As the volume of merger activities increases, regulators are also intensifying their crackdown on potential antitrust violations. Recognizing the insufficiency of traditional market share measures in revealing the potential competitive impact of a planned merger, governments and parties are now shifting to the assessment of purchasing decision processes instead. Customer surveys, carefully done, can provide a better way to understand consumer behavior and predict market outcomes post-merger.

Consumer surveys are not only used in merger reviews, but also in class action cases such as those related to employment.

In this LIVE Webcast, antitrust experts Craig D. Minerva (Axinn, Veltrop & Harkrider LLP) and Emily Cotton (Analysis Group) will provide a practical guide on how to carefully use consumer surveys in merger investigations and class action cases. Speakers will also address the common pitfalls and issues that may typically arise in using customer surveys.

Key topics include:

• When to Use a Consumer Survey

• Notable Cases:

o M&A

o Class Action

• Common Pitfalls and Issues

• Best Practices

• Practical Guide

Speakers/Faculty Panel

Craig D. Minerva, Counsel

Axinn, Veltrop & Harkrider LLP

Emily Cotton, Vice President

Analysis Group

For an updated list of the faculty panel, please visit:

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