Content creators around the world know the importance of properly targeting key audiences with their blog posts, articles, and other content, just as they know the difficulty of targeting multiple demographic areas within their target audience. Now, iMatrics offers a powerful new tool for helping content creators target various demographics, including gender.

With the new iMatrics Gender Analysis tool, content creators can have their content automatically tagged by gender. This is a powerful new tool that addresses the need for equality in content, a pain point that has been brought to iMatrics’ attention by clients who wanted an easy to use interface that would give them feedback on gender representation both in real-time and over a duration of time.

iMatrics Gender Analysis is an integrated function already built into the CMS of many publishers, thanks to partnerships already in place by iMatrics. If content creators and publishers don’t have access to the iMatrics Gender Analysis tool through their CMS platform, they can also access it through easy-to-integrate APIs. If they aren’t already a media client or using the CMS, the iMatrics portal can be used to access this tool.

With this streamlined, integrated tool, publishers get instant feedback as they are creating content. It works in real-time, with the content being streamed into the cloud where it is then analyzed by iMatrics’ leading-edge AI interface. From there, tags are automatically created based on gender. This is accomplished by a simple algorithm that looks for the frequency and kind of pronouns used in the content. Then, content creators can see their tags in real-time. iMatrics Gender Analysis gives publishers, editors, journalists, and content creators a way to more efficiently and effectively write for their audiences.

“High-quality and consistent metadata provides a foundation for recommendations, automation, and personalization, as well as improving SEO and reach,” said a spokesperson for iMatrics.

The data provided by iMatrics Gender Analysis is presented in an aesthetically pleasing, clean graph so that it can be easily translated. What’s especially interesting is that this data can be further analyzed to yield more insights depending upon the need of content creators. The tool is compatible with a wide variety of formats, making iMatrics Gender Analysis a trusted feature for publishers everywhere.

The real-time live and long-term feedback offered by iMatrics Gender Analysis is already being used by many publishers.

One client, Jens Pehrson of Gota Media, said, “Our mission is to show the world as it is, in all aspects and from every angle. The gender tool from iMatrics helps us keep track of one of these aspects in an easy and effective way. We get instant feedback on a individual and aggregated level on how well we are mirroring the world. Gone are the days of time consuming manual counting.”

“Our clients and we believe our gender service is a perfect tool for companies that create gender and strive to work more equal; it’s fast, live, accurate, flexible, and could be integrated into most CMS systems,” said the iMatrics team.

In a time when people are striving more for equality every day, iMatrics is proud to deliver a tool for ensuring gender representation in content. More information can be found at

About iMatrics

iMatrics is a global leader in metadata focused on making the industry more data-driven.