Tag: Pr24x7

PR 24×7 embark 9% growth story during COVID 19

~With 15+ new hiring, 7+ client addition and Zero lay-offs PR 24×7 became one of the PR agency to report growth during the ongoing pandemic~ October 2020; PR 24×7, India’s leading Regional PR agency survived the utmost challenging 2020 with the mantra of “Reimagining branding is the next Normal”.  Since the beginning the year 2020 has been full of mishaps and the novel COVID-19 virus, due to which nothing has fared for most business and has also impacted the economy drastically. Wherein, PR 24×7 in these times became one of the first Public Relations agencies to mark 9% profit from ... Read more

Top 09 reasons to do PR in the current scenario – PR24x7

We are living in a world where every day is filled with several uncertainties. In a spare of a few months, our whole outlook towards the world as well as to our lives have changed. While this change may have given birth to various possibilities and opportunities, it holds the power to shift the dynamics of existing public health and the global economy. The economic crisis has already crushed down some businesses while some are still fighting to survive. At this time, businesses need to hold their ground to stay up float. The need to have effective balanced communication between ... Read more

Both PR and Advertising play different roles, but the publicity of both is valuable- PR24x7.com

Advertising is a paid space, helps a brand to introduce its products and services to the target audience, attract and influence them so that they become customers. Whereas Public Relations is a practice of creative communication. The results of Public relations can be earned through pitching and providing promotional information in the form of Press Release to media. On the question like which has more reach; Advertising or PR? The founder of PR24x7.com, Mr. Atul Malikram says that, if you put an ad in a newspaper or magazine which has 10000 subscribers, you get only 10000 impressions, and many of ... Read more

In the digital era, brand monitoring a powerful tool- Mr.Atul Malikram

These days, we do most of the brand campaigns and initiatives through online media and social media. Monitoring experts have to use tools to track keywords on social media, blogs, news portals, etc. Brand monitoring is also used to find and identify influencers, analyze your competitors, and develop developments in the industry. It allows your brand to monetize on press opportunities and help you gain public insights and needs. In today’s day and age, brands try to engage with more bloggers/influencers via partnerships and sponsorships to discuss the brand and its products/services. Brands also share relevant keywords with the influencers, ... Read more

Fight the crisis with your silence

Everyone faces a crisis at some point in their lives. But what happens when crisis dominates your professional life? At that very moment, you really want to rewind the time because you don’t want to experience those strong and conflicting emotions, tensions and anxiety, but that’s quite impossible. Isn’t it? How do I protect my brand? Yes, I understand in the digital era where a little spark becomes fire in a very shorter time becomes very tough to handle the crisis. You don’t want your brand to be bad mouthed. You want to shut all of them immediately.  And so, you ... Read more