Hong Kong – Effectiveness of second phase of territory-wide large-scale anti-illicit cigarette enforcement operation “Tempest” by Hong Kong Customs (with photos)

Effectiveness of second phase of territory-wide large-scale anti-illicit cigarette enforcement operation “Tempest” by Hong Kong Customs (with photos)

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     ​Hong Kong Customs mounted a territory-wide large-scale special operation codenamed “Tempest” since February 19 to step up enforcement in combating illicit cigarette activities on all fronts at each control point and all districts across the territory in Hong Kong. As of March 14, including the figures of the first phase, Customs detected a total of 1 361 related cases and seized about 61 million suspected illicit cigarettes, about 8 340 grams of cigars, and about 540g of manufactured tobacco products, with a total estimated market value of about $270 million and a duty potential of about $190 million. During the operation, Customs arrested 1 314 persons aged between 17 and 89, and detained nine vehicles suspected to be used for illicit cigarette distribution. 

     At the cross-boundary smuggling level, Customs continued to step up efforts to crack down on smuggling of tobacco products at airport, port, land boundary, rail and ferry control points, with a total of 56 related cases detected as of March 14. Moreover, Customs imposed penalties to 1 172 incoming passengers on offences compoundable under the Dutiable Commodities Ordinance (imposing penalty instead of prosecution), involving a total of about $5.5 million penalties. In the above-mentioned cases, a total of about 280 000 suspected duty-not-paid cigarettes, about 8 340g of suspected duty-not-paid cigars, and about 540g of suspected duty-not-paid manufactured tobacco products were seized.

     In one of the cases, through risk assessment and intelligence analysis, Customs on February 29 selected a 40-foot container, declared as carrying frozen food and arriving in Hong Kong from Taiwan, for inspection at the Kwai Chung Customhouse Cargo Examination Compound. Upon examination, Customs officers found about 9.5 million suspected illicit cigarettes in the container.

     At the storage and distribution level, Customs mounted a joint operation with the Police on March 6 and raided container houses in San Tin, Lok Ma Chau. About 6 million suspected illicit cigarettes were seized in four container houses, smashing a large-scale suspected illicit cigarette storage centre.

     At the peddling and retail level, Customs and the Tobacco and Alcohol Control Office (TACO) of the Department of Health conducted joint operations against the distribution of illicit cigarette promotion leaflets and the sale of illicit cigarettes through telephone orders in public housing estates. During the operation, Customs officers arrested a total of 62 men and eight women, including 49 buyers and 21 sellers. The relevant cases involved buying and selling between 100 to 4 400 sticks of illicit cigarettes. Customs also assisted TACO to arrest a 14-year-old male student who was suspected of distributing illicit cigarette promotion leaflets. The case was handed over to TACO for follow-up action.

     The operation “Tempest” is still ongoing.

     A Customs spokesman said today (March 18), “The outcomes of the operation demonstrate the effectiveness of Customs’ enforcement strategy. Customs will continue to step up enforcement to vigorously combat different levels of illicit cigarette activities through risk assessment, intelligence analysis and interception at source.”

     Smuggling is a serious offence. Under the Import and Export Ordinance, any person found guilty of importing or exporting unmanifested cargo is liable to a maximum fine of $2 million and imprisonment for seven years.

     Customs reminds members of the public that it is an offence to buy or sell illicit cigarettes and that conviction would lead to a criminal record. Under the Dutiable Commodities Ordinance, anyone involved in dealing with, possession of, selling or buying illicit cigarettes commits an offence. The maximum penalty upon conviction is a fine of $1 million and imprisonment for two years.

     Under the Dutiable Commodities Ordinance, incoming passengers, who fail to declare or make a false or incomplete declaration to a Customs officer on the quantity of dutiable goods in their possession which are in excess of the duty-free concessions are liable to prosecution. In 2023, the maximum penalty imposed by the court for possession of dutiable commodities by an incoming passenger is $20,000, and the maximum imprisonment sentence is three months.

     Customs may consider imposing a penalty on offences compoundable under the Dutiable Commodities Ordinance. Under the “Compounding Scheme”, an offender is required to pay a penalty five times the equivalent of the duty payable on the dutiable goods concerned plus a fine of $2,000. Under the new duty rates of tobacco, if a passenger brings an extra pack of 200 sticks of cigarettes, which are in excess of the duty-free concessions into Hong Kong without declaring it to Customs officers, the offender is required to pay a penalty of $5,306 under the “Compounding Scheme”.

     In accordance with the Smoking (Public Health) Ordinance (Cap. 371), no person shall distribute any smoking product advertisement (including any promotion leaflets). Any person who contravenes the regulation is liable to a maximum fine of $50,000.

