New TV Creative and Amazon Prime Series Support Coca-Colas Holiday Campaign
WEBWIRE – Monday, November 7, 2022
Coca-Cola is ushering in the holidays in the U.S. and Canada with a Real Magic-inspired campaign, The Holidays Always Find a Way which celebrates the unstoppable force of the season in bringing people together.
This years holiday campaign is a multi-channel program featuring a series of distinct brand experiences anchored by the 25th edition of the Coca-Cola Caravan, which will spread holiday cheer to 33 cities across the United States and Canada between Nov. 16 and Dec. 18.
Since lighting up the small screen in a TV ad in the mid-1990s, the Coca-Cola Caravan has signaled the start of the festive season for nearly three decades. This year, Santa is trading in his sleigh for Coca-Colas biggest Caravan yetspreading holiday joy to communities and local organizations over shared experiences and moments of magic.
The Coca-Cola Holiday Hub digital experience will include holiday mixing and food content; an interactive map of the Coca-Cola Caravan route; a one-of-a-kind Augmented Reality (AR) experience with Santa; Coke Store and Coca-Cola Freestyle promotions and more. New elements and experiences for consumers will roll out throughout the holiday season on the Coca-Cola Holiday Hub.