NASHE SE AZAADI – National Youth and Students Interaction Program

Aug 4, 2022 | Business


The Ministry of Social Justice and Empowerment is running a flagship campaign known as NashaMukt Bharat Abhiyaan (NMBA) that was launched on 15 August 2020 in 272 districts of India. As our country is celebrating AzadiKaAmritMahotsav this year, celebrating 75 years of independence, Department of Social Justice & Empowerment organized“Nashe se Azaadi” -National Youth and Students Interaction Program on 4th August 2022under NashaMukt Bharat Abhiyaan.





The online event was organized by the Department of Social Justice & Empowerment under the chairmanship of the Honorable Union Minister for Social Justice and Empowerment, Dr.Virendra Kumar, in the esteemed presence ofKm. PratimaBhoumik, Hon’ble Minister of State for SJ&E, Shri A. Narayanaswamy, Hon’ble Minister of State for SJ&E, ShriRamdasAthawale, Hon’ble Minister of State for SJ&E.Shri R. Subrahmanyam, Secretary (SJ&E), ShriSurendra Singh, Additional Secretary (SJ&E), Mrs.RadhikaChakravarthy, Joint Secretary (SJ&E) and senior officers of the Ministry participated in the event. 75 Universities and around 700 institutions participated in the online event including theirVice-Chancellors, faculty members and students of the identified Universities/institutions.



In his keynote address, Hon’bleUnion Minister (SJ&E) stated that Substance use disorders are a serious problem adversely affecting the social fabric of the country. Dependence to any substance not only affects the individual’s health but also disrupts their families and the whole society. It is the responsibility of the Government as well as the community and also the individuals to make India drug sensitised. NashaMukt Bharat Abhiyaan was launched on 15th August 2020, almost 2 years ago with the aim of creating an army of youth, women and community who are self-reliant and well informed about the ill effects of substance use. The campaign through its innovative programmes in the form of nukkadnataks, cycle rallies, competitions and wall paintings have penetrated through the existing social conditioning and made a revolution.


This revolution should get more energy and create a fire that will light the way for those people who are affected by substance use disorders. Under the NashaMukt Bharat Abhiyaan, it should be ensured that everyone gets access to treatment& rehabilitation and an inclusive environment for one’s betterment without discrimination and stigma. This social problem of substance abuse is weaved into the fabric of our country through traditional practices and has been popularised through mass media channels which has made it desensitised to the plight of the affected population. It is often stated that social problems cannot be eradicated but through collective effort, I truly visualise a nation where this problem will be solved. We are moving towards this vision with every step we take through this Abhiyaan. Everyone should come together with a strong will and believe in the future of a drug sensitised India.


A Presentation was made by Shri. PrateekHajela, Principal Secretary, Social Welfare Department, Madhya Pradeshon “How the administration engaged with educational institutions under NMBA” which showcased the ways by which administration handled the challenge posed by drug use and its impact under the Abhiyaan in Madhya Pradesh.





Thereafter, Vice Chancellors from 9 Universities from all four zones of the Country shared their views and various activities undertaken by themunder the Abhiyaan. HMSJE also interacted with some of the students and recovered drug user. These students deliberated upon the activities being undertaken by their institutes under the NMBA. About one lakh students participated in the event.


These 75 Universities and around 700 institutes under them will organizeprograms in online/offline mode throughout the day i.e. on 04.08.2022.


Click here to see full speech.


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MG/RNM/DP/RK




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NCPCR in collaboration with Narcotics Control Bureau conducts National Level Review-cum Consultation on Roll out of Joint Action Plan “ Ek Yudh Nashe Ke Virudh” on Prevention of Drugs and Substance Abuse among Children and Illicit Trafficking

Mar 3, 2022 | Business


National Commission for Protection of Child Rights (NCPCR) in collaboration with Narcotics Control Bureau (NCB) conducted a National review cum Consultation on “Roll out of Joint Action Plan” in the States, here today. This Joint Action Plan is a policy document prepared based on various laws, regulations, policies and programmes that are already in place. It is an initiative to prepare a convergent platform for action at various levels starting from School, District to State wherein actions are indicated for various departments and authorities to implement. The Joint Action Plan was prepared by the NCPCR & NCB and released on 9th February, 2021. In first phase, the Joint Action Plan has been rolled out in 272 vulnerable districts identified by the NCB and Ministry of Social Justice & Empowerment. NCPCR has started monitoring the implementation from April, 2021 and District-wise review meeting was held virtually in July-August, 2021.


Representatives from the Ministry of Home Affairs, Ministry of Health & Family Welfare, Ministry of Education, NDDTC- All India Institute of Medical Sciences (AIIMS), United Nations Organization for Drugs Control (UNODC) and Gandhi Smriti & Darshan Samiti (GSDS) participated in the program. Participants from the States included, Chairpersons and Members of SCPCR’s, Officers from the Deptt. of Home, WCD, Social Justice, Health,  Excise, State Drugs Controller, State AIDS Control Society and Police.





Shri Satya Narayan Pradhan, DG, Narcotics Control Bureau (NCB) in his inaugural address mentioned about some of the special initiatives of NCB i.e., running an online e-pledge through mygov.in to spread awareness against drugs especially among the youth of the nation. Till date more than 14 lakh people have taken this virtual pledge against drugs. He hoped that till 15th August, 2022, i.e., the 75th anniversary of India’s independence at least 75 lakh people would have taken the e-pledge. He requested all the participants to take this e-pledge and also make others aware of the same. NCB along with NCPCR, through social media platforms, has undertaken the task of streaming celebrity video messages on JAP – ‘Ek Yudh Nashe ke Virudh‘. Further, he suggested for the creation of a mechanism for co-ordinated action between 8,000 Nasha Mukt Bharat volunteers, who are presently working in 272 vulnerable districts alongside NCB and State Police officers in performing the stated objectives of the campaign.


Shri Priyank Kanoongo, Chairperson, NCPCR in his address stated about the background of preparing the Joint Action Plan. He mentioned that the Prime Minister takes a keen interest in the issues related to children and personally monitors the programmes and activities meant for children. He had expressed his concerns about the drugs & substance abuse amongst children and directed NCB and NCPCR to undertake a joint initiative involving all the authorities and stakeholders. He stressed that awareness and sensitization is crucial for preventing drugs.


District Magistrates/Collectors of 20 Best Performing Districts viz: Namsai, Udalguri, Chandigarh, Daman, South Goa, Sirsa, Shimla, Udupi, Thiruvananthapuram, Shillong, Jabalpur, Narsinghpur, Champhai, Mehsana, Gajapati, Patiala, Bundi, Thiruvenlveli, Etawah, Uttarkashi on roll out of Joint Action Plan (from July to December, 2021) were felicitated in the programme.


Video Messages of Bollywood Actor/Actress on ‘Ek Yudh Nashe ke Virudh‘ were also released in the programme.


In this review meeting, States made their presentations on the progress made on different indicators provisioned under the JAP. During the review, focus was laid on the strict implementation of the provision of installing CCTV cameras in the chemist shops selling Scheduled X & H drugs, tobacco free zone of the school areas, awareness, and roles to be played by all the stakeholders. The participants agreed to implement this Joint Action Plan in all Districts of the Country.


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