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A Deeper Look at Coca-Cola’s Emerging Business in Alcohol

Jun 13, 2022 | Business

WEBWIRE – Monday, June 13, 2022

In 2018 in Japan, The Coca-Cola Company launched Lemon-Dou, its first ready-to-drink alcohol beverage. Lemon-Dou was an experiment in Japans fast-growing Chu-Hai drinks category.

Lemon-Dou was also the companys first entry in the alcohol beverage market since the late 1970s, when Coca-Cola owned a winemaker in California.

Today, the company has a small yet growing portfolio of alcohol beverages. All were created with consumers in mind. The next addition is ready-to-drink Jack Daniels & Coca-Cola, inspired by the iconic bar cocktail. The pre-mixed cocktail is planned to first be offered in Mexico in late 2022.

We keep consumers at the center of everything we do in expanding our portfolio, said Coca-Cola Chairman and CEO James Quincey. We are consumer-focused and offering more choices, including in rapidly expanding flavored alcohol beverages.

Jack Daniels & Coca-Cola joins a portfolio of flavored alcohol beverages that uses company brands, including Lemon-Dou, which is currently available in Japan, China and the Philippines; Topo Chico Hard Seltzer, available in more than 20 markets; Schweppes Pre-Mixed Cocktails, currently available in Brazil; and the new Simply Spiked Lemonade and Fresca Mixed in the United States.

In the case of the United States, the company authorizes third parties to produce and sell alcohol beverages using company trademarks (Topo Chico Hard Seltzer, Simply Spiked Lemonade and Fresca Mixed).

Coca-Cola is well-known as the worlds leader in non-alcohol, ready-to-drink beverages. The companys 200 master brands span from iconic sparkling beverages to water, sports drinks, teas, juices and coffee.

Whenever the company expands into new categories, it takes a disciplined and responsible approach, leveraging its scale to maximize impact and reach. In 2018, for example, Coca-Cola boosted its global presence in coffee through the acquisition of Costa Coffee.

Coca-Colas approach in alcohol focuses on three segments of flavored alcohol beverages, or FABs. All are ready-to-drink:

Hard seltzers (Topo Chico Hard Seltzer, Topo Chico Ranch Water Hard Seltzer, Topo Chico Margarita Hard Seltzer)
Hard alternatives (Lemon-Dou, Simply Spiked Lemonade)
Pre-mixed cocktails (Jack Daniels & Coca-Cola, Fresca Mixed, Schweppes Pre-mixed Cocktails)

At Coca-Cola, Khalil Younes is responsible for leading FABs. We are strategically experimenting and learning in alcohol, Younes said. We are excited about the opportunities, but we also know it will require effort and patience.

The Coca-Cola Company also recognizes that the entry in the alcohol category brings new responsibilities ones it takes very seriously. The company will ensure any consumer who chooses to drink alcohol does so responsibly.

Coca-Cola will work with industry partners and other stakeholders to promote moderate consumption and support efforts to reduce harm.

To that end, the company has developed a comprehensive Policy on Alcohol Responsibility based on industry best practices. To learn more about the companys approach to the responsible marketing and sale of alcohol, see our policy here.

Our ambition is to grow our brands in a responsible and sustainable way to those who choose to consume and are over the legal purchase and drinking age. Younes said.

Deeper Network Inc. to Launch IPO of Limited-Edition NFTs for Equity Subscription

Jul 25, 2021 | Business

Santa Clara, CA, 24 July 2021, ZEXPRWIRE, Deeper Network Inc launched an IPO-NFT for equity subscription. The company’s product, Deeper Connect, is selling well overseas, and platforms such as indiegogo are in short supply, and a large number of orders have been accepted.

The products developed and produced by the company will realize large-scale blockchain applications in the true sense. The DEEPER super public chain formed by the company on this basis has achieved a key breakthrough: the PoC mechanism realizes the low cost and low power consumption of network nodes and the real decentralization of computing power. The DPN solution paved the way for the arrival of the next-generation Internet.

In view of the high expectations of DPR supporters and investors for the company’s future listing, the company decided to share the company’s huge future development space and business dividends with the previous investors . We will issue products based on equity subscription. Details are as follows:

The basic idea of IPO-NFT products

1. The total share of IPO-NFT equity subscription is 50,000 shares

• The total share of the IPO-NFT is 50,000, and the right to subscribe for the company’s shares worth 100 million US dollars, that is, each IPO-NFT can subscribe for the company’s 2,000 US dollars of shares

• Gifts to early investors, the total number does not exceed 15,000 copies

2. The remaining 35,000 IPO-NFT issuance and acquisition methods in the future

• Will issue a joint special edition IPO-NFT with well-known institutions or organizations

• DPR Staking pledge reward

• DPR Holder airdrop and more

3. The issuance method of IPO-NFT

• Part of the IPO-NFT gift according to the issuance rules

• A certain number of IPO-NFTs will be issued in advance by auction, as a guide to the pricing of IPO-NFTs given to investors in the early stage

4. Additional rights and interests of IPO-NFT

• Extra rewards for special events, such as lucky draws, mining machines, souvenirs, etc.

• IPO shareholders’ equity

5. IPO-NFT issuance time

• May 2021

6. IPO-NFT share subscription time

• The investor holds the NFT equity to subscribe for the time of Deeper’s initial public offering and listing on NASDAQ

7. IPO-NFT cancellation time

• The IPO-NFT product held by the investor will be cancelled after the investor exercises the subscription right

8. Monetization and circulation of IPO-NFT

• After the investor obtains the IPO-NFT free of charge, he can obtain income in related chain operations including but not limited to auctions.

• If necessary, the company will design a specific circulation plan separately according to the market situation

About Deeper Network

Deeper Network is committed to building a truly decentralized and secure gateway to a more democratic internet. The company aims to bring a better internet experience to every household and become the de facto portal to Web 3.0. Deeper Network’s flagship product line, the Deeper Connect, is the world’s first blockchain-powered secure gateway that enables users to securely and privately browse the internet free of censorship.

Deeper Network is led by a team of seasoned industry professionals whose backgrounds include Intel, Amazon, CoinMarketCap and Quantum. Their products are sold on Amazon, Best Buy, and Indiegogo with over 10,000 units already sold.

CONTACT:

Contact email: [email protected]
Contact person: Elon

SOURCE: Deeper Network Inc.

Deeper Network Inc launches a limited NFT for future listing of NASDAQ’s share subscription: IPO-NFT

Jul 23, 2021 | Business

Santa Clara, CA, 22 July 2021, ZEXPRWIRE, Deeper Network Inc launched an IPO-NFT for equity subscription. The company’s product, Deeper Connect, is selling well overseas, and platforms such as indiegogo are in short supply, and a large number of orders have been accepted.