Enamor, India’s leading underwear brand name, today revealed Indian starlet and icon Taapsee Pannu as its brand name ambassador. The collaboration marks the brand name’s brand-new project presenting the bamboo cotton series of underwear, ushering into their period of ‘Unapologetic As I Am’– a strong repositioning from the fantastic interest a perky self-acceptance of unapologetic options, as the brand-new brand name identity.
Taapsee Pannu signs up with Enamor as brand name ambassador for brand-new project
At the heart of the project is a striking brand-new digital brand name movie, including Taapsee Pannu in a series of unapologetic however crucial minutes throughout her daily health regimens– right from meditation to hydration and stabilizing her nutrition. Moving from an outside-in event to an inside-out expression of her desires, her requirements, her self-expression and her hunger in life, she picks the Enamor Bamboo Cotton variety unapologetically, as her very first layer of self-confidence.
The Enamor Bamboo Cotton variety is soft, breathable and created to sync with your body. Made from natural light bamboo cotton, the variety reverses the script for throughout the day convenience, so your skin can take in. With a no pinch, no dig and no rash guarantee, the item is mild on the skin, keeping one fresh and cool even in peak summer seasons. The innovative sweat wicking formula and antimicrobial action of bamboo material assists you remain fresh for longer.
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Highlighting the project, Shekhar Tewari, Chief Executive Officer and Executive Director– Modenik Lifestyle (Enamor, Dixcy Scott, Slimz and Levi’s Essentials) stated,”At Enamor, we do not follow the classification; we lead with believed management and interrupt with boldness. As a brand name, we are allowing females to own their area, and their stories, unapologetically. Our newest bamboo material is one such development. It is not simply a material upgrade; it is a declaration that convenience and self-confidence can exist together without compromise. We’re honored to have Taapsee with us as we enter this next stage of our brand name journey. This is the future of style underwear and we’re happy to lead this shift with an icon like her – one thoughtful style, at a time.”
Speaking of her association, Taapsee Pannu, Actress and Brand Ambassador, Enamor highlighted, “For years, I was told by people around me to present a version of myself that was polished, pleasing, and predictable. But I could only be me, the way I am. When Enamor approached me for this campaign, it simply felt like a match made in heaven. ‘Unapologetic As I Am’ isn’t just a message – it’s a bold declaration. Wearing this Bamboo collection felt like a second skin. I hope every woman who witnesses this campaign film gives herself the permission to simply be, without an apology.”
With its continued focus on design, fit, innovation, technology, storytelling, and community engagement, Enamor remains committed to redefining premium fashion lingerie in India through a seamless blend of creativity, comfort, and cultural relevance. Discover the soft and sustainable Bamboo cotton bras for long-lasting freshness and breathability with anti-microbial and hypoallergenic bamboo fabric. It’s not just a bra. It’s a wellness routine. The range is now available on Enamor’s website, select D2C platforms and offline stores – EBOs, MBOs and NCS.
Also Read: EXCLUSIVE: Anubhav Sinha says films like Assi cannot be judged by weekend numbers as film releases on ZEE5; calls Taapsee Pannu “the right choice”
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