Birdzeye Labs is the ‘Agency to the Americas’ giving global brands access to North American retail & eCommerce
Birdzeye Labs | Agency to the Americas
The founders of Birdzeye Labs believe that brands in today’s market must be earth-friendly. Meaning, they are committed to sustainable manufacturing processes AND using eco-friendly materials. Birdzeye Labs is an agency that serves as a platform bridging brands-to-retailers through robust sales, acquisition, channel marketing, and operational strategies. They offer world-class products to consumers through strategic partnerships with all levels of retail verticals from independent to mass-market.
They are committed to delivering the best results to their clients’ and a balanced lifestyle to their employees. Co-founder Alex Waddell says “as we move to meet the growing demands of consumers in a mobile society, our concept of the workplace must extend beyond place and embrace process. An agency in the modern business climate cannot be office-bound; rather its borders must be defined by the lives of its partners.”
The challenge for brands is clear. How can you successfully put your products in front of the proper retailers who in-turn offer products to consumers? To co-founder Trevor Norlock, the answer is simple.
“We have a unique ability to identify current niches in the North American market and how connect that need with the proper brands. Similar to moving to another country, you cannot expect your brand to arrive at market and fit in immediately. The brand needs to have a genuine appreciation of the culture and ethics in its new home, while retaining a clear grasp of its own identity and purpose.”
Future Proofing Brands
Birdzeye Labs partners with brands that focus on innovation; not market invasion. Their clients either are leader in their respective product category or are disrupting it, preferably both. Brands that do this understand the competitive landscape and have adopted an appropriate strategy to address an ever-changing marketplace. This forward-facing approach to the ideation process “future-proofs” the brand making it more resilient to market fluctuations. When asked how to prepare their clients for this inevitable dilemma, VP of Operations Justin Cheung believes, “to be good is to change; to be great is to change often.” Given this, Birdzeye Labs is dedicated to working with earth-friendly brands that consider their environmental impact as a driving factor in their brand strategy. Birdzeye Labs is built on the success of its clients.
Their leaders come from some of the worlds most recognized brands and serve a wide range of consumer categories including: Biodegradable Accessories, Water Conservation, Skincare/Beauty/Cosmetics, Hemp/CBD, Health and Wellness, Car Smartphone Mounts, Green-Tech, Pet Supplements, Mobile phone cases: Fashion & Protective, Cable Management
For health-minded consumers who care about the environment and what they put in their body, Birdzeye Labs’ partners with brands’ that meet both criteria. To find out more about their brands and the companies mission visit their website www.birdzeyelabs.com