8 Sure Ways To Find Investment For Your Startup
To start a business, you need funds and in today’s open economic system, it is not hard to raise funds for your business. Given below are the 8 ways that can help you get the desired fund for your startup:
1. Contact top business schools
Contact the top B-schools with the most successful business programs. Usually, these schools have a strong business network of renowned investors and business personalities through their faculties, guest speakers, etc. You can ask them for guiding you in the right direction.
2. Search for Angel investors
Once entrepreneurs have made a successful venture and have created their wealth, many of them look for startups to invest the money back into the same industry. They are called angel investors. Along with the funds, startups also get to enjoy the guidance and connections of their angel investors.
3. Use Crowdfunding platforms
Crowdfunding is about accumulating funds from several individuals to finance a startup. You can use social media and crowdfunding websites to get access to a large number of huge people to get investors for your starting venture. It is an ideal choice for those who have in-depth knowledge about their industry.
4. Ask Family and Friends
You can ask your family or friends for a loan or even get them into your new firm as a partner. However, you need to be careful when getting funds from your friends or family as unfavorable circumstances might cause a rift between you and also put a strain on your business. It is better to get money with a properly documented agreement.
5. Apply for Bank Loan
This is one of the oldest and most common ways of obtaining funds for starting a business. If you meet their criteria banks may give you the loan. Your banker may ask for a guarantor before sanctioning your loan. And you might also be able to get a loan against your property as collateral security.
6. Investment from Venture Capitalist
Usually, venture capitalists invest during the initial stages of a new business. They look for businesses that have high potential growth in the future. Earlier, venture capitalists used to get the equity share in the business in exchange for the funds they would invest. But now they demand a combination of debt and equity.
7. Look for a partner
If you might have an excellent business idea but do not have the money, you can look for a partner to fund your business. However, when choosing a partner, you must ensure that you and your partner’s interest lies in the same goals or conflict may arise and it will be your business that will suffer.
8. Begin with Self-financing
It is also referred to as bootstrapping. It is an efficacious way of financing your startup business. It can be difficult to get funds through other sources without showing any strong potential for future growth and success. You can invest your savings and it will give you complete control over your business without any interference from the outside parties.
8 Genius Marketing Moves by Big Companies
Given below are some of the most effective marketing moves that benefited the companies in the best possible way:
1. Airbnb – One Less Stranger Campaign
In January 2015, Airbnb had come up with a social media campaign with the hashtag #OneLessStranger. In this campaign, the company asked people to help strangers and share their photos or video with that person along with the hashtag.
In just about 3 weeks, 3,000,000 people from all over the world have shared their photos or videos along with the hashtag.
2. De Beers – A Diamond is Forever
In 1948 during the Great Depression, De Beers was facing a downfall in their sales of diamond rings. At that time they came up with the campaign ‘ A Diamond is Forever’ to motivate men to buy diamond rings.
They practically gave birth to the idea of an engagement ring which is still a very popular concept today. Dee Beers created the demand for something that was not needed.
3. Marlboro Cigarettes – The Marlboro Man
In 1955, Marlboro Cigarettes introduced ‘ The Marlboro Man’ to promote their filtered cigarettes for men. Men in America have begun to see smoking Malboro Cigarettes as a sign of masculinity.
In 1972, Marlboro became the highest tobacco selling brand in the world and the Marlboro Man became popular all over the world.
4. Nike – Just Do It
In the last 1980s, Nike had come up with the marketing campaign ‘Just do it’. Before that Nike only created its products for marathon runners. Reebok was actually selling more sports shoes than Nike.‘ Just do it’ was a huge success as it encouraged people to go and perform beyond their limits every day.
Nike’s campaign was supported by superstar player, Michael Jordan, turning out to be a huge success and by 1988, Nike’s sales figures reached $800 million and in 1998, it surpassed $9.2 billion.
5. Volkswagen Beetle – Think Small
In 1959, Germany company, Volkswagen, launched a campaign ‘Think Small’. The campaign was woven around small size Beetle. In an ad, the car was placed very far from the center in a large white space. It was done to emphasize the simplicity of the car with a small design.
THE CAMPAIGN RESULTED IN SUCCESS AND CHANGED PEOPLES PERCEPTION TOWARDS SMALL CARDS AND CARS MADE IN GERMANY
6. Dove – Real Beauty
Dove was facing tough competition and came up with the super successful campaign ‘ Real Beauty’. It was launched to change the women’s outlook towards personal beauty so that they could feel more positive towards their looks. Many other companies adopted this methodology.
7. Avis – We Try Harder
Avis, a car rental service, promoted themselves as No.2 in the industry. It was done to show people that they were working very hard towards becoming No.1. The idea was a big success with the audience.
8. Apple- Get a Mac
Apple’s ‘Get a Mac’ campaign got a powerful response from customers and the company attained a 40% market growth.
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