     Members of the public may report any suspected illicit cigarette activities to Customs’ 24-hour hotline 2545 6182 or its dedicated crime-reporting email account (crimereport@customs.gov.hk) or online form (eform.cefs.gov.hk/form/ced002).

Hong Kong – Effectiveness and situation of first phase of territory-wide large-scale anti-illicit cigarette enforcement operation “Tempest” by Hong Kong Customs (with photo)

Effectiveness and situation of first phase of territory-wide large-scale anti-illicit cigarette enforcement operation “Tempest” by Hong Kong Customs (with photo)

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     Hong Kong Customs mounted a territory-wide large-scale special operation codenamed “Tempest” in mid-February to step up enforcement in combating illicit cigarette activities on all fronts at each control point and all districts across the territory in Hong Kong. In the first phase of the operation (as of February 28), Customs detected a total of 560 related cases and seized about 16 million suspected illicit cigarettes, about 1 760 grams of cigars, and about 400g of manufactured tobacco products with a total estimated market value of about $62 million and a duty potential of about $43 million. During the operation, Customs arrested 538 persons aged between 18 and 83, and detained three vehicles suspected to be used for illicit cigarette distribution. Furthermore, Customs has collaborated with the Tobacco and Alcohol Control Office of the Department of Health to crack down on the distribution of illicit cigarette promotion leaflets in public housing estates and the sale of illicit cigarettes through telephone orders.
      
     At the cross-boundary smuggling level, Customs has stepped up efforts to combat smuggling of tobacco products at airport, port, land boundary, rail and ferry control points, and detected a total of 17 illicit cigarette smuggling cases. Moreover, Customs imposed penalties to 481 incoming passengers on offences compoundable under the Dutiable Commodities Ordinance (imposing penalty instead of prosecution), with total penalties of $2 million. During the operation, a total of about 90,000 suspected duty-not-paid illicit cigarettes, about 1 760 grams of suspected duty-not-paid cigars and about 400g of suspected duty-not-paid manufactured tobacco products were seized.
      
     During the operation, Customs also detected a large-scale cigarettes smuggling case. Through risk assessment and intelligence analysis on February 22, Customs officers at the Kwai Chung Customhouse Cargo Examination Compound selected for inspection a 40-foot container, declared as carrying plastic boxes and mouse pads, arriving from United Arab Emirates to Hong Kong. Upon inspection, Customs officers found 4.2 million suspected illicit cigarettes in the container.
      
     At the storage and distribution level, Customs also cracked down on illicit cigarette storage centres downtown. Among them, Customs shut down a large-scale mobile illicit cigarette storage centre. Customs officers identified on February 22 a cigarette smuggling syndicate active in Tuen Mun District and raided a medium goods vehicle and a 40-foot container parked in an open-air parking lot in Tuen Mun that night. After searches, Customs officers seized about 3.2 million and 5.4 million suspected illicit cigarettes in the vehicle and container respectively, and arrested a 26-year-old man suspected to be connected with the case.
      
     Customs has also taken strict enforcement actions against small illicit cigarette storage and distribution centres downtown. Customs cracked down on an illicit cigarette storage and distribution centre at a subdivided unit in an urban area, commonly known as a “subdivided room”. Customs officers seized about 350 000 suspected illicit cigarettes from the “subdivided room” in Sham Shui Po on February 21 and arrested a 53-year-old woman suspected to be connected with the case.
      
     At the peddling and retail level, Customs during the operation arrested a total of 30 men and five women in various districts across Hong Kong, including 25 buyers and 10 sellers. Most of the relevant cases involved buying and selling of small quantities of illicit cigarettes for personal use.
      
     All the above-mentioned cases have been duly followed up. Customs will continue to trace the source and flow of the illicit cigarettes. The likelihood of further arrests is not ruled out.
      
     Customs will continue to step up enforcement to vigorously combat different levels of illicit cigarette activities through risk assessment, intelligence analysis and interception at source.
      
     Smuggling is a serious offence. Under the Import and Export Ordinance, any person found guilty of importing or exporting unmanifested cargo is liable to a maximum fine of $2 million and imprisonment for seven years.
      
     Customs reminds members of the public that it is an offence to buy or sell illicit cigarettes. Under the Dutiable Commodities Ordinance, anyone involved in dealing with, possession of, selling or buying illicit cigarettes commits an offence. The maximum penalty upon conviction is a fine of $1 million and imprisonment for two years.
      
     Under the Dutiable Commodities Ordinance, incoming passengers, who fail to declare or make a false or incomplete declaration to a Customs officer on the quantity of dutiable goods in their possession which are in excess of the duty-free concessions are liable to prosecution. In 2023, the maximum penalty imposed by the court for possession of dutiable commodities by an incoming passenger is $20,000, and the maximum imprisonment sentence is three months.
      
