ANGEL’S ENVY® Unveils $8.2 Million Brand Home Expansion and First Virtual Distillery in Decentraland

The $8.2 million Brand Home expansion adds 13,000 square feet and doubles annual guest capacity at ANGEL’S ENVY’s distillery in Louisville, Kentucky, U.S.

From June 14, National Bourbon Day, through June 20, fans can visit the ANGEL’S ENVY Meta Distillery virtual pop-up for a gamified bourbon-making experience, interactive cocktail quest, POAP token, NFT wearable giveaways, and more

Louisville, Kentucky – WEBWIRE

ANGEL’S ENVY®, the Kentucky-based craft distiller that produces finished whiskeys, today unveiled its completed $8.2 million Brand Home expansion at 500 E. Main St. in Louisville, Kentucky, U.S. The expansion, which adds 13,000 square feet to the facility, will allow ANGEL’S ENVY to welcome an additional 64,000 visitors each year, doubling annual guest capacity. To celebrate, ANGEL’S ENVY, the super-premium whiskey owned by Bacardi Limited, is inviting fans to plan an in-person visit or experience the Brand Home virtually via the ANGEL’S ENVY Meta Distillery, the first-ever distillery experience in Decentraland. The ANGEL’S ENVY Meta Distillery – which includes a gamified and educational distillery production tour and bourbon-making experience, interactive cocktail challenge, Proof of Attendance Protocol (POAP) token, non-fungible token (NFT) wearable giveaways, and more –  launched in Decentraland on June 14, National Bourbon Day, and will remain open through June 20.

’’ANGEL’S ENVY has seen significant growth over the past several years, and that will only be amplified with our Brand Home expansion as we can now better meet the incredible demand from visitors who want to tour our facilities and experience our distillery. We’re proud to be part of such a strong community in Louisville and will continue to invest in our hometown. We’re thrilled to launch the ANGEL’S ENVY Meta Distillery on National Bourbon Day and look forward to engaging and celebrating bourbon with new audiences from all over the world through the virtual experience.”

Gigi DaDan, ANGEL’S ENVY General Manager

The expansion to the ANGEL’S ENVY Brand Home will create approximately 20 new jobs in Louisville and includes new spaces and experiences for guests, such as a larger retail area, five new tasting rooms, an additional bar space, event space, and full catering kitchen and a designated room for ANGEL’S ENVY’s “Bottle Your Own” experience, which will now offer guests the chance to fill their own bottles of a distillery-exclusive Single Barrel offering. ANGEL’S ENVY worked with Joseph & Joseph, Contagious, and Sullivan & Cozart on the design and build for the expansion; construction began in late 2020. Visitors can now learn more about distillery experiences, book tours, and inquire about private events at

With the launch of the ANGEL’S ENVY Meta Distillery, the super-premium bourbon brand becomes the first in the Bacardi portfolio of brands to create a Brand Home in the metaverse. Users (age 21+) are taken on a series of gamified experiences such as a mash bill challenge, cask personalization in the barreling room, and an ingredient quest to create cocktails. In addition, users have the opportunity to plant virtual white oak trees around the distillery, correlating to trees planted in real life through ANGEL’S ENVY’s “Toast the Trees” initiative – a program created in 2014 to raise awareness about the importance of a healthy white oak tree population to preserve the future of bourbon. ANGEL’S ENVY partnered with Terrazero Technologies Inc., a metaverse products and services technology firm and experience development studio, to create the ANGEL’S ENVY Meta Distillery.

’’We are excited to welcome the first distillery in Decentraland with the ANGEL’S ENVY Meta Distillery. As we have seen over the past several months, people want to engage in the metaverse with activities and goods that they can relate to from this reality. The ANGEL’S ENVY Meta Distillery creates a new way for people to engage and celebrate in the metaverse.”

Adam de Cata, Head of Partnerships for Decentraland Foundation

Throughout the experience, which is easily accessible for first-time or established users of Decentraland, users will earn virtual badges, a POAP token, and free customized NFT wearables. Users within the U.S. are able to purchase physical items from the ANGEL’S ENVY web shop and a metaverse cocktail delivered to their door via Cocktail Courier. They can also enter to win an ANGEL’S ENVY mixology kit. More information about how to access and engage with the experience can be found here.


