On World Cancer Day, Apollo Cancer Centres, ranked as the best private cancer hospital in India, takes up a strong initiative “Winning Over Cancer” to raise awareness about different forms of cancer and how early detection can result in better treatment outcome. Led by the urge to bring cancer conversations to the forefront, Apollo Cancer Centres, via an engaging campaign, appeals to the masses to #Getscreened, examine oneself thoroughly to keep cancer at bay.

Covid-19 pandemic has affected cancer care, reductions in cancer screening, diagnosis and treatment have been the major impediments, according to the IHME study.

Resonating with the thought that Cancer doesn’t ask for permission, Apollo Cancer Centres have launched the campaign – “Winning Over Cancer” to urge the masses to   get screened for cancers. It throws the spotlight on importance of early detection and regular screenings in Cancer care. The focus is to specifically raise awareness about different types of cancers and invite influencers and public to support the cause of early detection.

In line with the mission to spread awareness about need for cancer screening, the on-ground activation was kicked off by Apollo Proton Cancer Center in collaboration with the Chennai city police at Tidel Park and Taramani traffic signal from 8:00 AM to 9:00 AM. Mr. P Mahendran, IPS, Deputy Commissioner of Police, Adyar, Mr. M Jeevanandam, Assistant Commissioner of Police, Taramani along with Mr. Harsh Trivedi, Chief Executive Officer, Apollo Proton Cancer Centre and Dr. Rakesh Jalali, Medical Director & Lead – Neuro Oncology, Apollo Cancer Centres commenced the event by holding placards along with Nurses and paramedic team to highlight the importance of timely screening and treatment of cancer.

Commenting on the initiative, Ms. Preetha Reddy, Executive Vice Chairperson, Apollo Hospitals, said, “In line with our mission to spread awareness about cancers and offer world class cancer treatments, this World Cancer Day, we encourage everyone to  get screened.  According to our experts, an early-stage diagnosis of cancer can ensure that the chances of survival are very high with effective best in class treatments. Our experienced team of oncologists have stood with our patients in treating them with best care and commitment.

Sharing his thoughts on the initiative, Mr. P Mahendran, IPS, Deputy Commissioner of Police, Adyar, said, “We are happy to associate with this noble cause in creating awareness about cancer, types of cancer and methods of screening. We stand together with Apollo Cancer Centers. I personally urge everyone to be cautious and give oneself proper examination to ensure timely treatment. It will be a matter of pride for us if we could save lives by helping the citizens take right step towards their health.”

During the event, Mr. Harish Trivedi, Chief Executive Officer, Apollo Proton Cancer Centre, said, “The Covid-19 pandemic has created a gap in cancer care due to decline in screenings. The only way to reduce the gap and number of fatalities due to cancer is by spreading awareness about the need and importance of timely examination. Cancer can be treated, only with right methods at right time. We hope this initiative benefits maximum number of people who join our movement and give in to this crucial cause.”