The recent shut down of McDonald restaurants in North India has proved to be a boon for other burger restaurants. Business at Burger Singh, a popular chain of Indianised burger has grown up to 36% at most of the outlets located closer to McD, and on an average, about 27% is the overall increase.
Burger Singh also did aggressive advertising and promotions to draw this growth and new customers.
The company hired a clown like promoter to hand over Burger Singh cards to people around McDonalds.
