate Christopher Lochhead), there has been a growing understanding in business that in order to have a meaningful impact, in order to “become known for a niche you own,” and in order to dominate an industry, you must create a new category for yourself (or redesign an existing one in your favor).

“The Category Design Toolkit”

In The Category Design Toolkit, readers discover 15 mind-altering frameworks for how to see business, life, and the way people organize information into “categories” in their minds. Are you a B2B enterprise software company? Do you sell plastic widgets on Amazon? Maybe you’re a small business owner, a biotech entrepreneur, or a YouTuber. It doesn’t matter who you are or what you do—category design thinking matters.

In this book, people will learn:

– How to objectively measure whether you and your company are creating a new category versus competing in someone else’s (existing) category.

– How to prosecute The Magic Triangle: product design, company/business model design, and category design.

– How to find your Superconsumers, and leverage Superconsumer data to discover new potential categories.

– How to engineer a category breakthrough (even if you think your industry is “too saturated” or “all the good ideas are taken”).

– The importance of being a missionary versus a mercenary—and why mercenary entrepreneurs and executives unknowingly compete over 24% of the market.

– The 8 category differentiation levers, and all the ways you can create a defensible moat around your business.

– How you can apply category creation & category design principles even as a small “e” entrepreneur or local business owner.

– How category design can also be applied to your career (and why you should aim to become known for a niche you own, not “build a personal brand).

– What happens if you neglect your category—and how to rage category violence industry leaders who make this mistake.

– How to write a legendary S-1 and raise hundreds of millions (even billions) of dollars in your company’s IPO by making a case for the future growth of your category (which you created & designed).

– Why “Blue Ocean” isn’t what you are looking for. And if you want to truly create a category of your own, you should execute a No Ocean Strategy.

The Category Design Toolkit is everything people need to know in order to learn, practice, and master the skill of category design.

“A Marketer’s Guide To Category Design: How To Escape The ‘Better’ Trap, Dam The Demand, And Launch A Lightning Strike Strategy”

In A Marketer’s Guide To Category Design, people will learn:

– There is a new category of “human” in today’s world: Native Digitals (people under the age of 35 years old). And if you are a Native Analog, then all of your marketing efforts need to sit in this new context called, “For Native Digitals, the digital world is the real world.”

– Why so many marketers, entrepreneurs, executives, and even investors fall for The Big Brand Lie (falsely believing it’s the company’s “brand” customers care about).

– The “Better” Trap: why comparison marketing never works, and causes comparison-focused companies to fight over only 24% of the market.

– How to successfully execute a Dam The Demand strategy, stopping customers in the “old” world and moving them over to the new & different future you are creating.

– How to launch a Lightning Strike Strategy—and why “Peanut Butter Marketing” (spread out evenly throughout the year) is a guaranteed path to irrelevancy.

– What most marketers don’t understand about Black Friday, and why discount campaigns and coupons are a bad way to grow your business.

– And finally, the difference between content marketing that captures people’s attention and makes a difference versus content that goes nowhere.

About Category Pirates

Category Pirates is the leading authority on category design and category creation. We publish newsletters and books for the radically different—who want to see, design and claim the future.

Category Pirates’ newsletter is in the top 1% paid of paid newsletters on the Internet, and currently at charting at #7 in the subcategory of “business” on Substack. Category Pirates has published over 20 books with multiple books achieving #1 status on Amazon.com in multiple business, strategy, and marketing categories.

Eddie Yoon, Nicolas Cole and Christopher Lochhead are the Co-Creators of Category Pirates.

Contact:

Categorypirates@gmail.com

Category Pirates

Nicolas Cole

573-864-5929

www.categorypirates.com

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Hong Kong – Health risk category for Air Quality Health Index reaches “Serious” level

Health risk category for Air Quality Health Index reaches “Serious” level

***********************************************************************************


     The Environmental Protection Department (EPD) has recorded higher than normal pollution levels since noon today (September 15). At 2pm, the Air Quality Health Index (AQHI) at the Tap Mun general monitoring station reached 10+, corresponding to the “Serious” health risk category. The air pollution levels are expected to remain higher in the next two days.
 
     Hong Kong is under the influence of a high-pollution background airstream. The weather today is mainly fine with light winds. Light wind hindered the effective dispersion of air pollutants. The sunshine enhanced photochemical smog activity and the rapid formation of ozone and fine particulates in the Pearl River Delta region. The high level of ozone has also promoted the formation of nitrogen dioxide.
 
