With TATA Agrico’s selectively made and precision-assured agricultural products, the brand has been able to win the trust of farmers across the nation. Noting this, the brand conducted Farmers’ Meets or Kisaan Meets across the four corners of the nation to understand the needs and communicate with them about new tools and features.
The events were conducted before the Kisaan Diwas, which is celebrated across the nation on 23rd December every year. The Kisaan Meets was organized jointly by TATA Agrico and TATA Shaktee as an act of exploring synergies together on the field.
These Kisaan Meets witnessed representatives from the brands visiting different villages and organizing programs to which farmers from the neighborhood were invited. Information on different tools and their safety usage protocols was shared with these farmers. Individual interviews with the farmers on the field were also conducted where they were asked how their favorite TATA Agrico tools impacted their occupation and brought forth changes in their lives. The farmers were also welcome to share lunch and laughter.
Covering all the details and information from these events that took place over this month, TATA Agrico collated a video showing snippets and interviews of these programs and interactions.
On the auspicious occasion of Vishwakarma Puja, TATA Agrico, the oldest brands of TATA Steel with 98 years old legacy and expertise owning TATA tools and equipment across the country, delved deep into the lives of those who create these tools and in turn shape the structure of the nation.
TATA Agrico with its goal to “Strengthening the Hands of India” made it a priority to highlight those who contribute massively to the creation of tools that eventually make us. To promote those who frequently get overlooked in society’s building chain, the brand sought a spotlight on them.
TATA Agrico stepped ahead in its endeavor to extend gratification to the real-life Vishwakarmas and came up with a campaign featuring the whole process that goes into the creation of “Tools,” from the precise cutting and heating of Raw Materials to the final stages where the tool is made and stamped with the logo. The campaign brought up those hands that create the tools which eventually initiates the building chain of the society.
Along with spending time with the workers and observing their way of work, TATA Agrico interacted with the real-life Vishwakarmas with some questions like:
How much time and effort goes into the creation of a single tool? How do they manage their household with such a strenuous work life? What has been TATA Agrico’s overall impact on their lives?
The Video was released on 17th September 2022, on the day of Vishwakarma Puja, on all social channels. The video concludes with the message – TATA Agrico extending faith and aspiration to all the Real Life Creators; expressing how TATA Agrico will always be there to support those who lay the foundation for our society to thrive.
TATA Agrico is committed to operating responsibly concerning the health, safety, and well-being of its employees, channel partners, and the communities in which it operates. It is also committed to the sustainable management of the environment and finite resources. The division lays extreme stress on quality processes and is ISO 9001:2008 certified.
“Kisan Diwas” in India is celebrated every year on December 23 throughout the nation for the invaluable contribution of the farmers, who are the pillars behind the economy of our country.
West Bengal is mainly dependent on agriculture and keeping this in mind and celebrating the hard work of the farmers Tata Agrico, took some wonderful efforts this year. Tata Agrico, the oldest brand of Tata Steel, has been manufacturing and selling the equipment required by the kisans including hoes, shovels, sickles, crowbars, pickaxes, and a variety of hammers for almost a century now since the year 1925.
Farmers happen to be the prime consumers of Tata Agrico and as a brand, they have strived to reach them and to interact with them. This year on Kisan Diwas, Tata Agrico also took an initiative to meet these pillars of the nation and celebrate their contribution.
While celebrating their contributions the brand maintained all the precautions of COVID-19, as team Tata Agrico reached different areas of West Bengal and organized a ceremony with farmers to know them better and spend time with them. There were some small giveaways arranged from the brand. Tools such as Hoe, Shovel and Pickaxe which are extremely useful in agriculture were gifted to the farmers by Tata Agrico. The event was covered on social media to reach a wider audience and was shared on various social platforms. Check it out on Tata Agrico’s Facebook page: rb.gy/81nr9k.
The farmers who have been using Tata Agrico’s agricultural tools were asked about how they feel about using these tools, to which one of their spokespersons told that, “Tata Agrico’s products are durable, strong and last for long.”
Through this initiative, the brand has tried reaching out to the farmers on ground and speaking to them to understand their farming techniques better.
Tata Agrico is committed to the safety, health, and wellbeing of all the members, employees, channel partners and communities. The brand stresses quality processes and is ISO 9001:2008 certified.
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