For many years, the BMW Group has been presenting innovations at the Consumer Electronics Show (CES) in Las Vegas. Due to the pandemic situation, the BMW Group will move all planned media activities at CES to a fully digital program livestreamed from Germany.
On January 5th, 2022 at 8.00 PM (CET) journalists are invited to a digital broadcast of the press conference, hosted by Pieter Nota, Member of the Board of Management of BMW AG, responsible for Customer, Brands and Sales. The broadcast of the press conference can be followed under:
The ultimate driving machine meets the ultimate digital experience.
BMW Group showcases digital innovations from today to the far future, which focus on human-centered digital interactions. Highlights include the world premiere of the BMW iX M60 (Combined electricity consumption: 24.7 21.7 kWh/100 km* according to WLTP; combined CO2 emissions: 0 g/km), collaborations with world-renowned artists, the first-ever demonstration of a technology that changes a vehicles exterior colour and the in-car entertainment experience of the future.
CO2 EMISSIONS & CONSUMPTION.
Combined electricity consumption: 24.7 21.7 kWh/100 km* according to WLTP; combined CO2 emissions: 0 g/km
* Forecast value based on the development status of the vehicle up to now.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 351 BMW passenger car and BMW Sports Activity Vehicle centers, 144 BMW motorcycle retailers, 107 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Groups sales headquarters for North America, is located in Woodcliff Lake, New Jersey.