Genesis Drives past One Million Global Vehicle Sales

Sep 20, 2023 | Business

– Genesis has grown its global market share by offering a compelling model lineup and distinguished customer experiences
– One-million cumulative sales milestone achieved in just under eight years since launch
– Genesis strives for sustainable brand growth through its industry-leading EV vision paired with plans to open unique brand experience spaces around the globe

SEOUL – WEBWIRE –

Genesis surpassed its one-millionth vehicle sold, a landmark achievement in global cumulative sales.

The brand announced that it had sold 1,008,804 units in the global market, including 690,177 units in Korea and 318,627 units overseas as of the end of August 2023.

Genesis reached this milestone in less than eight years since its global debut in November 2015, and a mere two years and three months after surpassing the half-million mark in May 2021.

Genesis has been taking audacious steps to create original experiences and values for customers since launching, achieving remarkable growth along the way. Our brand will continue to build distinguished luxury experiences that have never been seen before, said Mike Song, Global Head of Genesis.

Rapid Global Sales Growth Driven by Competitive G80, GV80, and GV70 Models

Since launching in 2015, Genesis has significantly boosted its global sales through the introduction of award-winning competitive models.

Starting with the introduction of the Genesis G90, Genesis has successively launched the G70, G80, GV70, and GV80. By 2020, the brand reached a significant milestone, achieving its first-ever annual global sales exceeding 100,000 units, with a total of 132,450 units sold.

Selling 201,415 in 2021 and 215,128 units in 2022, Genesis has demonstrated impressive growth, with a record 154,035 units sold up until the end of August this year.

The Genesis G80 is the best-selling model in the brands vehicle lineup since its introduction in 2016, with 390,738 units sold across the global market including Electrified G80 models.

Genesis first SUV, the GV80, and first mid-sized luxury SUV, the GV70, have recorded cumulative sales of 173,882 and 160,965 units, respectively, across the globe.

Pioneering the Global Market with a Competitive Lineup and Differentiated Customer Experiences

At the core of Genesis remarkable success lies its unwavering commitment to delivering unique customer experiences. This includes offering a comprehensive model lineup renowned for its best-in-class quality, creating original brand experience spaces, and providing meticulous customer care.

Guided by its distinctive design philosophy of Athletic Elegance, Genesis has introduced models that can be characterized by their audacious designs and outstanding performance.

Since introducing its first-ever vehicle, the G90, in 2015, Genesis has continually expanded its portfolio spanning sedans, SUVs, and electric vehicles. The current lineup includes ten models, comprising five sedans, two SUVs, and three electric vehicles, having expanded from four models in 2020. The brands strong lineup has paved the way for Genesis to enter 17 markets, including its home market of Korea, the United States, Canada, the Middle East, Australia, Europe, and China.

Genesis builds and operates an array of brand experience spaces in over 50 locations around the world, including Genesis House, Genesis Lounge, and Genesis Studios, which are designed to deliver the unparalleled distinction that sets the brand apart by offering luxurious experiences and services.

Through these brand experiences, Genesis offers customers the opportunity to explore various Genesis models, conveying the brands class and value by providing carefully curated vehicle selections.

The brand runs Genesis Gangnam, Genesis Suji, Genesis Studio Hanam, and Genesis Studio Anseong in Korea, as well as Genesis Studios in Australia, China, Germany, Switzerland, the United Kingdom, and the United States.

In November 2021, Genesis unveiled its first global brand cultural space, Genesis House, in Manhattan, New York. This unique space invites visitors to engage with displayed vehicles and immerse themselves in diverse cultural experiences that reinterpret Korean aesthetics and traditional values through a modern lens.

In January this year, the brand opened Genesis Lounge for Genesis G90 Long Wheel Base owners at The Shilla Hotel in the heart of Genesis hometown, Seoul. Genesis Lounge has been specially designed to deliver the heightened sensory experiences Genesis strives to present by offering gourmet experiences in the Dining Room and a chance to appreciate music in the dedicated Sound Room.

Genesis has garnered a series of accolades from prestigious global entities to cement its reputation as a reliable luxury brand.

In North America it has won a variety of MotorTrend Car and SUV of the Year, Car and Driver 10Best, and North American Car of the Year awards.

