ACTUAL Brings Sustainability Transformation Platform to United Nations Global Compact

ACTUAL joins largest corporate sustainability initiative in the world to contribute to the development, implementation and disclosure of responsible business practices

The initiative is comprised of more than 15,000 companies and 3,800 non-business signatories based in over 160 countries, and more than 69 local networks

San Francisco, CA – WEBWIRE

Corporate sustainability and social responsibility are the pillars of ACTUAL and, in our pursuit of a sustainable future, we are forging alliances to ignite a movement that will not only curb greenhouse gas emissions but also unleash an era of boundless growth, said Karthik Balakrishnan, Co-Founder and President at ACTUAL.

ACTUAL, a company building a software platform that helps organizations embed sustainability into their business models and meet net-zero and corporate pledges, announced today its membership in the United Nations Global Compact Initiative.

Launched in 2000, the UN Global Compact is a worldwide call to companies to align their operations and strategies with ten universally accepted principles in the areas of human rights, labor, environment and anti-corruption, and to take action in support of UN goals and issues.

With the mounting pressure to achieve net-zero emissions and promote sustainable, inclusive growth, organizations are increasingly vocal about their commitments to refine their business practices. Yet, when it comes to enhancing their environmental operations, most companies find themselves stuck in the cycle of carbon accounting and reporting, missing a clear roadmap for implementing effective solutions. ACTUAL, on the other hand, takes a step beyond mere environmental tracking; it empowers leaders to create personalized, real-world action plans that align with the universally accepted principles of the UN Global Compact.

Corporate sustainability and social responsibility are the pillars of ACTUAL and, in our pursuit of a sustainable future, we are forging alliances to ignite a movement that will not only curb greenhouse gas emissions but also unleash an era of boundless growth, said Karthik Balakrishnan, Co-Founder and President at ACTUAL. We relish the opportunity to join this group of like-minded individuals who recognize the potential and impact of responsible business practices to work towards a greener future.

Companies joining the UN Global Compact share a common conviction that business practices rooted in universal principles contribute to a more stable and inclusive global market, and help build prosperous and thriving societies where business can succeed.

Inspired by game-like mechanics from SimCity, ACTUALs interface allows leaders to build, evaluate, and execute on sustainability plans which can evolve in real-time as lessons are learned, new technologies become available, and costs change. The result is a living, user-friendly sustainability strategy that enables enterprises and governments to bridge the chasm between the pledges they are bound by and the actions that they need to take to meet responsible business goals.

To learn more about working with ACTUAL, visit

Founded in 2018 by a team of software engineers, game designers, and clean transportation and supply chain experts, ACTUAL is a first-of-its-kind Sustainability Transformation Platform designed to help companies embed sustainability into their business models and meet net-zero and corporate pledges. ACTUALs platform enables leaders to build living capital plans that are always up to date, in compliance with evolving standards, and available for stakeholder inspection. ACTUALs platform has been recognized by Business Intelligence Group as a 2022 Sustainability Product of the Year, a TIME Best Inventions 2022 winner and an honoree of Fast Companys 2023 Innovation By Design Award. ACTUAL is backed by Buckley Ventures, Hyper, Social Impact Capital, Wndrco, Sequoia Scout, Signalfire Scout, Craft Scout and Global Founders Capital. For more information, visit


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Inspired by Actual Events, New Historical Adventure Novel Celebrates the Role of Women in the Battle for America’s Independence

 In 1778, war was men’s business. That didn’t stop countless brave women from getting involved in the fight for liberty. In Tracy Lawson’s thrilling historical adventure, “Answering Liberty’s Call: Anna Stone’s Daring Ride to Valley Forge,” we meet mother and wife Anna, who undertakes a death-defying 200-mile journey to save her husband and brothers from an uncertain fate at Valley Forge. Based on the tale of the author’s sixth great-grandmother’s journey to the army camp, which was passed down through the descendants of Anna’s eleven children, Lawson conducted extensive research to flesh out the novel with authentic genealogical and historical details.

