FUJIFILM India is pleased to announce Vineet Vohra and Rohit Vohra as Global X-Ambassadors, building on their longstanding association with the brand as X-Photographers. Internationally recognised for their work in street photography and distinctive photographic styles, both have played an active role in mentoring emerging photographers and fostering creative exchange within the photography community.
The association brings together FUJIFILM India’s imaging expertise and the creative experience of two photographers who have helped shape conversations around street photography. It also reflects the company’s continued focus on engaging with the photography community, encouraging creative exploration and supporting the exchange of knowledge and experience among photographers.
Mr. Koji Wada, Managing Director of FUJIFILM India, said, “Photography brings people together and inspires creativity, reflecting our Group purpose of ‘Giving our world more smiles’. We are pleased to welcome Vineet Vohra and Rohit Vohra as Global X-Ambassadors, recognising their contributions to street photography and nurturing emerging talent. We look forward to building on our longstanding association and inspiring more people to explore the possibilities of photography.”
As Global X-Ambassadors, Vineet and Rohit will engage with Fujifilm’s photography community through workshops, knowledge-sharing sessions and photography-led initiatives. Drawing on their experience in street photography, they will support opportunities for emerging photographers to learn, exchange ideas and develop their individual styles. The association builds on Fujifilm’s broader community initiatives, including X Academy and its experiential photography spaces across India.
“Street photography demands spontaneity, precision and a keen eye for detail, qualities that Vineet and Rohit bring to their work. As Global X-Ambassadors, they will help strengthen our engagement with the photography community and inspire more enthusiasts to explore the creative possibilities of the X Series,” said Mr. Arun Babu, Associate Director, Imaging Solutions Division, FUJIFILM India Private Limited.
For Vineet Vohra and Rohit Vohra, street photography offers a way to discover stories in everyday moments and see familiar surroundings differently.
“Photography is about seeing the world differently. I hope to encourage aspiring photographers to experiment and develop their own style.” said Vineet Vohra
“Street photography reveals extraordinary stories in everyday moments. I look forward to inspiring more photographers to explore their creative vision through the X Series,” added Rohit Vohra.
The FUJIFILM X Series features a range of compact and lightweight mirrorless cameras, including the X-M5, X100VI, X-T5, X-S20, X-E5, X-T30 III, X-T50, X-H2S and X-H2, alongside the X half. Equipped with advanced imaging sensors, intelligent autofocus, high-speed image processing and Film Simulation modes, these cameras offer high-quality imaging and creative flexibility across diverse shooting conditions. The lineup caters to varied photography styles, enabling photographers to capture spontaneous moments, experiment with visual storytelling and express their creative vision.
Through this association, FUJIFILM India continues to strengthen its engagement with the community, supporting creative expression, knowledge-sharing and the development of emerging talent. The elevation of Vineet Vohra and Rohit Vohra to Global X-Ambassadors builds on their association with the brand and reflects a shared commitment to advancing photographic storytelling and inspiring the next generation of photographers.