     Customs may consider imposing penalty on offences compoundable under the Dutiable Commodities Ordinance. Under the “Compounding Scheme”, an offender is required to pay a penalty five times the equivalent of the duty payable on the dutiable goods concerned plus a fine of $2,000. Under the new duty rates of tobacco, if a passenger brings an extra pack of 200 stick cigarettes which are in excess of the duty-free concessions into Hong Kong without declaring it to Customs officers, the offender is required to pay a penalty of $5,306 under the “Compounding Scheme”
      
     Members of the public may report any suspected illicit cigarette activities to Customs’ 24-hour hotline 2545 6182 or its dedicated crime-reporting email account (crimereport@customs.gov.hk) or online form (eform.cefs.gov.hk/form/ced002).

New WARC Awards for Effectiveness, North America Edition, in association with LIONS, are launched

WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for Effectiveness, North America Edition (www.warc.com/awards/effectiveness/north-america). Delivered in association with LIONS (www.canneslions.com/enter/awards), using world-class expertise in award management and judging, this new competition will shine a light on marketing greatness in the region.

Philip Thomas, CEO, Ascential Intelligence & Events and Chair, LIONS
Paul Coxhill, CEO, WARC
Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard
Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard, USA

The Awards are built around the benchmarks of the WARC/LIONS Creative Effectiveness Ladder and B2B Effectiveness Ladder (www.warc.com/about-creative), which provide universal frameworks of the six main approaches for using strategy and creativity to drive specific B2C and B2B marketing outcomes.

Philip Thomas, CEO, Ascential Intelligence & Events and Chair of LIONS, said: “The WARC Awards for Effectiveness North America offer marketers a new benchmark against which to assess just how well their marketing is working. Using the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders as part of the judging process will give the industry a standard showing of what great effective work looks like in the region.”

Paul Coxhill, CEO, WARC, added: “The six categories of these new Awards for North America will be judged by extremely high-calibre juries including senior marketers from some of the region’s biggest brands and top agency professionals and specialists. To launch these Awards, we are delighted to welcome our two Jury Chairs, Cheryl Guerin of Mastercard and Pam Forbus of Pernod Ricard.”

Cheryl Guerin, EVP, Global Brand Strategy & Innovation at MasterCard will chair three categories: B2B, Customer Experience and Cultural Impact.

Cheryl leads the overall stewardship of one of the world’s most iconic and recognizable brands. She oversees the strategy and activation of Mastercard’s highly decorated Priceless campaign, advancing the brand to consumers and B2B audiences through cutting-edge advertising, digital marketing and innovative insights that inform and inspire new opportunities for the business.

Commenting on her upcoming role, Cheryl Guerin said: “It’s a tremendous honor to lead the jury of the first-ever WARC Awards for Effectiveness, North America Edition. I’m looking forward to collaborating with my peers to review the most exceptional B2B and B2C creativity from North America, and recognize the true effectiveness gems, which will help inspire and empower our industry.”

Pam Forbus, SVP, Chief Marketing Officer of Pernod Ricard, USA, has been appointed Jury Chair of the Instant Impact, Sustained Growth and Brand Purpose categories.

Pam oversees U.S. marketing and innovation for 26 leading spirits, wine and champagne brands in the company’s premium portfolio, including Absolut, Jameson, Malibu, The Glenlivet, Perrier-Jouet, GH Mumm and many others. Since joining Pernod Ricard in 2020, Pam has implemented “media to shelf” to drive consumer/shopper centric brand and business building.

On chairing, Pam Forbus said: “As a long-time fan of WARC, I’m thrilled to be chairing the first year of the WARC Awards for Effectiveness, North America Edition. It’s great to see the framework of the Creative Effectiveness Ladder come to life in this competition, and I look forward to using it to shine a light on our region’s most inspiring work.”

The juries will score papers according to campaign objectives, insight and strategic thinking, implementation, business effects and lessons learned. They will then be benchmarked against the Creative Effectiveness or B2B Effectiveness Ladders providing entrants with a clear idea about where their work fits on the six rungs of the relevant ladder. For each category, the juries will award a Grand Prix as well as Gold, Silver and Bronze accolades.

With a straightforward process to enter, the Awards are free to enter and open to all agencies and brands from North America. Papers will be accepted until 21 September.

More information on the new WARC Awards for Effectiveness, North America Edition, and how to enter is available at www.warc.com/awards/effectiveness/north-america.

The newly launched WARC Awards for Effectiveness North America are part of a suite of WARC Awards (www.warc.com/our-awards), which also include the global WARC Awards for Effectiveness, and two other regional competitions — the WARC Awards for Asian Strategy and the WARC Awards for MENA Strategy.




Contact:


Amanda Benfell
Head of PR & Press
amanda.benfell@warc.com






Topic: Awards