     According to the Hong Kong Observatory, a broad area of low pressure will bring unsettled weather early next week. It is expected that air quality levels will improve by then.
 
     With a health risk category in the “Very High” or “Serious” levels, children, the elderly and persons with existing heart or respiratory illnesses are advised to reduce physical exertion and outdoor activities to a minimum or avoid such activities. The general public is advised to reduce, or reduce to a minimum, outdoor physical exertion, and to reduce time staying outdoors, especially in areas with heavy traffic. As health effects of air pollutants may vary for individuals, persons who are in doubt or experience discomfort should seek advice from health-care professionals. The public may visit the Centre for Health Protection’s website (www.chp.gov.hk/en/content/9/460/3557.html) for more information on health effects of air pollution and relevant health advice.
 
     The Education Bureau (EDB) urges all schools to visit the EDB’s website for appropriate measures to safeguard students’ health and take note of changes in the index. The relevant hyperlink is as follows:
www.edb.gov.hk/en/sch-admin/admin/about-activities/sch-activities-guidelines/index.html.
 
     When the AQHI is at the “Very High” level, employers of outdoor workers performing heavy manual work are advised to assess the risk of outdoor work and take appropriate preventive measures to protect the health of their employees, such as reducing outdoor physical exertion and the time of their stay outdoors, especially in areas with heavy traffic. At the “Serious” level, employers of all outdoor workers are advised to assess the risk of outdoor work and take appropriate preventive measures to protect the health of their employees.
 
     Members of the public can check the current AQHI readings at the EPD’s website (www.aqhi.gov.hk/en.html) or by calling the hotline 2827 8541.

Hong Kong – Health risk category for Air Quality Health Index may reach “Serious” level

Health risk category for Air Quality Health Index may reach “Serious” level

*************************************************************************************


     The Environmental Protection Department (EPD) has recorded higher than normal air pollution since yesterday (September 11). According to the EPD’s forecast, it is expected that the AQHI at some general and roadside air quality monitoring stations may reach the “Serious” level later in the afternoon, and the air pollution levels are expected to remain higher in the next two days.

     Under the influence of the subsiding air of Tropical Cyclone Chanthu, the weather in Hong Kong is very hot, with moderate westerly winds today, which is bringing an airstream with high regional ozone and particulate background pollutant concentrations and is unfavourable for pollutant dispersion. The intense sunshine enhances photochemical smog activity and the rapid formation of ozone and fine particulates in the Pearl River Delta region. The high level of ozone has promoted the formation of nitrogen dioxide.

     According to the Hong Kong Observatory, winds are expected to be light over the coast of Guangdong early to midweek this week. It is expected that the air pollution level will remain higher than normal until the advent of stronger wind.

     With a health risk category in the “Very High” or “Serious” levels, children, the elderly and persons with existing heart or respiratory illnesses are advised to reduce physical exertion and outdoor activities to a minimum or avoid such activities. The general public is advised to reduce, or reduce to a minimum, outdoor physical exertion, and to reduce time staying outdoors, especially in areas with heavy traffic. As health effects of air pollutants may vary for individuals, persons who are in doubt or experience discomfort should seek advice from health-care professionals. The public may visit the Centre for Health Protection’s website (www.chp.gov.hk/en/content/9/460/3557.html) for more information on health effects of air pollution and relevant health advice.

     The Education Bureau (EDB) urges all schools to visit the EDB’s website for appropriate measures to safeguard students’ health and take note of changes in the index. The relevant hyperlink is as follows:
www.edb.gov.hk/en/sch-admin/admin/about-activities/sch-activities-guidelines/index.html.
 
     When the AQHI is at the “Very High” level, employers of outdoor workers performing heavy manual work are advised to assess the risk of outdoor work and take appropriate preventive measures to protect the health of their employees, such as reducing outdoor physical exertion and the time of their stay outdoors, especially in areas with heavy traffic. At the “Serious” level, employers of all outdoor workers are advised to assess the risk of outdoor work and take appropriate preventive measures to protect the health of their employees.

     Members of the public can check the current AQHI readings at the EPD’s website (www.aqhi.gov.hk/en.html) or by calling the hotline 2827 8541.