Globally Renowned Maternity Fashion Icon, Seraphine, enters India

Seraphine launches its Flagship Store in the heart of New Delhi, at Select CITYWALK

New Delhi, 24 April 2019 – Britain’s luxury fashion maternity wear brand Seraphine, known for its luxe collection and stylish yet comfy couture, unveiled its first store at Select CITYWALK, New Delhi on April 23, 2019. The maiden store was launched in the presence of Cécile Reinaud, the Founder & Managing Director, Seraphine and Mr. Rajat Kapoor, Master Franchisee and India Head.

After establishing a strong presence across the world in over 30 countries, Seraphine, the luxury brand is now geared up to dress the Indian women with a plethora of options of designer maternity wear. The brightly-lit new store is spacious and elegant and truly makes it a shopper’s paradise. On display are maternity pieces for all occasions that come with a promise to fit glamorously even post pregnancy.

The maternity brand has also introduced a new campaign to recognise pregnancy woes of women concerning their body, shape and emotions pre and post pregnancy. The campaign is called #AllForTheBump and highlights the message that we understand this phase and ask every man and woman to join them in this movement and be all for the bump by embracing motherhood.

“We are delighted to turn a new leaf in the maternity wear segment in India by launching Seraphine. Our objective is to ensure that having a bump is not the end of the road but the beginning of a new beautiful phase and should be celebrated by being fashionable even when pregnant! With so many fashion conscious pregnant women, India becomes an incredibly important market and gives us scope for growth and expansion,” said Cécile Reinaud, Founder & Managing Director, Seraphine at the launch.

“We believe women in India are now extremely experimental and conscious about the way they look. The fashion market hence is booming and women with an evolved dressing sense will be delighted to shop for classy pieces even during pregnancy. We are thrilled about the maiden store launch and have huge expansion plans in India,” added Rajat Kapoor, Master Franchisee & India Head.

Speaking on the store launch, Yogeshwar Sharma, CEO & Director, Select CITYWALK, said, “We look forward to Seraphine opening their doors for the first time in India at Select CITYWALK. We have always partnered with exclusive and premium international brands for the shoppers and maternity wear is the utmost important thing for new and expecting mothers-to-be and having brands like Seraphine on board, help us style modern-day mothers with comfort and elegance.”

With tasteful interiors, the Seraphine store is fashionable and individualistic, providing quality reasonably-priced apparel. The store hosts a wide range of maternity wear, comprising of gowns, dresses, jackets, cardigans, vests, maternity jeans, trousers and more.

Seraphine is also donned by eminent royalty like Kate Middleton, Zara Tindall and the Princesses of Sweden as well as A-list celebrities including Jessica Alba, Gwen Stefani, Anne Hathaway and Kate Winslet. With stores in London, Paris, New York, Dubai and Hong Kong, clubbed with an international e-commerce platform, Seraphine is now ready to serenade the fashion senses of the would-be mothers of India.

About Seraphine

Headquartered in the United Kingdom, Seraphine is Europe’s leading maternity wear brand that is perfecting the art of being fashionably pregnant since 2003. Providing stylish, high-quality maternity wear, the brand is a favorite among trendy mums-to-be seeking maternity fashion. Today, the brand is available across the world in 30 countries. Founder and designer Cécile Reinaud is the heart and brains behind this classy label and leads a team of 80 from the brand’s creative studio in London, where they take care of the design and distribution of their collections.