Genesis has also been recognized in the European market, winning various prestigious awards with its competitive models including German Premium Car of the Year 2023, Swiss Car of the Year 2023, and Best Electric SUV 2023 with the GV60 at the UKs What Car? Awards, as well as Auto Bilds Import Car of the Year 2022 with the Electrified GV70.

Furthermore, Genesis has bolstered its brand values by demonstrating an audacious commitment to golf, offering distinctive experiences and unique opportunities to players and fans alike while supporting player development.

Starting with Korean mens golf in 2016, it introduced the Genesis Point System for the first time in Korean golf tour history and has been the title sponsor of the Genesis Championship for seven years.

Globally, Genesis began to expand its golf sponsorship in 2017 by becoming the title sponsor of the PGA TOURs Genesis Open. In 2020, the Genesis Open was elevated to the Genesis Invitational, hosted by Tiger Woods, earning its place as one of the most prestigious events on the PGA TOUR.

Genesis also serves as title sponsor of the Genesis Scottish Open, co-sanctioned by the PGA TOUR and DP World Tour. Additionally, the brand serves as official vehicle sponsor for the Presidents Cup and the Abu Dhabi HSBC Championship, which both feature a series of mens golf matches between countries.

Electrification, Quality Product Lineup, and Brand Experience Spaces for Further Growth

Genesis continues its efforts to be a leading brand in the EV era in line with the electrification vision it announced in 2021.

From 2025, every new model Genesis introduces will be purely electric, backed by plans to diversify its manufacturing plants for electric cars to meet the expanding global demand for electrification.

To actively compete in North America, where EV competition is fierce, the brands electric vehicles with a new platform will be produced at the Hyundai Motor Group Metaplant America (HMGMA), a smart factory in the U.S. which will begin operation in 2025, along with theHyundai Motor Manufacturing Alabama (HMMA) plant where the electrified GV70 is currently produced.

For the mid-long term, Genesis plans to review more solutions for effective electric vehicle production in response to global demand, considering factors such as global strategies, regional government policies, and component infrastructure.

Along with its transition to a full EV lineup, the brand elaborates on plans for the goal of achieving carbon neutrality by striving for innovation in all value chains of the brand, including raw materials, parts, and production processes.

Genesis plans to add new vehicle models with best-in-class quality to its existing lineup as well. The new GV80 Coupe and updated GV80 will be launched this year, while a new model in an entirely new segment will also be added in the near future.

Genesis also aims to expand its dedicated brand experience spaces globally and provide original experiences for more customers to enjoy, based on its distinct approach to hospitality for Son-nim, or honored guests.

Genesis of South Bay Grand Opening

Aug 13, 2023 | Business

 Genesis of South Bay is set to introduce its modern dealership at 3215 Pacific Coast Highway in Torrance, CA on August 15, 2023, aiming to enhance the luxury car shopping experience through innovative design and technology.

The new Genesis of South Bay facility features contemporary architectural elements, including expansive glass facades. Inside, visitors will encounter a thoughtfully presented range of Genesis vehicles, showcasing their unique attributes.

Genesis of South Bay is designed with an emphasis on technology integration allowing guests to personalize their vehicle preferences using interactive displays, augmented reality, and virtual configurators.

The inaugural opening is on August 15, 2023, and will provide an opportunity for guests to explore the dealership and engage with the Genesis of South Bay team.

Genesis of South Bay’s new dealership seeks to set a benchmark for luxury automotive retail, offering an elevated customer engagement approach.

For additional information, please visit genesisofsouthbay.com or contact Cedric Butler.

About Genesis of South Bay:
Genesis of South Bay, located in Torrance, CA, is a new luxury car dealership, committed to delivering a refined automotive experience by offering a carefully curated range of Genesis vehicles and exceptional customer service.