ANGEL’S ENVY is a Louisville, Kentucky-based craft distiller that produces finished whiskeys. Co-founded in 2010 by the late Master Distiller Lincoln Henderson and his son Wes Henderson, it began as a passion project that combined their family’s deep-rooted passion for and knowledge of the industry with an innovative outlook on bourbon making and finishing. Today, the ANGEL’S ENVY team continues to produce its award-winning core offerings – a Kentucky Straight Bourbon Finished in Port Wine Barrels and a Rye Whiskey Finished in Caribbean Rum Casks – as well as a variety of innovative, special releases.

ANGEL’S ENVY opened the doors to its Brand Home, the first full-production whiskey distillery in downtown Louisville, in 2016. In June 2022, ANGEL’S ENVY completed an $8.2 million expansion to its Brand Home, doubling annual guest capacity. The ANGEL’S ENVY distillery is located at 500 East Main Street.

ANGEL’S ENVY is available in all 50 U.S. states and several international markets, and it is produced by Louisville Distilling Company, a subsidiary of Bacardi Limited.

For more information, please visit us at, or on:

Facebook: or

Twitter: @angels_envy

Instagram: @angelsenvy


©2022. Angel’s Envy is a registered trademark. Bottled by Louisville Distilling Company, Louisville, KY. Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels – 43.3% Alc. By Vol.

Telephone Angels Receives Grant From Dr. Michael Everest

When Dr. Micheal Everest learned about the Telephone Angels Program; he was intrigued by what this program was doing to lift the spirits of those who were alone, especially during the times of lockdown over the COVID-19 pandemic.

Dr. Michael Everest is well-known for his medical expertise and charitable contributions. His father, Edwin Everest, was the founder of The Everest Foundation, which is a non-profit company dedicated to providing more opportunities for medical research and education. They have given the funding needed for many residency programs and medical research, bringing possibilities to people all over the country. 

When Dr. Micheal Everest learned about the Telephone Angels Program; he was intrigued by what this program was doing to lift the spirits of those who were alone, especially during the times of lockdown over the COVID-19 pandemic. However, this program would not be able to successfully operate if it did not receive funding. So, to keep things running, The Everest Foundation donated a $55,000 grant.

What Is The Telephone Angels Program?

The Telephone Angels Program was first started in April 2020, when many people were feeling an all-time low from being isolated. Volunteers will make phone calls to those who sign up for the program once or twice a week. These calls are simply cheer-up calls, where the participant and the volunteer can chat about anything.

Volunteers aren’t there to give medical or psychological advice. They are just calling to brighten up the participant’s day. Many people relate to feeling alone or isolated; these cheer-up calls help them feel less alone. While this program was initially organized to help boost the participants’ mental health, many volunteers have started to feel happier and more socially alert from the experience.

Telephone Angels Program is based In LA and is organized by the founders of the Angel Food Program. This is a non-profit program that provides medically tailored food to people who are living with chronic illnesses. They provide meals to over 2,300 people every day.

How The Everest Foundation Is Helping

Dr. Michael Everest and Everest Foundation are very committed to using their resources to help projects and organizations that benefit the health industry, whether it’s physical or mental. The positive effects these cheer-up calls are having on many people whose mental health has been at an all-time low is needed more than ever right now.

In order to keep this program running successfully, it will need proper resources. That is why The Everest Foundation decided to donate the $55,000 grant. Now the Telephone Angels Program has funding for training and other resources they need to keep the operation running. The money has even helped them find more qualified volunteers.

The Everest Foundation and Telephone Angels program are excited to work together and deliver more cheer-up calls to those who need a friend to chat to. It’s amazing what a 10-minute phone call can do to boost a person’s mood. When a program can help its volunteers just as much as the people it’s aiming to help, then The Everest Foundations knows they are worth funding.

Dr. Michael Everest hopes this money can help the Angels with the research needed to keep everyone using the program happy with their services.



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