Dish television, which is diversifying its profits stream, anticipates one-fourth of its contribution to come from non-DTH services in the next 18-24 months, as it goes into brand-new markets such as clever television, CEO and Executive Director Manoj Dobhal has actually stated.
Dish Television India, a leading DTH (direct-to-home) company, has actually made a tactical venture into the incorporated wise television section with the launch of its VZY variety, which will have incorporated DTH and OTT home entertainment in one gadget and will be a total home entertainment center.
The business had actually previously introduced OTT platform ‘Watcho’ in April 2019 and quick-commerce platform ‘Shopzop’, which went live on August 11, 2025 and has more than 4,000 noted items currently.
Dish television will have more such ingenious items coming out from its steady, which will assist it to combine its non-DTH earnings stream, he stated.
“This is just the beginning,” Dobhal informed PTI here on the sidelines of the launch of the VZY (Vibe, Zone & & You) variety.
“We would not be a brand known only for linear TV going forward. In two years’ time, our vision is that Dish TV should be known for everything and anything around the content ecosystem, which goes from device to content and streaming to linear. We are going to be present in each one of them,” he included.
Presently, non-DTH services contribute around 10 percent of Dish television’s overall income, and as the business is occupying more verticals, it anticipates this to increase even more.
“In 18 to 24 months’ time, the objective is to have one quarter (25 per cent) of the revenue to come from the non-DTH side,” stated Dobhal.
In FY25, Dish television’s profits was at Rs 1,567.6 crore. It had actually decreased from Rs 1,856.5 crore of FY24 mostly due to a decrease in Pay television customer numbers and stagnant typical earnings per user (ARPU).
“We are no longer only a DTH player, we are shifting the orbit, and this is a bold move towards a journey, which will pivot the organisation going forward,” he stated.
Dish television’s present lineup of VZY clever television variety has 7 SKUs varying from 32-inch HD to 55-inch 4K UHD QLED designs, and has strategies to broaden it.
Rates of Dish television VZY variety from Rs 12,000 to Rs 45,000 for a fully-loaded 55-inch television.
When inquired about the competitors in the television market, where more than 20 big to mid-sized business are running with a thin margin, Dobhal stated their design is “unique” and is contending versus no brand name, as nobody supplies an extensive service; a consumer is offered all kinds of material on a plug-and-play basis.
“So, if you buy a TV set, whether from top premium manufacturers or price warriors selling an affordable range, you have to buy cable or set-top box services along with OTT subscription separately, but with the VZY smart TV range, you don’t need to bother. You have all the content available, right from the OTT spectrum to linear TV and live TV,” he included.
Dish television has actually piloted its VZY wise television variety, which is presently produced by a 3rd party and utilizes Google’s clever television os platform. The business stated it is exceptionally motivated by the preliminary reaction.
“It’s a Google TV at this point in time, going forward, the plan is, maybe in the next one and a half to two years, we will have our own operating system also,” he included.
VZY’s incorporated wise television variety will be readily available across the country through leading retail outlets and online platforms.
