Japans premium beer to offer its “Kami-Awa” experience to consumers overseas

Tokyo, Japan – WEBWIRE

Suntory Spirits Ltd. will be opening The PREMIUM MALTS HOUSE for a limited period in 9 cities around the world starting from July 1st, 2023, aiming for consumers overseas to experience the value and uniqueness of the companys flagship beer brand The Premium Malts.

The Premium Malts is a premium beer brewed only in Japan by its dedicated craftmanship using carefully selected ingredients including high-quality groundwater, Diamond Malt and European Aroma Hops.
Kami-Awa meaning Super Fine Creamy Foam is the companys original term to express the creaminess of the foam. With the Kami-Awa achieved by the carefully selected ingredients, brewing and pouring method, The Premium Malts has been enjoyed by Japanese consumers, and this year, the company is proud to offer this Japanese premium beer at The PREMIUM MALTS HOUSE to consumers overseas.

A flagship beer bar The PREMIUM MALTS HOUSE opened this February in Tokyo, where you can enjoy the Kami-Awa quality of The Premium Malts. This time, The PREMIUM MALTS HOUSE will be opening in 9 cities around the world, with the aim to offer consumers overseas to experience the value of The Premium Malts.

Location and Dates (In chronological order)
New York : July 1stto July 31st
Los Angeles : July 1stto July 31st
Seoul : July 7thto August 4th
Kaohsiung : July 15thto July 16th
Hong Kong : July 18thto August 18th
Sydney : July 21stto August 6th
Singapore : July 31stto August 14th
Taipei : August 1stto August 6th
Taichung : August 12thto August 13th

For more details, please check The PREMIUM MALTS HOUSE website here:https://www.suntory.com/beer/premium/premalhouse/en/

About Suntory Holdings
As a global leader in the beverage industry, Suntory Group offers a uniquely diverse portfolio of products, from premium spirits, beer, wine, ready-to-drink alcohol beverages, to brewed teas, bottled water, still and carbonated soft drinks, ready-to-drink coffee and energy drinks, along with health and wellness products. Suntory is home to award-winning Japanese whiskiesYamazaki,HibikiandHakushu,as well as iconic American spiritsJim BeamandMakers Mark. Suntory also fascinates the taste buds withThe Premium Maltsbeer, and owns the exceptional Japanese wine,Tomi,and the world-famousChteau Lagrange. Its brand collection includesSauza Tequila, non-alcoholic favoritesOrangina,Lucozade,Ribena,BOSScoffee,Iyemongreen tea,Suntory Tennensuiwater,TEA+ Oolong Tea,VandBRANDS, as well as popular health and wellness productSesamin EX.

Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a global company operating throughout the Americas, Europe, Africa, Asia and Oceania, with an annual revenue (excluding excise taxes) of $20.2 billion in 2022. Its 40,885 employees worldwide draw upon the unique blend of Japanese artisanship and global tastes to explore new product categories and markets.

As a corporation sustained by the gifts of nature and water, Suntory Group will always protect the ecosystems that deliver water. Because its ecosystem is the wellspring, not only of its business and the rich experiences the group creates for peoples lives, but also of human life itself. Suntory Group will continue to be a company where everyone is empowered with the freedom and flexibility to innovate. Through all of its corporate pursuits, Suntory seeks to inspire the brilliance of life.

Learn more about Suntory Group, its brands, and its commitment to social responsibility and sustainability atwww.suntory.com