We rarely see the American Revolution from a woman’s perspective. Anna Stone’s story is representative of the efforts of thousands of women who advanced the cause of liberty as couriers, saboteurs, spies, and relief workers. Anna leaves her children and the safety of home to enter the conflict zone alone, where she witnesses and confronts many of the problems Americans faced during the war. While racing to bring lifesaving supplies to her loved ones, she learns of a plot to overthrow General Washington. She agrees to carry a message of warning to the Commander, further adding to the suspense as she attempts to outrun one of his enemies, who is determined to steal the letter.

Available in hardcover, paperback, and eBook, the second edition of “Answering Liberty’s Call: Anna Stone’s Daring Ride to Valley Forge,” was released on March 29, 2022, and is distributed by Bublish, Inc. It is the first volume in Lawson’s Ladies of the Revolution series.

About the Author

Tracy Lawson conducted extensive genealogical and historical research before writing about her sixth great-grandmother’s ride to Valley Forge. She is a member of the Daughters of the American Revolution chapter named in Anna’s honor.

A Cincinnati native, Tracy divides her time between homes in Ohio and Texas. She and her husband have one grown daughter and one very spoiled cat. Learn more about Tracy and her other books at

Find out more about Bublish, Inc. and its services at


Kathy Meis


Tracy Lawson



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Learn the ABCs with an Actual Animal Pictures and Fun Poems for Your Kids

Now, you are learning the alphabet with real animals to help you begin.

Young ones can now learn the ABCs while appreciating actual photographed animals around the world. From Alligator to Zebra, Alphabet Zoo offers fun-filled poems and delightful images that make learning the alphabet enjoyable, lively, and engaging. Indeed, kids will know more about the animal kingdom—their natural habitat, unique features, and characteristics. Also included in the book (a “lagniappe”) are nuggets of animal facts—did you know a Bison can run 40 miles an hour? Dolphin mothers also cuddle their young and many more! 

Get to see twenty-six animals represent the letters of the alphabet with an extra touch of educational fun. Each page is a blend of vivid photography and playful writing, as there’s a sense of rhythm and rhyme that makes these poems a pleasure to read aloud for kids. This delightful informational photo book has all parents ask for—colorful alphabet letters, fun facts, and bright, eye-catching images of amphibians, mammals, reptiles, and birds. Authors Pat and Martha bring the animal kingdom to life while little ones learn how to read and recognize every wildlife.

Alphabet Zoo is a perfect book for your toddlers and preschoolers, developing your child’s vocabulary and understanding of wild animals. In learning, visibility is the first fundamental step. Seeing real animals and their corresponding letters that are together made more learning happen simultaneously and perhaps immersive. Each page features a colorful letter and a corresponding animal with a short poem beside the image in this book. Parents can help their children excitingly learn the alphabet by seeing and reading while learning some unfamiliar zoology together.

What makes this brilliant book distinct, however, is that one hundred percent of the profit gained from the book sales will be donated to a foundation for the education of children. With a bit of love of books and our children’s learning, we also help other unfortunate children enjoy reading, learning, and understanding the world around them.

Pat Chapman and Martha Ellis also published several works on photography and poetry, such as They Laugh in My Language, Journey to the Seventh Continent, and Storybook LivesThe Alphabet Zoo is also available in Spanish to cater to its readers across the globe.

“Alphabet Zoo”

This book is also widely available at,,, etc.

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Writers: Pat Chapman and Martha Ellis
Publisher: AEGA Design Publishing Ltd.

ISBN: 978-1-7398104-3-6 (Paperback)
ISBN: 978-1-7398104-4-3 (Hardcover)
ISBN: 978-1-7398104-5-0 (E-book)

About the Authors

Pat Chapman and Martha Ellis are photographers and writers; however, their goal is to bring the planet to others in creative and life-changing ways. They continue their exploring with dreams of more insightful awakenings in their own future. An earlier book about their expedition to Antarctica is available under the title of “Journey to the Seventh Continent.”