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Urban, chic, and sustainable clothing inspired its creators to enter the fashion industry with a mission. The newly launched SuRC boasts about being a sustainable and reinvented clothing line. Launched on World Environment Day, the brand is going one step further to applaud more than 1000 COVID warriors by planting a sapling in each of their names with the help of Sankalptaru Organisation.  

Annually, apparel manufacturing releases around 1.2 billion tons of greenhouse gases. One truckload of clothes is either sent to landfills or burned every second and only 1% of clothes are recycled into new ones. With an aim to change that, SuRC aims to empower its consumers by making them a part of their sustainability initiative and bringing the real meaning behind sustainable fashion and green-washing to the forefront.

Promoting the idea of ‘buy, only when you need it’, the apparels are ‘made to order’ and takes upto 7 days to make, leading to zero-wastage. Furthermore, keeping its mission of being a green brand alive, the #SeedsOfGoodness campaign will continue its vision of preserving precious nature by planting saplings. Initially, the brand will be shipping only in India and later expand its services in the international market.

All the apparels made by 100% biodegradable SuRC uses TENCEL™ Lyocell fiber, made by an Austrian company, that uses closed-loop process to create the yarn. The fabric is dyed at the state-of-the-art facilities in India, laden with latest technology, which consumes only 50% of the water used by other factories around the world. 

 

Furthermore, the brand recycles 85% of the wash water produced by the factory and reduces its carbon footprint by 50% compared to other players. So, once old or worn-out, the apparels can be decomposed in your garden!