Genesis of South Bay
Cedric Butler
(310) 968-0863
genesisofsouthbay.com

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Hong Kong – “Genesis and Spirit – Tea for Harmony · Yaji Cultural Salon: Exhibition of the Tea Culture of Zhejiang” opens at Hong Kong Central Library (with photos)

Aug 4, 2023 | International

“Genesis and Spirit – Tea for Harmony · Yaji Cultural Salon: Exhibition of the Tea Culture of Zhejiang” opens at Hong Kong Central Library (with photos)

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     The cultural exchange programme “Genesis and Spirit – Tea for Harmony · Yaji Cultural Salon: Exhibition of the Tea Culture of Zhejiang” will be held from tomorrow (August 5) to August 15 at the Exhibition Gallery of the Hong Kong Central Library to showcase 40 intangible cultural heritage (ICH) items from Zhejiang including six national items related to “traditional tea processing techniques and associated social practices in China” and other items of different levels. The exhibition has also arranged for demonstrations by ICH bearers and experiential activities for the public.
      
     Addressing the opening ceremony today (August 4), the Under Secretary for Culture, Sports and Tourism, Mr Raistlin Lau, on behalf of the Hong Kong Special Administrative Region Government, congratulated the country again on its successful inscription application of the “traditional tea processing techniques and associated social practices in China” on the Representative List of the Intangible Cultural Heritage of Humanity of the United Nations Educational, Scientific and Cultural Organization last year. He pointed out that the successful application was attributable to the spearheading of Zhejiang Province. The province has a rich culture of tea and has been contributing tireless efforts to preserving and inheriting the ICH items. This exhibition brings together people from both Zhejiang and Hong Kong, transmitting the idea of Tea for Harmony and facilitating the exchange of tea culture between the two places. While providing Hong Kong people with chances to learn more and experience the traditional tea processing techniques and the depth and richness of tea culture, the exhibition also helps to echo the theme of “Genesis and Spirit” and the fact that Hong Kong and the Mainland share the common historic origins and roots in culture.
      
     Other officiating guests included the Director of the Asia Tourism Exchange Center of the Ministry of Culture and Tourism, Mr Zhang Dong; the Deputy Director-General of the Department of Publicity, Cultural and Sports Affairs of the Liaison Office of the Central People’s Government in the Hong Kong Special Administrative Region, Mr Lin Nan; Second-Grade Inspector of the Zhejiang Provincial Department of Culture and Tourism Mr Dai Yan; the Director of Leisure and Cultural Services, Mr Vincent Liu; the Chairperson of the ICH Advisory Committee, Professor Ricardo Mak; First-Grade Consultant of the Hong Kong and Macao Affairs Division of International Cooperation and Exchange Bureau (Hong Kong, Macao and Taiwan Affairs Office) of the Ministry of Culture and Tourism Mr Wu Jun; the Secretary, Deputy Director of the Zhejiang Provincial Center of Intangible Cultural Heritage Protection, Mr Wu Yanfei; and the Head of the Intangible Cultural Heritage Office (ICH Office), Ms Joyce Ho.
      
     The tea-related world ICH items of Zhejiang showcased in the exhibition include West Lake Longjing tea processing technique, Wuzhou juyan tea processing technique, zisun tea processing technique and Anji white tea processing technique, temple fair (ganchachang) and Jingshan tea banquet. Other ICH items in the exhibition are indigo-dyed cloth printing and dyeing techniques, Shengzhou bamboo weaving, iron casting technique, traditional firing technique of Longquan celadon and firing technique of zisha.
      
     Various ICH bearers from Zhejiang are invited to demonstrate on-site Shengzhou bamboo weaving, Wuzhou juyan tea-tipping technique of the Song dynasty and Putuo Mountain Buddhist tea ceremony. Members of public can also join the experimental activities including “traditional qipao making technique (meiruyi): embroidery”, “traditional making technique of theatrical costume (nangongxiu): the cloths in Song dynasty”, “tea dyeing technique of Xiaoshan guojiang cloth: tea dyeing” and “Wuzhou juyan tea-tipping technique of the Song dynasty: tea-tipping”. Meanwhile, the exhibition has arranged for two free talks (to be conducted in Putonghua), with the title of “Chinese Tea and Health” and “Innovation Through the Past; Accomplishment of Fruitful Achievements”, to be held at 3pm on August 6 and August 13 respectively.
      
     The exhibition is jointly presented by the Ministry of Culture and Tourism and the Culture, Sports and Tourism Bureau, jointly organised by the Zhejiang Provincial Department of Culture and Tourism and the Leisure and Cultural Services Department, and jointly curated by the Zhejiang Provincial Center of Intangible Cultural Heritage Protection and the ICH Office. Admission to the exhibition and programmes is free. For details, please visit the ICH Office’s website at www.icho.hk/en/web/icho/genesis_and_spirit_2023.html or call 2851 6131 for enquiries.

