Assembly Rolls out Stagwell Search+ Across APAC as AI Reshapes Brand Discovery

HONG KONG, May 14, 2026 – (ACN Newswire) – As search ends up being significantly AI-led and zero-click, brand names require brand-new methods to form how they appear in responses, not simply in links. APAC has actually become an international leader in AI Search adoption, with 78% of users reporting weekly use. Significantly, AI Search Experiences form brand name discovery and factor to consider before users ever check out a site.

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In action, worldwide omnichannel media company Assembly today revealed the rollout of Stagwell Search+in APAC- a brand-new system created to assist brand names comprehend and affect how they are represented throughout AI-driven search environments.

The launch marks a basic shift far from dealing with search as a standalone channel. Rather, Stagwell Search+ runs throughout a complete community of paid, owned, made, and shared media, where AI-generated responses identify presence and efficiency. This shift is particularly complicated in APAC, where a fragmented landscape of big language designs, covering numerous languages and cultural contexts, develops irregular brand name presence. A brand name might appear reliable in one design while staying undetectable or misrepresented in another, presenting a brand-new and mainly unmeasured threat for online marketers.

Constructed by Assembly in collaboration with emberos, Stagwell Search+ is powered by the market’s very first agentic os for AI search. The platform continually keeps an eye on how brand names appear throughout designs and languages and manages & & determines the lift from actions throughout material, media, and digital channels to enhance exposure. Instead of automating modifications straight into platforms, the system is developed to assist human decision-making with AI representatives – assisting groups take exact, tactical action while securing the quality and stability of brand name experiences.

Stagwell Search+ is presently incorporated with leading worldwide designs from OpenAI, Gemini, Perplexity, Grok, and Anthropic with extra combinations throughout local platforms such as DeepSeek prepared for later on this year.

“AI is already making brand decisions without marketers in the room – and in APAC, that challenge is amplified by language and cultural complexity,” stated Yi En Chye, VP of Experience and Activation, APAC. “Success is no longer defined by rankings or clicks, but by a brand’s ability to secure share of prompt. Stagwell Search+ gives brands the visibility and control they need to compete in this new environment.”

ABOUT ASSEMBLY

Assembly is a worldwide omnichannel firm constructed for brand names that desire a more contemporary method to constructing brand names that carry out. Backed by the Stagwell network, we are an actual assembly of information, skill, and innovation constructed to open smarter, much faster, and better-performing results from the bottom up -not the top down. Curious, collective, and driven by modification, we are a firm of contractors who think the much better the experience, the much better the efficiency. We do not see brand name and efficiency as an either/or. For us, it’s constantly both. The + sign in our logo design, referred to as the ORAD, represents this state of mind. It’s a mark of how we believe, how we develop, and how we provide outcomes throughout the complete funnel. Assembly’s structure is developed on 3 core components: our purpose-built STAGE Experience Engine, the tactical item it powers-Brand Performance Planning (BPP) – and an organizational style constructed for speed, depth, and the needs of contemporary marketing. Together, they allow us to construct much better brand name experiences that reimagine how brand names link, engage, and grow throughout information, tech, media, imaginative and commerce. With over 3,000 professionals in 44 workplaces worldwide, Assembly provides full-funnel services that assist the world’s most enthusiastic brand names carry out. Discover more at assemblyglobal.com.

ABOUT STAGWELL

Stagwell is the international opposition network changing marketing through AI. We provide scaled innovative efficiency for the world’s most enthusiastic brand names, linking culture-moving imagination with leading-edge innovation to balance the art and science of marketing. Led by business owners, our experts in 45+ nations are merged under a single function: to drive efficiency and enhance service outcomes for our customers. Join us at www.stagwellglobal.com.

MEDIA CONTACT
Kelvin Lee
Marketing Director, APAC
Kelvin.lee@assemblyglobal.com

SOURCE:Assembly

Subject: Press release summary