The Brazilian Trade and Investment Promotion Agency (“Apex-Brasil”) has become one of the important cooperation units in China’s largest cross-industry trade exhibition-the China International Import Expo (“CIIE”) for the fourth consecutive year. The Expo will be held in Shanghai from 5 – 10 November 2021. CIIE has brought development opportunities to Brazilian companies continuously in the last few years, therefore Apex-Brasil will be leading 16 Brazilian food and beverage companies to showcase in Country Exhibition and Food and Agricultural Products sector this year.
Apex-Brasil is committed to promoting export, the internationalization of Brazilian companies, and foreign direct investment. With the help of CIIE, Apex-Brasil expects to provide Brazilian companies an opportunity to face the market directly and carry on strengthening and consolidating the trade relationship with China. Thus, further understand Chinese consumers’ preferences to develop closer relationships, promote foreign trade to a higher level, develop investment and cooperation opportunities, serve the Chinese market and integrate deeply into the global market concurrently.
Apex-Brasil is introducing 16 companies as representatives in CIIE, comprising meat, alcoholic and non-alcoholic beverages, natural foods (honey, nuts), dairy products, and other fields to demonstrate quality and sustainable products to Chinese importers and investors. The showcasing food products are diversified with stable quality and able to supply on a large scale, which can satisfy China’s huge consumer base and bring precious investment opportunities. Among them, BRF, one of the world’s top 10 food companies, and Mococa, a well-known brand of sweetened condensed milk, will exhibit their products at CIIE for the second time. They are both optimistic about the broad prosperity of the Chinese market and anticipate attracting investment, therefore laying a firm ground for future development in China through CIIE.
Carlos Pan, manager of the Beijing Representative Office of Apex-Brasil, said: “We have participated in CIIE for the fourth year, nearly half of companies have joined CIIE previously, which shows that the event is extremely compelling to Brazilian companies. In addition to the traditional products such as crude oil, iron ore, and soybeans, the growth rate of Brazilian meat, nuts, and other daily consumer goods export to China has accelerated significantly, therefore exhibitors this year are mainly food-related. Even though there is crowd control under the pandemic, Brazilian companies participate through representatives or display samples in the exhibition area. CIIE also set up a digital pavilion in Country Exhibition not only allowing Chinese investors to understand Brazilian culture and economy and industry, but also reinforcing the communication between both countries. Looking forward, we foresee that there will be a strong growth momentum in China-Brazil economic interaction continuously. Other than typical Brazilian food products, we eagerly hope that other raw materials supplied by Brazil, such as oil and iron ore will cooperate more with China’s enterprises and forge the common prosperity of the two countries’ economy and trade.”
The Fourth Edition of China International Import Expo (CIIE)
Date: 5 – 10 November 2021
Venue: National Exhibition and Convention Center (Shanghai), China
More information: http://catalogo.apexbrasil.com.br/ciie2021
Topic: Press release summary
Sectors: Trade Shows, Food & Beverage
From the Asia Corporate News Network
Copyright © 2021 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is committed to seeking business opportunities for Brazilian products and services abroad and to attract strategic foreign investment to impel the Brazilian economy. Apex-Brasil was invited by Hong Kong Science and Technology Park (HKSTP) to recommend ten local Brazilian start-ups to participate in the Corporate Innovation Summit cum Global Matching 2021, to strengthen communication between start-ups and multinational investors, as well as one-on-one matching meetings for corporate buyers to drive innovation adoption at speed and scale. Mr Manuel Innocencio de Lacerda Santos Junior, the Consul-General of the Federative Republic of Brazil in Hong Kong will attend the event in person.
The Corporate Innovation Summit cum Global Matching 2021 aims to provide a platform for start-ups and technology corporation to expand business networks and connect potential corporate buyers and investors. Programs including roundtables, roadshows, matching, VIP tour and luncheon, etc. Featured leading-edge sessions to gather the leaders, influence the leaders and lead the leaders, scaling in today’s evolving Innovation & Technology (I&T) megatrend.
Apex-Brasil has introduced ten local start-ups to urge business interactions with Hong Kong to facilitate advanced trade and investment relations and build a deal flow pipeline with a full spectrum of businesses from different verticals and technologies. Apex-Brasil is taking this opportunity to deepen understanding of the Asian business environment and accelerate integration into the Chinese and Hong Kong markets, also build trusted innovation network with Asia.
In order to demonstrate the best investment projects to investors, the ten participating Brazilian start-ups are mainly in the information and communication technology and biotechnology industries, involved in health technology, business process management, software development, artificial intelligence, shared transportation, digital education, etc., which have its own unique technology and superiority in each different field. They are all Brazil’s leading start-ups that closely connected with the international market.
Mr Augusto Pestana, the CEO of Apex-Brasil said: “Brazil attaches great importance to the development of the technology industry. Hong Kong has always been an important trading partner of Brazil. This is a good opportunity to explore progressive cooperation between Asia corporates with deep technology start-ups, meanwhile give a helping hand to interested overseas investors to understand Brazil’s industry and culture.”
Details of Global Matching 2021: 26 May 2021(Wed) to 2 June 2021(Wed):
On-site with online, the participating Brazil Startup companies are:
1. Digitalk (Software development, artificial intelligence)
2. EcoStove (Health technology, software development)
3. EMSISTI Space Systems & Technology (Software development, digital education)
4. Five Validation (Health Technology)
5. Hauseful (Software development)
6. HomeCarbon Energy Solutions (Software development)
7. Intcom (Software development, artificial intelligence) ht
8. Nick Builder (Software development)
9. NTU SOFTWARE TECHNOLOGY (Software development)
10. Wiimove (Shared transportation)
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy.
Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency’s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad.
Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil.
Topic: Press release summary