Market Outlook for Scrambled egg mix market: Scrambled egg mix is an emergency and survival food with the ease of storage and ease of preparedness. Scrambled egg mix in the market is available in the liquid as well as dry form which can be used in omelets, French toast, simple scrambled eggs and other entrees for breakfast menu. Scrambled egg mix is available in the carton as well as can packaging which makes it an ideal solution for travel, camping, picnic etc. Dried form of the scrambled egg mix needs the water addition step as per the instruction and can be cooked according to the recipe.
Scrambled egg mix market: Ready-to-cook nature of the scrambled egg mix to drive the global market
Scrambled egg mix meets the increased consumer demand for convenient food product with required nutrition without compromising quality of the food product. The global scrambled egg mix market is majorly driven by the high demand for ready-to-cook products owing to the busy lifestyle in the western countries. In American countries, more than 75% of the population is not interested in cooking or spends very short time on cooking due to scarcity of time among working individuals. The study reveals that the low- and middle-income working parents rely on takeout and ready-to-eat entrees or other options. The scrambled egg mix delivers excellent choice for such populace and therefore, is expected to experience increase in demand.
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Many manufacturers are introducing scrambled egg mix incorporated with other food ingredients such as ham, cheese, meat chunks, and vegetable. These scrambled egg mix products provide new and different choices compared to the old and plain scrambled egg mix product that tends to appeal consumer more. These types of scrambled egg mix products are likely to have increased demand.
With the increase in the fitness enthusiast and health conscious, demand for egg is increasing. Gym going fitness enthusiast are advice to include egg in the daily diet. The increase in the awareness about the nutrition’s offered by the eggs, the health benefits and in addition, the emergence of the eggetarian diet concept has resulted in the overall increase in the demand for egg and egg products. The ready-to-cook concept has also seen tremendous rise in food culture in western as well as eastern countries. The ready-to-cook nature of the scrambled egg mix and nutrition offered by the product is boosting the increased sale of the scrambled egg mix.
With the current trend in the food industry, the manufacturers of the scrambled egg mix are providing products with gluten-free option as well as using organic eggs for production of scrambled egg mix. These labels on the scrambled egg mix products are likely to attract the consumer more resulting in increased sale.
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Global Scrambled egg mix market: Key Players
Augason Farms, Sonstegard Foods Company, National Food Group, GCF Corporation, Nutriom OvaEasy, Thrive Life, LLC., Saratoga farms, Zeagold Quality Eggs, Backpacker’s pantry, Lodewijckx NV/SA are some of the key manufacturers of scrambled egg mix.
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Global Scrambled egg mix market: Key Developments
On 31st Oct. 2018, it was announced that The Happy Egg Co. and Adelie Foods has partnered with each other to launch new range of ready-to-eat scrambled egg products. The products include pre-cooked scrambled eggs pots in classic, cheese and bacon variant and scrambled egg mix containing blend of egg and milk. The launch focuses on targeting almost 50% of the UK consumers who does not wish to spend much of the time preparing weekday’s breakfast.
Global Scrambled egg mix market: Opportunities
Scrambled egg mix currently has big market in European countries as well as North American countries and is likely to have same trend in the future. The market of scrambled egg mix is expected to have highest growth rate in Asia Pacific and Middle East & Africa.