Inspired by X: Genesis Completes Electric Vehicle Concept Trilogy with X Convertible

Nov 16, 2022 | Business


MALIBU, CALIFORNIA – WEBWIRE –

  • The X Convertible completes the X concept trilogy and shares its architecture and electric powertrain with the X Concept and X Speedium Coupe concept
  • The interior design takes its inspiration from Korean roof architecture, which is a nod to both the brand’s origins as well as the most important aspect of convertible cars
  • Combined with its folding hardtop roof—that integrates transparent moon roofs above the front occupants to provide an open feel even when closed—the architecture and powertrain sets the perfect stage to embrace the thrill of driving

Genesis demonstrated its design versatility today with the unveiling of the Genesis X Convertible concept in California.


The brand hosted an intimate viewing where guests were delighted with a surprise unveiling of a four-passenger open-roof concept. The venue was a natural choice as California leads the U.S. in adoption of electric vehicles and its temperate climate allows year-round enjoyment of the convertible vehicle format.


“Genesis started life by producing sedans mainly targeting business users. While creating a new, differentiated design DNA, we gradually increased the emotional appeal by applying this DNA to the SUV typology. Now, electric powertrains have given us the perfect scenario in which to enjoy nature, and propelled the brand to create vehicles with even greater emotional resonance,” said Chief Creative Officer, Luc Donckerwolke.


The EV Concept Trilogy: An Outlook on Genesis’ Future


The X Convertible concept lineage can be traced back to the X Concept, a two-door grand tourer that showcased Genesis’ Athletic Elegance design language. The X Speedium Coupe concept, the second car in the trilogy, displayed the brand’s signature Athletic Elegance in an even more progressive way. It also showcased an evolution of the Genesis Crest Grille, which evolved into a lighting signature to signify its electric powertrain. The X Convertible concept takes the X Speedium Coupe concept further up the emotional scale.


Beyond the Common Denominator of Athletic Elegance


The concept car trilogy is crowned by the Genesis X Convertible concept, which materializes the brand’s Athletic Elegance design language in its purest form. The X Convertible concept’s ideal proportions are complemented by design purity and exemplify the continued refinement in orchestrating design elements that make up Athletic Elegance. It is a beacon for the Genesis brand.


The Genesis X Convertible concept shares its architecture and electric powertrain with the X Concept in 2021 and X Speedium Coupe concept in 2022. Combined with its folding hardtop roof—that integrates transparent moon roofs above the front occupants to provide an open feel even when closed—the architecture and powertrain sets the perfect stage to communicate with nature, allowing users to enjoy the environment in a new way, free from mechanical disturbance.


The Genesis X Convertible concept’s long bonnet, generous dash-to-axle, short front overhang, and long wheelbase are drawn rearwards towards the long deck, accentuating its stately yet relaxed poise. The anti-wedge Parabolic Line emphasizes the regal character of the profile, creating tension between the full surfaces through a gently rearward-sloping horizontal belt line, while muscular blisters around the wheels form an athletic ‘Coke bottle’ plan view and integrate into an elegant silhouette when viewed from the side.


The characteristic quad lights—from which Genesis’ Two-Line graphic identity originates—are also present on the X Convertible concept. As in the X Speedium Coupe concept, this graphic identity integrates the new EV face and forms an abstract of the Crest Grille. The cooling function for the powertrain and batteries has been relocated to lower openings in the front bumper.


The rear end of the X Convertible concept features a concave elliptical duck tail intersected by horizontal quad rear lights, as seen on the X Concept and X Speedium Coupe concepts. The continuity of the elliptical shape is interrupted and crowned by a V-shape indentation that hints at the crest and wings of the Genesis logo.


The wheels are a combination of Genesis’ G-Matrix pattern orchestrated by an aero dish concave section. The spacers of this aero dish serve to extract heat from the brakes.


An Interior and Exterior that Capture Korean Aesthetic Nuances


The interior of the X Convertible concept features a driver-centric four-seat asymmetric layout—a consistent theme throughout all recent Genesis concept cars. Its wraparound instrument panel seamlessly integrates with the center console and cocoons the driver cockpit, emphasizing not only its performance-oriented attributes but its connection with the driver.


