Enterprise software or enterprise application software (EAS) is an application software used by organizations to conduct their line-of-business operations, such as planning, human resources, inventory/materials management, business intelligence, purchasing, manufacturing, finance& accounting, customer relationship management, marketing, sales&services etc.Enterprise applications are usually designed to integrate or interface with other enterprise applications used within the organization and are deployedin on-premise data centres or across a variety of networks by a specialized IT development team, meeting strict requirements for security and administrative management. These enterprise applications are industry-specific solutions developed commonly as custom in-house applications which the information technology department integrates with other enterprise suites. The main objective of using an enterprise application software is to improve productivity and efficiency through business logic support functionality and gain a sustainable competitive advantage.
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Some of the drawbacks are high licensing and support cost,flexibility andcustomization issues and difficulty in migration of existing data. Overlooking these issues, the benefits of using enterprise application software would actually aid an enterprise in information sharing, process automation, complete visibility of all important processes across various departments, reducing information technology complexity and increasing agility.
The enterprise application software market can be segmented based on: types, organizational size and verticals. Types of application software includedigital content creation (DCC), web conferencing,enterprise resource planning (ERP), business intelligence (BI), enterprise content management (ECM), customer relationship management (CRM),supply chain management (SCM)and project &portfolio management (PPM) software.Categories by organizational size include small business, medium business, enterprises and large enterprises. Verticals include BFSI (banking, financial services and insurance), manufacturing, telecom, media &entertainment, transportation, healthcare, energy &utilities, retail, distribution and public sector.
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Major players in the MEA enterprise software market are Microsoft Corporation, OracleCorporation, IBMCorporation, SAP, Symantec, EMCCorporation, HP, VMware, CA Technologies and Salesforce.com. These players adopt strategies that involves partnership and acquisitions &mergers to create a wide range of their software solution product line. For example, in 2014, SAP partnered with Etihad Airways, the national airline of the UAE to deploy a range of enterprise application solutions across its vital business functions including finance, human resource, procurement &supply management and business intelligence. Besides these strategies,major players also focus on innovating their enterprise application software products to offer unique solutions for different industries. For instance, in 2014, SAP announced its availability of new manufacturing solutions suite which delivers data integration across enterprise operations and a broadened access to data through mobility.