Inspired in part by traditional Korean roof architecture—a nod to both the brand’s origins as well as the most important aspect of convertibles—the interior design features Giwa Navy and Dancheong Orange colors, which lend the cabin a modern look and feel, befitting the car’s vibrant character.


The primary interior color is Giwa Navy—named after “Giwa”, the roof tiles on Korean houses. Made from recyclable wool fabric, the textured, woven pad graphic wraps around the cabin, contrasting with the smooth and sleek leather surfaces of the seats. Meanwhile, Dancheong Orange—named after the traditional decorative colorings on traditional Korean wooden buildings— serves as a bold accent color, encircling the cabin in a two-line motif and featuring on the stitching of the seats and fabric.


The Genesis X Convertible concept’s exterior is painted in Crane White. White cranes represent nobility and sanctity in Korea, and Genesis wanted to weave these cultural elements into its colorways. The result is an exterior surface coated in white with pearl particles, achieving a luxurious sheen that dynamically frames the contrasting interior.


Genesis’ Unparalleled Sensory Experience


The X Convertible concept is an open-air theater, providing an unparalleled sensory experience for all occupants. Convertibles offer freedom of expression and a heightened sensory experience thanks to the open roof, which allows a direct connection with the surrounding environment. The Genesis X Convertible concept takes the sensory experience a step further with its electric powertrain and high-performance sound system developed by sound master Guk-il Yu. First seen in the X Speedium Coupe concept interior, the immersive audio system was specially conceived to optimize acoustic performance.


“It is the normal development of Genesis to increase the athletic and emotional facet of our design philosophy by creating an emotional trilogy: the X family,” said Luc Donckerwolke. “Innovation is the catalyst to becoming more engaged with the environment around us. We are in the process of transitioning Genesis into a company that will deliver products for customers to enjoy.”


Genesis is pleased to tune in to what customers seek in their driving experiences and aspirations, and will continue to explore new ways to create immersive driving experiences and spaces in which they can connect with their vehicle and surroundings.


All-Electric Genesis GV60 Coming to Europe

Feb 17, 2022 | Business

– GV60 marks the start of Genesis’ journey to electrification



– GV60, the brand’s first dedicated electric platform-based vehicle, officially confirmed for European market



– GV60 will be available with three options, with pre-orders opening soon

Frankfurt, Germany – WEBWIRE –



Genesis has officially confirmed that the GV60, the brand’s first electric car for Europe, will be available to pre-order soon.


The GV60 is the sixth model in the European line-up and the first dedicated electric car from the premium luxury Korean brand, which will be available later this year.


The GV60 is based on the dedicated Electric-Global Modular Platform (e-GMP), allowing up to 321 miles of range with the Premium model, signalling the brand’s commitment to maximising driving range and premium performance on its journey towards premium electrification.


GV60 will be available with three options;

  • Premium – powered by a 168kW single motor and focused on range capability
  • Sport – all-wheel drive and powered by 160kW + 74kW motors
  • Sport Plus – a punchy 160kW + 160kW dual motor AWD with a unique Drift Mode and a Boost Mode which adds a 10-second power boost of 20kW + 20kW, offering the most dynamic GV60 experience


As standard, GV60 will come packed with next-generation technology providing a unique electric car experience such as advanced driver safety technology, a stunning dual 12.3” infotainment screen and wireless phone charging. Like all Genesis vehicles, customers will be able to add a variety of different packages that come with extras such as heated seats, a panoramic sunroof, Bang & Olufsen audio system and digital rear view side mirrors.


Genesis arrived in Europe last summer, introducing a range of dynamic and versatile premium models. Orders for the G80 and G70 saloons and the GV80 and GV70 SUVs opened last summer, with the G70 Shooting Brake available from November 2021.


The Genesis range will include three all-electric cars by the end of the year, as part of the brand’s Future Vision strategy. Starting in 2025, all new Genesis vehicles launched will be pure electric and Genesis will establish itself as a 100% zero emission brand by 2030. In addition, Genesis will continue to innovate in the pursuit of carbon net zero by 2035.


More information on pricing, specification and pre-ordering will be released in due course.